1. CHRIS SMITH
33 Elderberry Road  London.  W5 4AN
Chris_smith_is_@hotmail.com  Mobile 07946 006205  References on request.
Process Innovation Manager • Project Manager • Head of Inventory, Planning and Analysis • Supply Chain Manager
Extensively experienced and results oriented Retail, Process, Supply-Chain & Systems Expert. Proven record of applying
technology to create insight & deliver efficiency. Consistently strong project management & delivery skills. Talented team
leader, coaching, motivating, & empowering. Analytical, logical, & strategic thinker & problem solver. Comfortable with
large, complex data sets, store & SKU level performance management.
Core competencies include:
 Retail Performance Innovation
 SKU/Store Efficiency Mgmt
 Strategic Planning& Analysis
 Sales & Operations Planning
 Project & Team Management
 Agile & PrinceII Practitioner
 Process Optimisation
 Communication & Presentation
 Software & I.T application
 Efficiency Improvement
 Supply Chain Management
 Demand Forecasting& Analysis
CAREER EXPERIENCE
SAMSUNG ELECTRONICS, EUROPEANHEADQUARTERS, Chertsey - June 2013 - Present
Process Innovation Manager, (POS Data & Retail Innovation Lead)
 European Roll Out of MCS 3.0 Market Communication System. Project Lead & Development Strategy.
 MCS is a web & mobileapplication enablingtwo way communications between pointof saleemployees & subsidiaries.It
supports store micro management by the collection,combination & analysisof structured & unstructured data including
display share,in storeshare,sell out, price, alongwith store target setting, surveys,VOC’s, POP, & fixturemanagement. I
created sales focused,retail management processes,targeted atincreasingin-storeshare,improvinginvestment ROI and
increasingcommunication.
Strategically Phased Expansion. Responsiblefor expansion planning,stakeholder identification,engagement &
management through to system go live& issueresolution.
Implementation. Analysesubsidiary structure,& target customers. Implement pre-delivery system configuration &
customisation,includinggeo-marketing variablesfor storegrading.Introduce system tools and retail innovation
concepts. Deliver implementation workshops.UAT & Training.Data validation.Progress reportingto Subs. Presidents.
Development. Managed the VOC software development & issueresolution program,aligninglimited development
resource, in Korea, with key European requirements.
Outcome: 16 out of 17 subsidiaries rolled outin less than a year. 1100 mobileMCS users. Weekly sell out focused Retail
Management processes implemented. Reduction in lostsales opportunities & promotion responserate increases.
 Retail Execution Project, European Lead. Store Clustering, Product Assortment, Product Launch Planning
Application of SKU & Store efficiency data, includingsell out& flooringbased run rate, sales weighted stock out & dead
inventory ratios.Developed weekly Subsidiary,Account,Store & SKU KPI reports, operational management templates, &
execution improvement plans.Identified master data errors,& cleaned data.Engaged subsidiaries projectteams to drive
improvements. Benefits: Run-rate increased 1-6% (varied by product group), stock out reduction 3%.
 Retail BI Implementation. Influence and persuasion. Self service analytics.
 To deliver maximum valuefrom a largeretail data set I identified a need for a self-serviceBI system that could support
subsidiary and customer benchmarking,as well as store & SKU issueidentification,repeatedly.I builta proof of concept
usingQliksensedesktop: Outcome: HQ investment & European deployment. 60 retail analystsuper users.

2. CHRIS SMITH 2
 Context Channel Management Distribution Data Coverage upgrade, & European Training Program.
 Engaged on a failingprojectto drivedata quality & coverage, increaseuser numbers & reduce priceerosion.Devised a
Distribution Management methodology, & trainingmanual,created a European KPI report, comparingWoS, Sell Through
Pricing,ForecastAccuracy,& Data Collection status.Introduced concept to European colleagues via web-conference &
identified target users before workingwith the vendor to deliver a focused trainingprogram. Outcome: 96% coverage,
37% increasein repeat users.HQ bringingthe project in house, to deliver additional supply chain benefits & reduce cost.
 Samsung Licence Asset Management system
 Managinguser synchronisation & increasinginstallation rates.Created installation status & user exception reports using
SQL Management Studio queries. Outcome: Achieved target 7% installation increase(89-96%) in 3 months.
SONYMusic EntertainmentUK Ltd, London. January 2003 - June 2013
Project Manager - April 2012 – June 2013
 HMV / Tesco / BHS Consignment Based Trading, (Scan Based Trading) Project. 5 month implementation. Internal
developers. Limited budget.
Technical approach: Reconfigured reporting, & invoicingprocesses to collectcustomer SKU/Store level PSI & Pricedata.
 Project Managed 3rd party vendor, building SAP Data Services jobs to validatedata quality, pricing & sales accuracy,&
create clean invoicefiles.
 App Express - PM’d the creation of a web-based variablepricing system.Created a historical customer/date/SKU price
history database& error checking& rectification process priorto invoicing.Modified legacy systems includingSAP MM,
ODS, (our transactional system),& our royalties & copyrightsystems.
 SAP Web Intelligencewas used to create multiplelevel dashboards of account& product performance.
Business approach: Business & risk management paradigmshift,from sell in,to sell outfocus.Increased financial exposure
with the CBT model required internal management change, includingoperational processes & business KPI’s.
 I builtdetailed reporting showingforecast, coverage, stock value& order frequency & size.This focused the business on
exposure risk & operational efficiencies.
 Internal customer specific reportingensured finance,credit, operations & sales had daily position visibility.
 Usingchannel & product data,provided valueadd to our internal customers,ensuringsmoother collaboration and
successfully avoidingthe high incidence of failureof previous IT projects in the organisation.
Outcome: Seven figure reduction in pricingdeductions and delivery of a new tradingmodel on time & within budget.
