Social media campaign that would allow Breakthrough Houston, a non-profit organization whose mission "aims to prepare students who possess high academic potential, but limited education resources for competitive high-school programs and college admission," to find past alumni whose records were lost as a result from damage caused by Hurricane Ike.

1. Breakthrough Houston MISSION: ALUMNI Rebecca Holden Matt Dawson Chasity Mims Josh Walls Bryan Collins “Bringing the Past to the Future…”

2. Background Est. 1996( 30 6th graders) Locally supported nonprofit organization that offers its service to students FREE of charge. Aims to prepare students who posses high academic potential, but limited educational resources for competitive high school programs and college admission. Six year commitment- beginning with in the 6th grade “Students teaching Students” Currently: 200 plus students from Houston schools attend the six week , intensive summer program and year-round Saturday School

3. SWOT Analysis Strengths Weaknesses Threats Opportunities

4. Situation Analysis Breakthrough Houston’s Data- Created in summer 1996, ended in 2008 due to Hurricane Ike. Data recovery, a valuable asset for promotions and fundraising. Statistics of Breakthrough student’s success rates aid in creating grant proposals. Larger network = larger pool. Current dilemma is a lack of planning, funding, and manpower. Social Media is the best tool for “connecting the dots”.

5. Core Opportunity Recreate the culture and foundation that Breakthrough Houston has established through the use of social media in order to gather more support and sponsorship for the program, where as if left unrealized could result in loss of participation and funding.

6. Goals To collect all information concerning past alumni. To create an avenue for Breakthrough Houston alumni to rejoin the effort.

7. Objectives Audience: Past students Behavior: Make contact with other students and obtain their contact information and join Breakthrough’s Facebook page. Time: January 1, 2011-December 31, 2011 Audience: Past and / or current teachers Behavior: Make contact with other teachers and obtain their contact information and join Breakthrough’s Facebook page. Time: January 1, 2011-June 30, 2011

8. Objectives Audience: Past and / or current teachers Behavior: Make contact with other former students and obtain their contact information and join Breakthrough’s Facebook page. Time: July 1, 2011-December 31, 2011 Audience: College students majoring in education and / or have the desire to work for a non-profit, who are seeking an internship. Behavior: Act as a chairperson and administrator to create a working team of former Breakthrough Houston students and teachers to find lost alumni. Time: July 1, 2011-December 31, 2011

10. Success of the program is determined by the success of past students

12. Success of former teachers is just as important

15. Assemble small team of volunteers

16. Chairperson and team track down known leads and direct them to Facebook page

18. As each new person joins the Facebook page, information is collected and the campaign is extended.

20. Calendar 2011 January 3rd: Begin Phase One February 25th: Deadline to find intern February 28th: Intern to begin team assembly April 4th: Begin Phase Two April 4th –December 31st: Bi-weekly updates December 31st: End Phase Two

21. Evaluation: Objectives will be measured Benchmark year After the first year, decide any changes to be made