This document discusses outdoor advertising services targeted towards township communities in South Africa. It details how the company places large, photo-realistic advertisements on structures and walls within townships to directly reach residents. The company aims to benefit communities by providing income to local artists and landlords. Case studies are provided showing campaigns for KFC and NamPak beverages that were translated into local languages and featured relatable characters. The company promises to verify advertisement locations and ensure high image quality to maintain brand reputation.

1. Be
Sure
You
Are
Reaching
Your
Target
Market
4321 Kalinde Street
Chiawelo, Extension 4
Soweto Johannesburg
Gauteng
Direct Line: 0116469314
Fax: 0867706219
Mobile: 0737468704
Be Sure You Are Reaching Your Target Market
Authentic Creatives 2009/183632/23Independently audited and verified sites.

2. Our Services
All sites are owned by communities
and in partnership with us. Our
Outdoor campaigning hoardings are
strategically positioned to target the
core LSM 4-6/7 market within their
living environment. Our spaces are
located high impact high density
locations offering advertisers the
opportunity to reach the
economically active audiences in
various points of convergence. And
you can verify that!
We are the only Airbrush outdoor
advertising company with verified and
audited sites.
We offer Photo-Realistic Airbrush,
printed, free standing structure and
internally illuminated hoardings in
metropolitan, township and suburban
residential areas.
YOUR AD SPEND NOW
BENEFITS THE COMMUNITY IT
COMMUNICATES WITH.

3. ARTISTS/SPs
• Entrepreneurship
• Development
• Employment
LANDLORDS
• Income Generator
• Economic participation
CITYSCAPE
• Revamping
landscape
• Beatifying the
community
• eliminating
dilapidation
ADVERTISER
Ad
Spend
Rewo Thursday 27 March 2014 11:57:31 AM SAST 00:1e:c2:1c:61:47

4. Our Mission
Through developmental entrepreneurship strategies we partner with registered entrepreneurs for artistic
services. We consistently promote our Community Based Media Ownership model as the most widely
used mode of outdoor advertising in townships. This, we believe, creates trust and decreases
unemployment in the communities we advertise in.
Our Vision
Within the first half decade we have already introduced accountability mechanisms for transparency
through third party verification and auditing of sites. We constantly strive to nature and maintain trust
between client and landlord with each project. Within In our broader growth plan we are
amalgamating smaller outdoor suppliers and peripheral stakeholders into one solid responsible entity
that challenges established economically extractive media brands. Within the decade we aim address
employment, funding the arts, and centering entrepreneurship in previously disadvantaged areas as a
career and not a vocation.
Banele Rewo is a serial social-entrepreneur with a vast yet fledgling expertise in social
development and entrepreneurship. With a proven record of globally published
articles focused on marketing, advertising and entrepreneurship he delivers a weekly
radio slot on BizRadio.co.za . He has grown to be an influential young voice in
advertising, marketing and entrepreneurship backed by solid experience in all fields.
He has studied Journalism, Copywriting, Entrepreneurship and Integrated Marketing Communications at
the AAA School of Advertising at The Richard Branson Centre of Entrepreneurship respectively.

5. • We offer a larger platforms in larger quantities cost effectively that traditional outdoor
advertising.
• Reach and communicate with township people in the heart of their communities and
not just exists and entries.
• Tailored communication per location using dominant languages.
• Our sites face directly to the road and can be seen from whichever direction the
consumer is travelling.
• Positioned next to “blom spots” civic and sports facilities, taxi and bus stops, malls, corner
shops, shisa nyamas and where people spend hours instead of passing.
5
The Works!
To ensure accountability and honesty, we can sites you
are interested in verified by an independent media
research company at no extra cost to you within 48
hours.

6. HOW WE WORK
KFC AROUND SOWETO

7. HOW WE WORK
NAMPARK IN ATTERIDGEVILLE, PRETORIA

8. PhotoRealistic
Airbrush!
[Case Study]!

9. The Brief
• Drive awareness of the benefits
of using cans.
• Deliver the message to
townships and surrounding areas.
• Conscietise consumers of the
choice between cans and
bottles in purchase.
• Drive sales in identified retail
areas an P.O.Ps
• Communicate with consumers
in their area languages.
• Support other mediums in
delivering the brand’s messaging
• Promote the U CAN DO IT T.V.
Finale

10. 1. Use Photo-Realistic technique to perfectly match the printed artwork
including colour schemes
What We Did…

11. 2. Translate from original English copy to colloquial/street language used
in predominantly Tswana Atteridgeville, Pretoria.
3. Use different languages to match different areas on all executions.
4. Use a character that is relevant and relatable to the target market.
5. Position the ad right across a PSL’s Mamelodi Sundowns’ home turf.
6. Use a perimeter wall of a Tarven.
7. Quickly change the messaging as per client’s need
What We Did…

12. OUR WORK

13. OUR WORK

14. OUR WORK

15. OUR WORK

16. OUR CONTRIBUTION

17. OUR CONTRIBUTION TO THE BRAND
REAL LOOKING VISUALS
Skewed lines, distorted shapes, unrealistic shadows (unless intended) they decrease the reputation of the brand and the perception that its
consumers have about the brand. The visuals will not be skew or resemble a non realistic product. We will strive to make it as the artwork we got.

18. CLEAN EXECUTED TEXT
We will make sure the spaces in between letters are correct and the letters thickness is the same throughout.
OUR CONTRIBUTION TO THE BRAND

19. MAKE SURE THE LOGO ISN’T DISTORTED
The logo is the pride of the company therefore it should be in the correct colours, correct edges (whether curved or sharp corners)
OUR CONTRIBUTION TO THE BRAND

20. PAY MORE ATTENTION TO EVEN THE SMALLEST DETAILS
The devil is in the detail and if the artwork isn’t well executed it might make the consumer wonder about its authenticity.
OUR CONTRIBUTION TO THE BRAND

21. References
Dinesh
Diar
Crea>ve
Director
Ad
Outpost
+27
11
253
9007
Alex
Bouwer
Marke>ng
Manager
NamPak
BevCan
+27
11
519
77000
Festus
Mosenkwameng
Founder
Mojo
MotherRussia
Adver>sing
South
Africa
+27
11
486
1284
Prince
Tladi
Client
Service
Execu>ve
Nielsen
+27
11495
3130
Kgomotso
Muatlua
Director
Green
Robot
Designs
+27
79
3603988