7. Twitter
Some business benefits of Twitter
Gain valuabe customer insights
Build brand personality and awareness
Deliver customer support and gather
feedback
Cultivate a brand community
8. Twitter
Some B2B best practices for Twitter
Be human
Be helpful
Reach influencers
Highlight employees
11. Slideshare
Some B2B best practices for Slideshare
Drive traffic home
Optimize for SEO
Cross-promote content
Embed function
Use lead capture form
Engage with other influencers
12. "Don't push people to
where you want to be;
meet them where they
are."
Meghan Keaney Anderson, VP Marketing, HubSpot