Content Curation tools for Steve Madden company

1. CONTENT
CURATION:
STEVE MADDEN
By: Ruslan, Madolyn & Dinorah

2. AGENDA
What Is Content Curation
What are the Various Types of Content Curation
Content Curation as a Component
Chosen Brand: Steve Madden
Company Objectives
Current Curation Tools
Proposed Curation Tools
Summary & Questions

3. WHAT IS CONTENT
CURATION?
Content Curation is the online expression of something,
which is in the same nature of human beings: the need to
collect and catalogue only the most interesting things
about a subject so to share it for the common benefit.

4. TYPES OF CONTENT
CURATION
Aggregation
Distillation
Elevation
Mashups
Chronology

5. CURATION AS A
COMPONENT
Do we need to use Content Curation - YES! We need!
There are a lot of benefits, such as:
traffic
time saving
SEO
lead generation
Build social channels/engagement
Credibility
Lead Nurturing

6. THE
BRAND:
STEVE’S STORY
Steve Madden is easily America’s most successful shoe
designer. Considered the fashion footwear mogul of the 21st
century, Steve Madden has been responsible for the design and
marketing of the company's trendsetting shoes since he
founded the brand over 2 decades ago.

7. COMPANY OBJECTIVES
To give fashion forward men and women a unique way to express their
individuality through style resulted in millions of customers worldwide.
Propelled his designs to the forefront of the fashion industry.
To create products that are innovative, sometimes wild and always spot-on-
chic.

8. CURRENT PLATFORMS

9. Welcome to all your favourite things side-by-side.

10. Social Sharing Website
Private boards
Ability to be private and organize your
own thoughts without people seeing
You can choose who you want to see
your images, bookmarks and ideas.

11. Images and Postboards are able to be exported
onto an Excel spreadsheet- Making it more user
friendly

13. Self-learning engine scours the web 24/7 to discover relevant content
for your audience.
Discover Fresh Content
Easily Customize Your Content Flow
Improve content quality with a self-learning, recommendation engine
Curate as you surf the web and empower your team to curate
Curate Videos
FIND

14. Get Inspired
Review Content in Record Time
Creation meets Curation
Categorize Intelligently
Trending Topics for SEO Boost
Content Enrichment
Smart Recommendations
Archive & Index
Image Suggestions
Curate on the Go
Easily organize, annotate and contextualize content to engage and
inspire your audience.
CURATE

15. Site & Blog
CMS Integrations
Marketing Automation Integrations
Social Media
API
Mobile
Feeds
Email Newsletters
Publish and promote to your audience at the right time, place and format.
SHARE

16. Measure, assess and improve your curation and overall content
marketing activities to optimize audience engagement.
Effectiveness Metrics
Operations metrics
ANALYZE

17. Kapost makes content marketing easy by managing every step of the
process in a single platform. The software can manage blog posts,
videos, eBooks and white papers, social media posts, presentations
and infographics, emails, landing pages and webinars.

18. What does Kapost do?
Kapost is today the leading content
marketing software platform.
Kapost manages marketing process,
including planning (persona / buying
stages), ideation, production
marketing calendar, workflows and
approvals), distribution and analytics.
Kapost organizes content, including:
emails, landing pages, blog posts,
white papers, eBooks, infographics,
videos and social media.

19. Integrates content destinations, such as Marketo.
Software enables brands to manage the production of content
Creates step-by-step workflow for content and campaign timelines
Assigns specific tasks to contributors

20. -Marketo is the leader in digital marketing software
and solutions.
-Marketo is a powerful and easy B2B marketing
automation software that helps marketing and sales
professionals drive revenue and improve marketing
accountability.
-The Kapost Software Platform organizes content
marketing into a structured business process,
resulting in more leads and more sales. Kapost just
work with companies that use Marketo´s software.

22. Summary
There is opportunity to explore other curation tools
to help further the Steve Madden name Because
consumers need to visually see the products
tools like Juxtapost, Curata and Kapost can be
very effective Curation tools( if used effectively)
can further a companies efforts online.

23. LINKS
http://www.pinterest.com/stevemadden/
http://instagram.com/stevemadden
https://plus.google.com/117781016735373544229
https://www.facebook.com/SteveMaddenShoes
http://dendritepark.com/10-best-content-curation-tools/
http://moz.com/blog/content-curation-guide-for-seo
http://www.i-scoop.eu/content-marketing/content-curation-overview-benefits-
goals-tools/