The document provides a SWOT analysis and marketing plan for the Egan Office's student mentorship program. It identifies strengths like an established program and high retention rates, as well as weaknesses around attracting new students. The plan aims to increase awareness of the program by 20% and social media engagement by 25% by June 2018 to help boost mentor applicants by 10%. Strategies include educating students about social justice opportunities, defining what mentors do, and enhancing recruitment through student ambassadors and social media. Progress will be evaluated using engagement metrics and surveys.
1. Egan Office
UECP School Partnerships and Student Mentors
Social Justice / Community / Education
Alex Nichols
Taylor Pecko-Reid
Jenny Tran
Abby Willett
Ying Zheng
7. Secondary Research
College Students and
Service-Learning
Outcomes
Mentor Expectations =
Enhanced learning,
Relevant Experience
Genuine, On-going
relationships
Less time socializing
with friends and
partying
10. Objectives
(2017-18 Academic Term)
Develop a greater awareness of the
Egan Office’s program by 20% among
the target demographic of DePaul
undergraduate students by June 2018.
Enhance student engagement
on Egan Office social media
platforms by 25% June 2018
Increase the number of qualified
mentor applicants by 10% end of
Spring Quarter 2018.
20% 25% 10%
AWARENESS ACCEPTANCE ACTION
11. Objectives
(2018-19 Academic Term)
DePaul campus awareness
increased by a total of 30% by
the end of December 2018.
Further increase the number of
student mentor applicants by 5%
between Sept. - Dec 2018.
30% 5%
AWARENESS ACTION
12. Strategies
Educate DePaul students
about the Egan Office
School Partnerships
Create Engaging
conversation with DePaul
students about social
justice and community
outreach
Define what it means to
be a Mentor
Enhance Student Mentor
recruitment efforts
AWARENESS ACCEPTANCE ACTION
24. January February March
● Student Ambassadors
visit during syllabus
week
● #MentorUpMonday
1st and 3rd Monday
● 1st paid media ends
● 1st paid media starts
● Involvement fair
(Wheel of Fortune)
● Instagram story
takeovers by
graduate or
undergraduate
students (1x week)
● #MentorUpMonday
1st and 3rd Monday
● Email Blast
Timetable
25. Timetable
April May June
● @iamdepaul
Instagram takeover
● #MentorUpMonday
1st and 3rd Monday
● 2nd paid media ends
● 2nd paid media starts ● Good Day DePaul
segment
● #MentorUpMonday
1st and 3rd Monday
● #MentorUpMonday
1st and 3rd Monday
● Email blast
26. Evaluation
Analyze amount of impressions
Monitor social media analytics
(Twitter, Facebook, Instagram)
Tally Class & Table Visits
Conduct End-of-Term Surveys
Observe social media
engagement
(likes, followers, shares, use of
#DemonDownMentorUP)
Track number of new Egan
Office members
AWARENESS ACCEPTANCE ACTION
Alex
Good evening everyone! We hope you’re all as excited to be here as I am
ALEX
We’d like to open this up with a question for the audience - can anyone tell me how many grade school students in the city of chicago are a part of underserved public and catholic school systems? - 430,000; that is 430,000 opportunities to make an impact in Chicago alone.
When looking at the Egan Office’s current situation, there’s three key questions to ask:
-What is the Egan Office?
-What is the importance of being an Egan Mentor?
-What does a qualified mentor look like?
Lack of Awareness of the Egan Office and UECP mission
Lack of understanding among DePaul students regarding School Partnerships and Student Mentoring
Not enough qualified students applying for Mentor positions
Abby
TAYLOR (JENNY WILL JUMP IN DURING OTHER DEPARTMENTS)
JENNY
-⅓ Students DePaul First Generation
JENNY
ALEX
1 in 3 DePaul Students are first-generation college students
The second highest number of pre- and post- responses related to mentors’ desires and efforts to form genuine, ongoing relationships with their mentees Kanchewa, 2014
Students tend to agree that their participation in service learning gave them a good understanding of the needs and problems facing society.
College Students and Service-Learning Outcomes (Eyler, 1997)
82% of the students indicated increased respect for other opinions
84% indicated an increased confidence in communicating with people of different backgrounds or cultures
83% linked a better understanding of the values of people different than themselves to their service learning experience
Generally, As the amount of hours students work increases, the amount they volunteer decreases.
An exception to this is those full- time students who also work more than 40 hours per week. These busy, highachieving students somehow still find time to volunteer more than their peers working 26–40 hours.
(Kowel, 2007)
Mentor outcome expectations can depend on the college students major
Education Majors’ expectations: to enhance their learning and gain relevant experience
When majors vary: to “help” children in the community
ALEX
Unfortunately, most are unaware of is how much they can learn and how much of an impact they can make right outside their campus.
Campus Loneliness and Mentors’ desire to form genuine, ongoing relationships with mentees **WORD CLOUD**
– To gain a greater understanding of the world, the people in it and themselves. “I gain a new perspective on things.”
– To put their values into action. “I’m concerned about the students I work with.”
– To feel important, to form new friendships, to boost their own self-esteem. “Mentoring a child makes me feel needed.”
– To satisfy expectations of friends, a spouse or others close to them. “My girlfriend tutors and would be disappointed in me if I stopped doing it too.”
– To distract themselves from work or personal problems. “Mentoring allows me to forget about issues at work and at home for a while.”
– To explore career options and/or increase the likelihood of pursuing particular career paths. “Mentoring allows me to visibly demonstrate my interest in youth.”
– To satisfy a sense of obligation to the community. “I volunteer because I believe that I should give back.”
ALEX
Everybody needs somebody to help them grow.
CHRIS
CHRIS
Continue to increase campus awareness among DePaul undergraduate students and faculty
CHRIS
ABBY
Alex
Dedicating Budget to “swag” for Mentor’s (walking advertisements)
JENNY (TALK ABOUT EXPERIENCE)
Student:DePaul Student Organizations as PartnersGreek Life (Business, Service, IFC, PHC, MGC Organizations)
Student Ambassadors
ABBY
-Facebook Live
-Jenny Find Photo of Involvement Fair
ABBY
-$50 to make the wheel, 50 $10 giftcards ($500)
-Facebook Live
TAYLOR
Mention paid advertisements. Split up the targeted ad campaigns $500 per quarter. $1,000 for the first year.
TAYLOR
Every week, a student from DePaul takes over this account. We can utilize our mentors to do a ‘takeover’ on this account to highlight the Egan office.
The iamdepaul account has about 6K followers.
JENNY
(Handouts for Student Ambassadors, Brief Ones)
(Posters)
(Students who want to be mentors will want to contact further)
Jenny
Blown Up Ones, Post Cards
CHRIS
ALEX
Host one “graduated” student and one current student who were impacted by the Egan Office Mentorship Program
Could also invite the current mentor of the current student to discuss their relationship and how the program impacts them both
ABBY
-Freshmen Courses (Discover and Explore)
ABBY
JENNY
-Add more detail to points
Monitor, analyze
TAYLOR
Students wearing the branded t-shirts, passing out flyers etc, having students stop by classrooms and share why they enjoy the program. Students are also required to fulfill a community service requirement and this would fulfill that.
Through things like Wheel of Fortune, flyers, and increased awareness, and learning about the disparities these communities face, they will be inspired to take action for a greater good.