1. At SWEP (www.swep.net), I am current the Business Unit (BU) Manager for APAC of which
encompasses the entire Asia Pacific geographical area where we have major of operations in PR
China, Japan, South Korea, India, Australia and several ASEAN nations such as Malaysia and Thailand.
Within my role, I take the responsibility for meeting the financial goals, key ones being profitability
and growth for the BU. This unit has its revenue from mainly three categories of customers or sources
– Key Accounts, OEM and non-OEM customers against the supply of Brazed Plate Heat Exchangers
(BPHE) from two factories in APAC and minor supply through imports from our associate plants in
other Business Units, namely Europe. Revenues of BU APAC in 2015 was USD48m with double digit
growth over the prior year.
I have the overall responsibility for the APAC organization that numbers circa 190 employees
including half which are direct shop floor employees and 6 direct team reports consisting of two Plant
Managers, two Hub Sales Managers, a Controller and a HR Head for the entire organization. There is
sizable part of which belongs to global functions such as Key Accounts, R&D, Marketing and Finance
that works along and supports the BU. Outside of the production centers in Suzhou and Subang, the
sales organization is centered in offices in Osaka and Seoul and spread out in major cities in PR China,
India and Australia. Apart from that Suzhou produces over 50% of the products for customers in
APAC, it is also the center of product development in Asia. Engineering and R&D competences have
been in the past year been raised and through technology transfer from HQ in Sweden and has been
successfully launching products aimed at the regional market.
Other than financial goals, my key challenges include to build a customer-focused and a learning
organization that is led by dynamic and motivated leaders at several levels, the BU and middle
management levels – located at both the plants and regional sales offices. Given my role and
responsibility, I have the privilege to be one of the ten members of SWEP Global Management Team.
In this team, it is my accountability to drive and contribute constructively to strategic discussion and
plans and key global initiatives, such as Continuous Improvement (CI). Quarterly, I present update to
the Management Team on the status of the regional initiatives and engage them as needed in key
regional strategic matters. More elaborate engagement is pursued at a half-yearly BU Business
Reviews participated by my direct team members and key decision-makers of the SWEP Management
Team members. In such reviews, progress of local CIs that include Sourcing, Engineering, Production,
Logistics, Quality and Accounting are highlighted and key performance indicators reviewed with
actions for closing the gaps.
In between these updates and reviews, I regularly connect with key customers and its top
management to build rapport and open communication channels. At times these meetings are
smartly used to close deals and form part of the key negotiations for new projects. Internally, I engage
more frequently with Sales and Engineering teams than with others, on the key customer projects and
work building unique value propositions which could entail just how SWEP solves a difficult technical
demand for customer. With regards to planning for the BU, I am responsible to plan for heavy capital
investments, with each commonly exceed USD1m as well as key personnel additions needed to fulfill
the growing demand from the market. Succession planning and talent review are part and parcel of
such planning work.
Prior to this position, I have had three other positions in SWEP, each with comparatively smaller
responsibility namely the positions (in order of latest to earliest): GM for APAC Operations, GM for

2. Suzhou Operations and Production Manager for KL Operations.
It is my ambition to leverage on experiences built-up and proven leadership competences to build and
lead a different organization towards the drive for sustainable growth and long term success.
Selfishly, I seek a new area and exciting for my own development that may just meet my own egoistic
needs for an even greater job fulfillment and legacy.