 Cost to serve analysis. Full project lifecycle management with Deloitte. Introduced concept & delivered business case &
£100’000 budget sign off. Internal PM. The 8 week collaboration project used Qlikview to integrate data, deliver insight
& change behaviours. Benefits: £100’000 savings during proof of concept from parcel & order efficiencies, distributor
invoicing errors & product planning improvements. Also delivered clearer understanding of product & operational
profitability & improved the relationship between Finance, Sales and Supply Chain.
Head of Inventory Planning and Analysis. January 2005 - April 2012.
 TXT Demand Planning& Statistical Forecasting.Initiated & PM’d system implementation & engaging the business in
formal sales and operations planningprocess. Benefits: Savings in excess of £1million.
 Restructured Inventory Planningteam & processes post-merger. Outcome: Ongoingbusiness delivery in linewith wider
business strategy despite ITinfrastructureand resourcelimitations.
 Project managed 2 successful warehousemoves, and was the operations projectteam l ead for the Sony & BMG merger
 Developed & utilised KPI reporting. Benefits: Reduced obsolescence,(6 million unitsto 1.5 million),Increased stock turns
from 1.9 – 5 and grew Unit Fill rates from 90% - 98% + whilstreducingunit costby 16%.
 Recognised as best practiceby SVP WorldwideSupply Chain & asked to train new starters in global operations.
Mergers & Acquisitions. Sony & BMG merger, 2005, and 2 warehouse moves. Integration of JV businesses. Managed
relocation of warehouse, systems integration, & full duplication of product metadata from Sony to BMG. Compared key task
completion times identifying BAU delivery risks & focusing efficiency improvement effort.
Team management, coaching & empowerment. Reviewed and revised Inventory Operations practices, and recruited,
trained, coached and integrated a new team to deliver doubled sales volumes and SKU numbers, with halved headcount.

3. CHRIS SMITH 3
IT Project Management, TXT Demand Planning, ROI within 3 months, and additional savings in excess of £1,000,000. I
managed a mixed team of contractors and internal resource, for 5 months. Ran workshops to define requirements and
specifications, engaged stakeholders & facilitated necessary business process changes. Outcome: On time, under budget
delivery. By instigating this formal S&OP process I increased forecasting accuracy & reduced obsolescence.
Business Analysis & Process Improvement. My expertise enabled time savings in campaign management. A moving average
forecastingtemplate helped to survivethe loss of Manugistics.Delivery tolerance levels allowed automatic PO management.
Outcome: Reduced PO maintenance time & increased on time payment of suppliers.
SAP Business Objects. Performance Reporting. I ran the S&OP process. By working closely with IT & Sales I improved
distribution and manufacturing planning through daily, automated delivery of replenishment & forecast data for the entire
catalogue, broken into relevant sub sets, & sorted by key performers, allowing regular fine tuning of customer demand.
SONYMusic EntertainmentUK Ltd, Jan 2003 – January 2005. InventoryPlanning Analyst
Key Achievements:
 Created a simple self service technique for stakeholders to access stock & supply information and built a value based
order fill rate allowing for problem prioritisation. Outcome: Improved service levels from 98-99.6%
Demand forecasting, analytics, communication and managing expectations.
 Recruited to the Operations Department to create and manage demand forecasts and lifecycles. I translated sales data,
marketing plans and promotional activity into product lifecycles for 4,500 SKU’s which fed into Europea n supply plans,
ensuring demand was met across both seasonal catalogue products & volatile New Release categories.
Aston Martin Lagonda Ltd. July 2000 – September 2001. Expeditor. Co-ordinator. Buyer, V12 Vanquish Launch.
Temporary hire,led to permanent position on V12 Vanquish Launch team & offer to join their graduate recruitment program.
EDUCATION & QUALIFICATIONS
 UNIVERSITY OF CENTRAL LANCASHIRE – Preston, Lancashire.PR1 2HE. 2:1 - BA Honours, Business with Law (1997-2000).
 1995 - 1997 North Oxon College A- level. Media Studies: Grade A.
 1994 - 1996 Banbury Sixth Form. A - Levels. Business,History:Grade B. A/S level Mathematics: Grade E.
 1989 - 1994 Banbury School.GCSE’s. 5 A’s, 4 B’s and a C.
TRAINING & DEVELOPMENT
Samsung CVP: Statistical methodologies for: PilotDesign.Store Clustering.Store Grading.Product Launch Planning.
PrinceII Practitioner (84%pass mark).Agile ProjectManagement with SCRUM. Association of ProjectManagers,Introductory
Exam. Member C.I.L.T. Information Horizons Excel 2003 Advanced. Influencingand Persuading.ManagingUp. Coaching.
Organisation.Time planning.Founder member of S.U.R.O The Sony United Retail Operations forum, sharingsupply chain &
retail best practice.
TECHNICAL SKILLS
 Advanced MS Office skills, Excel, PowerPoint, Project, Visio, One-Note.
 SAP Intelligence(Business Objects) 4.0,3.0 & Rich Client,super user, creatingReporting, Custom variables,Formulaeand
measures. Merging queries. Developing understanding of SQL Management Studio 2012. Cognos reporting.
 Statistical Forecasting & Demand Planning, TXT Demand. Manugistics.
 Power-user bespoke applications including MCS Global Supply Chain Mgmt, Retail BI, (Qlikview), GFK market data,
Context distribution. MNet, ODS distribution system, RMS, SCAN, GLORES, Sprinter, SQL and Citrix databases.
INTERESTS
A keen sportsperson, playing hockey, cycling and running. Second year, Chairman of PHC Chiswick Hockey Club running 11
teams. South League umpire. I am also an avid music fan and sometime drummer. I regularly enjoy gigs,festivals and sporting
events.