Wesley Firkin is Associate Broker & Director of Sales at Wesley Firkin Sales Group. From July 2013 to Dec 2014 he also worked with Berkshire Hathaway Home Services as a Associate Broker.

1. © 2016 Move Sales, Inc. All rights reserved.
MARKETING PRESENTATION
Prepared for:
SAHADEVA R RAYAVARAM
© 2016 Wesley Firkin Sales Group. All rights reserved.

2. © 2016 Move Sales, Inc. All rights reserved.
REDEFINING SERVICE IN REAL ESTATE
© 2016 Wesley Firkin Sales Group. All rights reserved.
Selling a home in today’s market can be challenging – Wesley Firkin understands that. While the market can
be challenging, hundreds of homes are sold each week in Phoenixville. What’s the difference between selling
your home and failing to do so? The Details! Whether it’s our meticulous preparation, proven sales approach,
effective marketing campaigns, or utilizing our extensive network, at the Wesley Firkin Sales Group no detail is
overlooked. We pride ourselves in the use of technology and innovation to maximize the exposure of your
home. We created this guide to help educate you as a Seller, and empower you to make the right decision
when selecting the best agent to market and sell your home.
When we say we are “redefining service in real estate”, we mean it! Our clients come first. We will educate
you on what needs to be done to have a successful sale of your home. There are many components to a
successful real estate transaction; you can count on us to be there evert step of the process and make sure no
detail is overlooked. With a proven track record, the right skill set, and years of experience, the Wesley Firkin
Sales Group has the right tools to successfully sell you home for top dollar, in the least amount of time, with
the least inconvenience to you. If you are serious about selling your home, we’re serious about getting the job
done!
Wesley Firkin’s personal Guarantee: If you are unhappy with our service at anytime, just send us written notice
and we will unconditionally release you from your listing contract immediately. That’s it, we stand behind our
service and our word!
Now more than ever, who you work with matters!
Wesley Firkin
Wesley Firkin, Associate Broker, United Real Estate, Wesley Firkin Sales Group

3. © 2016 Move Sales, Inc. All rights reserved.
YOUR REALTOR
®
PROFILE
United Real Estate – Philadelphia
Wayne Office – Main Office
676 E. Swedesford Road, Suite 140
Wayne, PA 19087
Office Phone: 888-503-7503
Phoenixville Office * Best Place to Find Me!
200 Lincoln Avenue, Suite 102
Phoenixville, PA 19460
Wesley Firkin – Always Available to Serve You!
*Cell Phone and Txt: 484-688-7777 Best Number*
Email: wes@wesleyfirkin.com
Website: www.wesleyfirkin.com
Years in business: 14
Over 25 million sold and over 150 transactions…
Experience matters.
Fast, Fun, Friendly, Professional Service!
© 2016 Wesley Firkin Sales Group. All rights reserved.

4. © 2016 Move Sales, Inc. All rights reserved.
REAL ESTATE EDUCATION AT A HIGHER LEVEL
© 2016 Wesley Firkin Sales Group. All rights reserved.
Real Estate Law
Residential Agreement of Sale
Certified Residential Specialist
Accredited Buyer Representative
Evaluating Commercial Real Estate
Real Estate Construction
Agency and Fair Housing
Best Practices
Vacation Property
Investment Guidelines
How to Resolve Real Estate Disputes
Originating a Mortgage Loan
1031 Tax Deferred Exchanges
Representing the Investment Client
Business Planning and Marketing
Wealth Building in Real Estate
Real Estate Referrals
Real Estate Appraisals
Income Capitalization
Home Inspections and
Wood Destroying Insects
Property Management
Facebook Blueprint Ad Marketing
Google Adwords
And Many More…
I have invested my time to greatly
increase my knowledge to better
serve YOU!

5. © 2016 Move Sales, Inc. All rights reserved.
LOCATIONS OF HOMES SUCCESSFULLY SOLD
© 2016 Wesley Firkin Sales Group. All rights reserved.
Phoenixville
Kimberton
Chester Springs
West Chester
Exton
Downingtown
Wayne
Devon
Norristown
Broomall
Swarthmore
Pottstown
Birdsboro
Quakertown
Drexel Hill
Oxford
Aston
Chesterbrook
Aldan
King of Prussia
Coatesville
Kennett Square
Upper Darby
Bridgeport
Spring City
Royersford
Hatfield
Philadelphia
These are just some of the towns where I have sold.

6. © 2016 Move Sales, Inc. All rights reserved.
REAL REVIEWS & SOCIAL PROOF OF OUR SUCCESS
© 2016 Wesley Firkin Sales Group. All rights reserved.

7. © 2016 Move Sales, Inc. All rights reserved.
ABOUT UNITED REAL ESTATE
© 2016 Wesley Firkin Sales Group. All rights reserved.
United Real Estate Group to be Featured on CBS' "Undercover Boss,"
Friday May 20th
• CEO Dan Duffy experiences front-line look into 90-year-old brand, Kansas City, Mo.
• United Real Estate Group, a fast-growing real estate franchise company that operates multiple brands nationwide and
in select countries internationally, will be featured on the popular CBS reality series, "Undercover Boss." The show will
be broadcast at 8:00-9:00 p.m. ET/PT on Friday, May 20. This will be the first time a real estate franchise has been
featured on the popular program.
• United®, established in 1925, continues to grow dramatically and be recognized as an innovative leader in unique,
specialized real estate marketing. United Real Estate Group operates under two distinct brands, with United Real
Estate focusing on urban residential markets and United Country Real Estate focusing on lifestyle and country markets.
As United celebrates its 90th anniversary, CEO Dan Duffy was a prime candidate for "Undercover Boss" as he
examines company performance, execution and culture at the local office level. The series has perfected the ability to
uncover what is really going on inside some of America's most iconic companies.
• 500 offices and 6,000 real estate professionals across four continents with a unique, comprehensive marketing program that
includes one of the largest portfolios of real estate websites, the largest internal real estate marketing services company, an
extensive buyer database of more than 650,000 opt-in buyers, and regional, national and international advertising programs for
properties. For more information about United Country Real Estate or United Real Estate, please
visit http://www.UnitedCountry.com or http://www.UnitedRealEstate.com.
• LOCAL OFFICE IN WAYNE, PHOENIXVILLE, New Offices Opening Soon

