Simple strategies to drive proposition development in your organisation

1. How to drive product and
proposition development in
your organisation
Chris Mackenzie
https://uk.linkedin.com/in/chrismackenzie77

2. This is what failure looks like:

3. 3 simple steps
1. Inspire others to think differently
2. Keep it simple and moving for the C-suite
3. Looking for a new source of inspiration
To find out how – just read on

4. How to develop your thinking to create engaging propositions
2. Innovate the…
1. Get comfortable with risk 3. Lead from the front
4. Look for the wide open spaces too
Sometimes the biggest opportunities
are hidden inside your organisation

5. 4 steps to engage the board and your business to
implement new propositions
1. Ensure you have a board level sponsor & Champion with a firm
mandate for change
2. Simple governance: Regular innovation update@ board every 2-3
months. Make it BAU – not a chore
3. Provide innovation training for trail blazers across the organisation
4. Create an internal ‘Incubator’ with senior leaders as champions

6. New ideas?… Go West East young man
513,806 fitted since 1975

7. That’s it!
For more ideas…
Chris Mackenzie
https://uk.linkedin.com/in/chrismackenzie77