1
Each person is unique ! !
How to personalize user experience ?!
Cyril Reinhard & Raphael Khaiat!
!
The Digital Business ...
2
Agenda
•  Acquia in few words
•  The Digital world need more personalization
•  Acquia Lift overview
•  Demonstration
• ...
3
Acquia!
The Digital Business Company !
•  Founded by Dries Buytaert, Drupal founder.
•  4000+ customers
•  450+ employee...
4
Continuous Delivery
Cloud
Digital Framework 
Digital Engagement
Services
Acquia, The Digital Business Platform
5
Building a Digital Business Platform in your
business environnent!
Drupal
Mesures et rapports
Social
FB/Twitter
Site
pri...
6
The Digital world need more
personalization !
7
BE AGILE : Digital World is going faster and faster…!
By PatrickSmithPhotography!
8
In 2020, 50 billions!
Of connected devices !
(Orange sources)!
By PatrickSmithPhotography!
The World change…!
We need Ag...
9
People are mobile : Think Mobile First and build Omni-
channel experiences!
§  Flickr : By heαrtbreaker!
In 2014, most ...
10
Great !	

I like that, 	

I recommend
you……	

I like the FranceTV
Tour de France
Multi-cast	

The support
is bad !	

To...
11
77%+ of the Web sites are not using
Personalization !!
“Omnipresent” People want emotion and personnalized
information!...
12
Deliver 
The right
content
To 
The right
user
on 
The right
channel
at 
The right
time
“Omnipresent / Omnichannel” all ...
13
Why personnalization become more and more strategic
and why you need to create Emotion & Story Telling ?
Source	
  2013...
14
Increased response rate, Increased sales, better Brand
perception, better engagement….
80% of CMO think personnalizatio...
15
TruCentric proprietary and confidential15	
  
Today’s most of the content marketing sites are not
personalized!
1%
Pers...
16
TruCentric proprietary and confidential16	
  
Acquia solve this problem!
After:Before
:
Personalized
Offers
	
  
Person...
17
What are the 3 steps of Personalization ?!
Understand!
Analyse!
Deliver!
18
What is Acquia Lift?
Acquia Lift is an optimization platform that
enables marketing teams increase
engagement and reven...
19
Acquia Lift Capabilities
Testing
Easily create A/B and
multivariate tests for
your content directly in
Drupal. Create a...
20
How Acquia Lift Works
Create content and offers with many variations to test
messaging, images, videos, forms, banners,...
21
Acquia Lift: !
Demo!
22
Lift case: Acquia.com: Button
Control Option Option A Option B
23
Menu Option Test
24
Lift case: Acquia.com: Banner
33%	
  increased	
  CTR	
  	
  
25
Lift case: Acquia.com: Assets
Leads	
  genera<on	
  via	
  Assets	
  =	
  24%	
  increase	
  
26
Acquia Lift is Different
Embedded
Acquia Lift content
variations live right
in your workflow,
not in an external
reposit...
27
Learn more on Acquia.com
•  Resources
–  Request a live demo:
http://go.acquia.com/acquialift-demo.html
–  Video: Perso...
28
Thank you.
Questions?
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Webinar : Acquia Lift for a optimized and personalized user experience

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Each person is unique ! How to personalize user experience ?

Acquia in few words
The Digital world need more personalization
Acquia Lift overview
Demonstration
Case study: Acquia Lift sur Acquia.com
Conclusion

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Webinar : Acquia Lift for a optimized and personalized user experience

