1. SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENTS (FNBE)
INTRODUCTION TO BUSINESS [BUS30104]
FINAL PROJECT: CHARITY DRIVE EVENT
Lecturer: Mr Chang Jau Ho
TEAM HOROSCOPE BADGES
Group Leader:
Christina Ng Sue Li (0319671)
Group Accountant:
Lim Joe Onn (0318679)
Group Members:
Victor Heng Wei Yen (0319584)
Lee Ren Jet (0319058

2. TABLEOF CONTENTS
TITLE PAGES
EXECUTIVE SUMMARY 1
OBJECTIVES 2
TARGET MARKET 3
COMPETITION ANALYSIS 4-5
PRODUCT AND PACKAGING 6
PRICING 7
PROMOTION 8
SPONSOR 9
DISTRIBUTION 10
GREEN MEASURES 11
HUMAN RESOURCE PLANNING 12
EVALUATION OF RESULTS 13
APPENDIX 14-15

3. EXECUTIVE SUMMARY
In groups of 4, Foundation in Natural and Built Environments students who took the
Introduction to Business module need to do a charity drive event. The purpose of this
assignment is to raise funds for a charity organization.This project gives us an opportunity to
run a business venture and also to gain experiences about how a business is run throughout
a week.
After group discussions, our team decided to raise funds by selling horoscope badges
designed by ourselves. Badges were chosen as our selling product as they are easy to carry
around, does not expire and has a low production cost. This lowers the risk of the business.
Horoscopes were selected as the theme of our badges because it relates to everyone as it
not designated to a specific group of people. This widens our range of customers. However,
university students remain as our main target market. The main focuses of selling the
badges are the 4Ps – PRICE, PRODUCT, PACKAGE AND PROMOTION. The badges were sent
to our supplier, SmartVision Sdn. Bhd. for printing and production.
All profits will be given to PAWS Animal Welfare Society, a society that looks after stray cats
and dogs. We chose this charity organization as they are currently undergoing land
ownership and financial issues. Besides that, we approached VSL Engineers (M) Berhad to
receive sponsorship.
In a time period of a week, our team set up a booth near the Student Life Centre in Taylor’s
University Lakeside Campus to sell our badges and receive donations to PAWS. Also, we
went to multiple places such as Sunway University and Paradigm Mall to increase our sales.
A total profit of RM 2692 was raised by our team for PAWS.
Diagram 1: Flow of Cash
TEAM HOROSCOPE
BADGES
VSL
ENGINEERS (M)
BERHAD
CUSTOMERS
AND DONORS
SMARTVISION
SDN. BHD.
PAWS ANIMAL
WELFARE
SOCIETY

4. OBJECTIVES
 Raise a minimum of RM 2500 and donate it to PAWS Animal Welfare Society by
selling badges
 Sell a minimum of 500 horoscope badges to achieve the targeted amount within a
week
 Create awareness of the public towards animal welfare
Our team chose to support PAWS and donate all our profit to it as PAWS is currently having
a financial crisis and land ownership issues. They also lack volunteers and are in risk of
closing down. This concludes that PAWS is seriously in need of the money.
Video Link: http://youtu.be/Vr5XppFRjEQ

5. TARGET MARKET
1. University Students
University students are the main target of our sales. They are expected to provide the
highest percentage of our income. After research, it is found that many university students,
especially female students, love collecting visually-appealing badges as a hobby or for
fashion purposes. They are also more likely to buy our badges when informed that all profits
will go to charity. Despite the fact that most students do not generate their own source of
income, they still have sufficient money in a way that they are willing to buy our products.
Many of them have high spending power.
2. Friends and Relatives
Before the booth near the Student Life Centre is open, sales are targeted towards friends
and relatives. People who know us personally tend to trust us more and support our charity
event. The badges were delivered to them via appointments.

6. COMPETITION ANALYSIS
Our competitors are the other 15 groups in our class that were doing charity sales at the
same period of time (19-23 January 2015). The two main competitors were:
1. Mustaqim Choo’s Group
This group was selling DIY tie-dye shirts. Their booth was located on the opposite left of our
booth and was the nearest booth to the administration office and commercial block.
Advantages:
Their strategic location near the administration office and commercial block allows them to
approach potential customers first. Their group would be the first sellers to persuade
customers to buy their products or at least collect some donations. It was also found that
customers tend to donate more money to them than our team, which affects our income.
Weaknesses:
They do not have a variety of products to be sold (only shirts and a photo booth). A lot of
their income was relied on the donations collected from passer-byes.
As both our teams sell different products, we decided not to amend the price of our badges.
Our team members were more proactive in the strategy of attracting customers. Instead of
sitting at the booth, we walked towards them to promote our badges, diverting their
attention to our products.