8. © 2016 Move Sales, Inc. All rights reserved.
BREAK TIME
© 2016 Wesley Firkin Sales Group. All rights reserved.

9. © 2016 Move Sales, Inc. All rights reserved.
WE HAVE THE SAME GOALS!
© 2016 Wesley Firkin Sales Group. All rights reserved.

10. © 2016 Move Sales, Inc. All rights reserved.
LOCATIONS OF HOMES SUCCESSFULLY SOLD
© 2016 Wesley Firkin Sales Group. All rights reserved.

11. © 2016 Move Sales, Inc. All rights reserved.
WHERE DO BUYERS COME FROM?
© 2016 Wesley Firkin Sales Group. All rights reserved.

12. © 2016 Move Sales, Inc. All rights reserved.
THE BUYERS ARE HERE…
© 2016 Wesley Firkin Sales Group. All rights reserved.

13. © 2016 Move Sales, Inc. All rights reserved.
AND HERE…
© 2016 Wesley Firkin Sales Group. All rights reserved.
I will use social networking
as a non-intrusive way to keep
my network apprised
of your listing.

14. © 2016 Move Sales, Inc. All rights reserved.
…AND HERE!
© 2016 Wesley Firkin Sales Group. All rights reserved.
United RE

15. © 2016 Move Sales, Inc. All rights reserved.
19 POINT MARKETING PLAN TO SELL YOUR HOME FOR TOP DOLLAR
© 2016 Wesley Firkin Sales Group. All rights reserved.
see for yourself…
01/ Team Approach – United Real Estate Agents and Brokers
02/ Staging*
03/ Professional Photography
04/ Pre-Listing Home Inspection*
05/ Home Warranty*
06/ Upgraded Aluminum Sign or Luxury Post
07/ 24/7 Text to Lead Sign Rider
08/ 25 Photo and Creative MLS Listing Highlights Home Benefits and Features
09/ National Listing Syndication, List Hub, Active Rain
10/ Custom Single Property Website*
11/ Premier Exposure on Zillow.com
12/ Pay-Per-Click Custom Ads on Facebook to Target Market
13/ Video Tour Marketing for YouTube
14/ Just Listed Mailing and Calls to Neighborhood
15/ Mega Open House - 50 Signs, FB Ads, WAWA Gift Cards, Distribute Flyer to Neighborhood
16/ Aggressive Follow Up for Showing Feedback and Weekly Market Updating
17/ Additional Website Listings www.wesleyfirkin.com, www.19460phoenixvillehomes.com,
www.19460phoenixville.com, www.unitedrealestatephiladelphia.com
18/ Active Prospecting for Buyers Daily, Calling Realtors, Calling Neighbors, Calling COI
19/ NO BS! No Hassle, constant communication, Fast, Fun, Friendly, Professional Service 24/7
* Indicates services that are provided under certain conditions or negotiable depending on listing terms

16. © 2016 Move Sales, Inc. All rights reserved.
HOME SALE TIMELINE
© 2016 Wesley Firkin Sales Group. All rights reserved.
Schedule an Appointment Install Sign and Lock Box Offer Received
Meet and Tour Home Enter MLS and Websites Offer Negotiated
Discuss Your Needs Produce Brochures Offer Accepted
Listing Presentation Launch Mail Campaign Escrow and Inspection
Discuss Comparable and Price Launch Telephone Campaign Appraisal
Create Strategy and Timeline Launch Email Campaign Contingencies Removed
Sign Listing Agreement Launch Social Media Campaign Conveyancing
Schedule Vendors Schedule Broker Tours Buyer Walk Through
Schedule Mage Open House Closing
Refer Family and Friends

17. © 2016 Move Sales, Inc. All rights reserved.
QUESTIONS OR CONCERNS?
© 2016 Wesley Firkin Sales Group. All rights reserved.
At this point I need to ask….
Is there any reason, unless we cannot agree on the market value price
of your home, why you would not sign the listing contract tonight?

18. © 2016 Move Sales, Inc. All rights reserved.© 2016 Wesley Firkin Sales Group. All rights reserved.
CRITICAL WEEKS WHEN LISTED
1-4 Weeks = Optimum Time 4-6 Weeks = Adjust Price
Over priced properties sit.
Correctly priced properties SELL.
Where do you want to be?

19. © 2016 Move Sales, Inc. All rights reserved.
COMPARATIVE MARKET ANALYSIS… “THE COMPS”
© 2016 Wesley Firkin Sales Group. All rights reserved.
CMA ATTACHED

20. © 2016 Move Sales, Inc. All rights reserved.
THANK YOU FOR YOUR BUSINESS
© 2016 Wesley Firkin Sales Group. All rights reserved.
1. CONSUMER NOTICE
2. LISTING CONTRACT
3. SELLER DISCLOSURE
4. LBP, URE DISCLOSURE
5. MLS SHEET
6. COPY OF KEYS