  1. 1. 1 Each person is unique ! ! How to personalize user experience ?! Cyril Reinhard & Raphael Khaiat! ! The Digital Business Company!
  2. 2. 2 Agenda •  Acquia in few words •  The Digital world need more personalization •  Acquia Lift overview •  Demonstration •  Case study: Acquia Lift sur Acquia.com •  Conclusion
  3. 3. 3 Acquia! The Digital Business Company ! •  Founded by Dries Buytaert, Drupal founder. •  4000+ customers •  450+ employees •  700+ partners •  Worldwide presence •  220% 3 year CAGR
  4. 4. 4 Continuous Delivery Cloud Digital Framework Digital Engagement Services Acquia, The Digital Business Platform
  5. 5. 5 Building a Digital Business Platform in your business environnent! Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Drupal Mesures et rapports Social FB/Twitter Site principal campagnes d’emails Video portal Applictions Mobiles Site communautaire Eléments Média riche Contenu Social Marketing automation CRM Flux Acquia Digital Business Plateform Measure & report
  6. 6. 6 The Digital world need more personalization !
  7. 7. 7 BE AGILE : Digital World is going faster and faster…! By PatrickSmithPhotography!
  8. 8. 8 In 2020, 50 billions! Of connected devices ! (Orange sources)! By PatrickSmithPhotography! The World change…! We need Agility : We are in an amazing connected world…!
  9. 9. 9 People are mobile : Think Mobile First and build Omni- channel experiences! §  Flickr : By heαrtbreaker! In 2014, most of Internet access come from Mobile devices!
  10. 10. 10 Great ! I like that, I recommend you…… I like the FranceTV Tour de France Multi-cast The support is bad ! Too bad ! . Oh this product is fatastic !!. The user is a “ConsumActor”! +1.7b people are using Social Network ! People are playing the game : Users are your best brand Ambassadors ! Fantastic!
  11. 11. 11 77%+ of the Web sites are not using Personalization !! “Omnipresent” People want emotion and personnalized information! 70% of consumer is confident & confortable to receive targeted Ads/content!
  12. 12. 12 Deliver The right content To The right user on The right channel at The right time “Omnipresent / Omnichannel” all is question of Personalization!
  13. 13. 13 Why personnalization become more and more strategic and why you need to create Emotion & Story Telling ? Source  2013  :  Kanter  Media   POEM  :  Forrester  Research  Model  
  14. 14. 14 Increased response rate, Increased sales, better Brand perception, better engagement…. 80% of CMO think personnalization will be one of the key of the Success !!
  15. 15. 15 TruCentric proprietary and confidential15   Today’s most of the content marketing sites are not personalized! 1% Personalized Content personalization ! amplifies content marketing:! "   Increases Engagement! "   Increases Conversions! Static
  16. 16. 16 TruCentric proprietary and confidential16   Acquia solve this problem! After:Before : Personalized Offers   Personalized Recommendations  
  17. 17. 17 What are the 3 steps of Personalization ?! Understand! Analyse! Deliver!
  18. 18. 18 What is Acquia Lift? Acquia Lift is an optimization platform that enables marketing teams increase engagement and revenue through delivering personalized digital experiences.
  19. 19. 19 Acquia Lift Capabilities Testing Easily create A/B and multivariate tests for your content directly in Drupal. Create and track conversion goals and gain real-time insight into performance against KPIs. Targeting Automated targeting and explicit rules- based targeting based on attributes stored in Drupal, or on a wide range of detected attributes like geo- location, device, or even current weather. Reporting Build personas based on both “at-a-glance” and detailed reports so you understand content relevance and what’s driving lift.
  20. 20. 20 How Acquia Lift Works Create content and offers with many variations to test messaging, images, videos, forms, banners, landing pages, or even entire microsites. Associate offers directed with user profiles and contexts (referring sources, devices, etc.) to get Acquia Lift going. Sit back and relax while Acquia Lift goes to work. Content offer performance is evaluated against initial profile segments and conversion goals. Lift revenue by analyzing results, realizing what works and doesn’t, and accelerating design of content experiences that convert.
  21. 21. 21 Acquia Lift: ! Demo!
  22. 22. 22 Lift case: Acquia.com: Button Control Option Option A Option B
  23. 23. 23 Menu Option Test
  24. 24. 24 Lift case: Acquia.com: Banner 33%  increased  CTR    
  25. 25. 25 Lift case: Acquia.com: Assets Leads  genera<on  via  Assets  =  24%  increase  
  26. 26. 26 Acquia Lift is Different Embedded Acquia Lift content variations live right in your workflow, not in an external repository Adaptive The Acquia Lift algorithm learns over time and improves results, not just for one test but for your whole site Automated Scale the 1:1 conversation with continuously optimized experiences tailored to individuals
  27. 27. 27 Learn more on Acquia.com •  Resources –  Request a live demo: http://go.acquia.com/acquialift-demo.html –  Video: Personalization with Acquia Lift –  Datasheet –  eBook: Let’s Get Personal –  eBook: Personalization Quick Start –  Solution Brief: Acquia Lift - Personalization in Drupal –  Recording of this and other related webcasts
  28. 28. 28 Thank you. Questions?

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