7. 2. Tang Ze Zheng’s Group
This group poses as a stronger competitor towards our team due to the fact that both of us
were selling similar products – badges. DOTA (Defence of the Ancients Online Game) badges
were sold by them. The fact that there was another group selling badges did not stop us
from proceeding with our original idea.
Advantages:
DOTA fans and players would usually buy a full set of 6, some were willing to pay RM 50 for
them. This brought huge income to their team. They also had a brilliant strategy by
promoting their products on online DOTA fan pages. There itself, huge amounts of pre-
orders were done.
Weaknesses:
Only customers who play DOTA will willingly purchase their badges, which limits their
potential market because not everyone plays DOTA. These badges mainly attract male
customers as females usually do not play DOTA. Besides, the cost of their badges were high
due to expensive material.
Most customers drawn towards this group were males. Hence, we focused more of our
sales towards females as some males were more reluctant to buy our badges as they bought
their products. Our pricing was unaffected as our badges were cheaper than theirs.

8. PRODUCTAND PACKAGING
Product
We are only selling horoscope badges for the charity drive. As there are 12 horoscopes, we
have 12 different designs of badges that share the same theme. The badges are made of
plastic and have a 57 mm diameter.
The provided designs are (top row left to right) Aries, Taurus, Gemini, Cancer, (second row
left to right) Leo, Virgo, Libra, Scorpio, (last row left to right) Sagittarius, Capricorn, Aquarius,
Pisces.

9. Each badge design exhibits the logo of the specific horoscope and the features that
represent it (etc. Pisces is symbolized by two fishes, Leo is symbolized by a lion’s head)
Features:
The badges can be clipped onto literally anything as a stainless steel pin is provided at the
unprinted side. Customers can clip it on their bags, pencil cases and clothes. Due to the fact
that the badges were designed by ourselves, they are indeed one of a kind as no one else in
the world had the same badge design.
Benefits:
The badges can act as a form of collection, decoration or accessory. Clipping it on items can
act as a form of customization and expression of individual identity.
Packaging
In order to reduce cost and decrease wastage, no packaging was done to our badges. The
badges were given to customers by hand.
The absence of packaging does not affect the attractiveness of the badges. This is due to the
fact that the printed side of the badges are an artwork itself. It does not require an
interesting packaging to make them intriguing.
Video Link: http://youtu.be/Vr5XppFRjEQ
PRICING
Cost Price : RM 0.80 per unit
Selling Price: RM 5.00 per unit, RM 12.00 per 3 units
The selling price is 6.25 times the cost price if the badges are sold in unit, guaranteeing good
profit when sold.
Many customers find the designs of the badges unique and attractive. This makes the price
of RM 5 reasonable. Also, customers were highly likely to buy our badges when they know
all profit is given to charity.
The price of one badge is set at RM 5 as no change is required in most money transaction
processes between the buyer and seller. This makes the process of selling and receiving
money smoother.
If there are difficulties selling the badges, the badges will be sold at a lower price so that
customers are more willing to buy them. If the badges are sold faster than expected, the
price will not be affected.

10. PROMOTION
1. Social Network
A Facebook page was created to show all the design of the badges to the public before the
charity drive. Customers can inbox us if they have any enquiries or if they would like to place
an order. Posts were done on Instagram and Twitter to increase publicity.
2. Posters
An A4 poster was designed using Adobe Photoshop and printed. This is to allow passer-byes
to have a quick glance of what we were selling and hoping that they would stop just to have
enough time for us to approach them. An additional poster with the words “Donate to
PAWS” was placed at the booth. This message attracted many people to approach us,
especially animal lovers.
3. Face-to-Face Conversation
This is the most effective way of promotion. It is applied when we approach potential
customers to explain further about our badges and the reason why we were selling them.
We realized that face-to-face conversation works best when people are sitting down where
they are not in a rush or just taking a break. This allows us extra time to explain briefly to
them. Usually, people will either donate or buy our badges. Canvases with all designs pinned
on them was used to make the promotion process easier.
Video Link: http://youtu.be/Vr5XppFRjEQ

11. SPONSOR
First, we asked the supplier of our badges, SmartVision Sdn. Bhd. to sponsor our charity
drive but it was refused. Hence, we asked for sponsorship from VSL Engineers (M) Berhad
instead. As this company is financially generous and one of our team members know them
personally via student financial aid programmes, we approached them via phone calls, text
messages, e-mail and a face-to-face meeting with their manager. The company agreed to
sponsor RM 700, which covers the production cost of the badges. The money was handed to
by cash.

