An in-depth visual about creating responsive website designs that appeal to modern Internet users, improve engagement, and increase search engine rankings (SEO). With an ever growing range of devices connecting to the internet and a variety of screen sizes available, there’s more pressure than ever to create websites that work well and look great no matter what device they’re being viewed on. Responsive website design is the solution. Responsive Web design simplifies the process of adapting your site to any screen size. This in turn will “future proof” your site for years to come. Users will have a much more satisfying experience when viewing your site, allowing you to focus on delivering your intended message. Your site’s search engine rankings will be improved, meaning that your site’s visibility will increase. A modern website has the ability to reach your target audience in new and ever-changing ways. We will cover the recent trending website topics and discuss content creation, brand development, social media and other marketing strategies that support your Web presence efforts.

1. FACTORING IN A
MODERN WEBSITE
Creating Responsive Experiences

2. AFTIN EICH
MARKETING DIRECTOR
aftin@factor360.com

3. CUSTOM WEBSITE DESIGN
WEB-BASED APPLICATIONS
USER-FRIENDLY CMS
SEARCH ENGINE MARKETING
SOCIAL MEDIA STRATEGIES
CONTENT MANAGEMENT
www.factor360.com
PIERRE > SOUTH DAKOTA

4. WHAT IS RESPONSIVE DESIGN?

5. RESPONSIVE WEB
DESIGN
CLAIM YOUR PLACE
Boost your presence and lauch
your company to the next level.
- Fritz Q. Factor

6. "We recommend Webmasters follow
the industry best practice of using web
design, namely serving the same HTML
for all devices to decide rendering on
each device".

7. OUTDATED TECHNOLOGY

8. USA SMARTPHONE USERS
http://www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us/
2010
62.6 MILLION
2015
184.2 MILLION
2018
220 MILLION

9. 24/7 ACCESS
ANY TIME
ANY PLACE

10. DESKTOP TABLET MOBILE

11. MEDIA QUERIES
Web developers
create code to
detect screen size

12. WHERE DO YOU START?

13. GOOGLE ANALYTICS
TOP PAGES
BOUNCE RATES
TIME ON PAGE
CONVERSION RATES
PLATFORMS USED
DEMOGRAPHICS

14. LOOK & FEEL
TYPOGRAPHY - FONT AND SIZING
IMAGES - SMALL FILES SIZE, TRUE TO YOU
COLOR SCHEMES - CONSISTENCY IS KEY
KEEP IT SIMPLE

15. .05
2.6
6.48
5.94
5.59
INCREASE ENGAGEMENT
IN SECONDS
Website First Impression
Spot Area of Interest
Analyze Logo Design
Identify Main Image
Skim Site Content
http://conversionxl.com/first-impressions-matter-the-importance-of-great-visual-design/

16. WHO IS INVOLVED?

17. http://www.webydo.com/infographic.html digitalinformationworld.com
MODERN WEBSITE DESIGN

18. NAVIGATION + UX

19. 1
2
3
4
5
6
Streamline Information Architecture
Determine Target Audience
Consolidating and Combining
Provide Clear Hierarchy
Create 4-7 Menu Bar Items
Keep the Home Page Clean

20. WHAT INFORMATION MATTERS?

21. SEARCH ENGINE
OPTIMIZATION
SEO

22. TITLE TAGS
KEYWORDS
PAGE ERRORS DUPLICATE PAGES
REPORTS
BACKLINKS
SOCIAL MEDIA
ADWORDS
PRINT/TV/RADIO
CTR
MOBILE
RANK
TRAFFIC
HTML
BLOG META DATAGOALS
MULTI-FACETED SOLUTION
CMS

23. IS YOUR WEBSITE MODERN?

24. THANK YOU