Webinar : Acquia Lift for a optimized and personalized user experience
Each person is unique ! !
How to personalize user experience ?!
Cyril Reinhard & Raphael Khaiat!
The Digital Business Company!
• Acquia in few words
• The Digital world need more personalization
• Acquia Lift overview
• Case study: Acquia Lift sur Acquia.com
The Digital Business Company !
• Founded by Dries Buytaert, Drupal founder.
• 4000+ customers
• 450+ employees
• 700+ partners
• Worldwide presence
• 220% 3 year CAGR
Acquia, The Digital Business Platform
Building a Digital Business Platform in your
Mesures et rapports
Mesures et rapports
Acquia Digital Business Plateform
Measure & report
The Digital world need more
BE AGILE : Digital World is going faster and faster…!
In 2020, 50 billions!
Of connected devices !
The World change…!
We need Agility : We are in an amazing connected world…!
People are mobile : Think Mobile First and build Omni-
§ Flickr : By heαrtbreaker!
In 2014, most of Internet access
come from Mobile devices!
I like that,
I like the FranceTV
Tour de France
is bad !
Too bad ! .
Oh this product
is fatastic !!.
The user is a “ConsumActor”!
+1.7b people are using
Social Network !
People are playing the game : Users are your best brand
77%+ of the Web sites are not using
“Omnipresent” People want emotion and personnalized
70% of consumer is conﬁdent &
confortable to receive targeted
“Omnipresent / Omnichannel” all is question of
Why personnalization become more and more strategic
and why you need to create Emotion & Story Telling ?
Increased response rate, Increased sales, better Brand
perception, better engagement….
80% of CMO think personnalization
will be one of the key of the Success !!
TruCentric proprietary and confidential15
Today’s most of the content marketing sites are not
Content personalization !
ampliﬁes content marketing:!
" Increases Engagement!
" Increases Conversions!
TruCentric proprietary and confidential16
Acquia solve this problem!
What are the 3 steps of Personalization ?!
What is Acquia Lift?
Acquia Lift is an optimization platform that
enables marketing teams increase
engagement and revenue through delivering
personalized digital experiences.
Acquia Lift Capabilities
Easily create A/B and
multivariate tests for
your content directly in
Drupal. Create and
track conversion goals
and gain real-time
and explicit rules-
based targeting based
on attributes stored in
Drupal, or on a wide
range of detected
attributes like geo-
location, device, or
even current weather.
Build personas based
on both “at-a-glance”
and detailed reports so
content relevance and
what’s driving lift.
How Acquia Lift Works
Create content and offers with many variations to test
messaging, images, videos, forms, banners, landing
pages, or even entire microsites.
Associate offers directed with user proﬁles and contexts
(referring sources, devices, etc.) to get Acquia Lift going.
Sit back and relax while Acquia Lift goes to work.
Content offer performance is evaluated against initial
proﬁle segments and conversion goals.
Lift revenue by analyzing results, realizing what works
and doesn’t, and accelerating design of content
experiences that convert.
Acquia Lift is Different
Acquia Lift content
variations live right
in your workﬂow,
not in an external
The Acquia Lift
over time and
not just for one
test but for your
Scale the 1:1
Learn more on Acquia.com
– Request a live demo:
– Video: Personalization with Acquia Lift
– eBook: Let’s Get Personal
– eBook: Personalization Quick Start
– Solution Brief: Acquia Lift - Personalization in
– Recording of this and other related webcasts