12. DISTRIBUTION
Our badges were separate into different bags flowing the design. We would carry our bags
in bigger bag packs so that it is more convenient when we carry around different venues and
locations.
We deliver our products by hand. Customers can immediately receive their badges upon
payment. We had also try to minimize waiting time by pinning the badges on our T-shirts
thus easier to find the design on the shirt and pass it to the customers. Also, travel in pairs
so that one person can manage the badges and the other person can manage the donations
and receipts. In average we approach in estimation of 250 people per day and usually ¾ of
them would either donate of purchase the product.
Appointments were arranged for pre-order customers. We reserved the pre-ordered badges
beforehand and sold the remaining badges during the charity drive week. The pre-ordered
badges were delivered after the charity drive week to avoid any miscalculations after
settling all the accounts. Customers were not in a rush to get their products. Thus, there was
no due date to meet. Besides that, we informed them beforehand to let us know if they
need the badges before a certain period.
Schedule of Distribution:
Our team was divided into groups of two. During the first two days, both groups were
promoting outside campus. After the booth was open on 19/1/2015, one team stays at the
booth in campus and the other team will go to other campuses to sell badges.
DATE VENUE
17/1/2015 Paradigm Mall
18/1/2015 Curve, Citta Mall, Setiawalk, church
19/1/2015 Taylor’s College (Subang Jaya), Inti College
20/1/2015 Sunway College
21/1/2015 *stayed at Taylor’s Lakeside
22/1/2015 Sunway College
23/1/2015 *stayed at Taylor’s Lakeside

13. GREEN MEASURES
The badges are produced in an environmentally conscious manner. The products were
made by plastic which is not really environmental friendly but long lasting. Our aim is to
provide cheap and quality badges to all consumers so that they won’t dispose it quickly. No
waste was produced in the process of producing and selling the badges.
Besides that, we did not use any packaging for our product. This allows us to earn maximum
profit by cutting costs. Our badges look attractive as we pinned it all up on a canvas and
does not require any forms of packaging to make it more visually-appealing.
During our business drive, we reduce the carbon footprints by carpooling when we move to
multiple locations to sell our badges. We do not provide plastic bags for customers.
Electronic gadgets and social media was utilized instead of printing brochures while
promoting the badges, decreasing the carbon footprint by reducing consumption of
resources.

14. HUMAN RESOURCEPLANNING
A clear job scope is important to direct and guide each member to do their respective tasks
and workload evenly. The tasks were given to each member according to personal strengths
and abilities.
Distribution of Tasks:
Team Organizational Chart:
TEAM MEMBER JOB SCOPE
Christina Ng Project Leader, Public Relations (PAWS),
Agenda Planner, Saleswoman
Lim Joe Onn Accountant, Treasurer, Social Media
Manager, Public Relations (VSL), Salesman
Victor Heng Wei Yen Marketing Strategist, Badge Designer,
Public Relations (SmartVision), Salesman
Lee Ren Jet Assistant Accountant, Chief Salesman
PROJECT LEADER
CHRISTINA NG SUE LI
ACCOUNTANT
LIM JOE ONN
CHIEF SALESMAN
LEE REN JET
MARKETING STRATEGIST
VICTOR HENG

15. EVALUATION OF RESULTS
In thischaritydrive,we earnedatotal of RM 2692 forPAWS and successfully exceeded the targetof
RM 2500 netprofit. The pie chart belowshowsthatmostof our profitcomesfromsales.
We hada goodfinancial recordthroughoutthe whole charitydrive.Thus,there were noissueson
financial terms.The choice of sellingbadgesissmart.The costof eachbadge is RM 0.70 while the
sellingprice isRM5. The highsellingprice tocostratio made our productsprofitable. Alongsidewith
that, manycustomerswere impressedbyourbadge design,whichincreasedoursales.Asthe sales
of badgeswere good,income washighandwe didnotneedto relytoomuch on donation.
However,there are still manyroomsforimprovement.Firstly,we learntthatwe shouldtake more
secondopinionsbefore proceedingona decision.We onlyfoundthatmanystudents,especiallygirls
findourbadge design‘tooeerie andscary’.Many customerswouldpreferawhite background
instead.Thus,research,surveyandquestionnairesshouldbe conductedbefore finalizingthe
productdesign.Ourteamshouldnothad made the decisionshastily.
As a conclusion,ourteam’scharitydrive isasuccessas we hitthe RM 2500 target withinthe
designatedamountof time.
Video Link: http://youtu.be/Vr5XppFRjEQ
GROSS PROFIT
Sales Sponsorship Donation

16. PROFIT AND LOSS REPORT
Statement of Income For Team Horoscope Badges For The Business Charity Event Ended 23
January 2014
RM
Total SalesRevenue 2275
LOSS: COSTOF GOODS SOLD
Horoscope Badges 596
GROSS PROFIT 1679
Total Donation
SponsorshipfromVSL(M) Engineering
397
700
ADJUSTED GROSS PROFIT 2776
LESS: OPERATINGEXPENSES
ReceiptBooks
CanvasBoards
Petrol
12
17
50
NET PROFIT 2697

17. APPENDIX
Photos

18. Receipt from Supplier
Receipt from Charity Organization