This ppt talks about the the Naomi Wolf's book "The Beauty Myth"

1. THE BEAUTY MYTH
By Naomi Wolf

2. INTRODUCTION
• The basic premise of The Beauty Myth is that as the social power and
prominence of women have increased, the pressure they feel to adhere to
unrealistic social standards of physical beauty has also grown stronger
because of commercial influences on the mass media.
• This pressure leads to unhealthy behaviors by women and a preoccupation
with appearance in both sexes, and it compromises the ability of women to
be effective in and accepted by society.

3. SUMMARY
• Naomi Wolf critiques the glamour, beauty, and thinness industries in her book "The Beauty
Myth: How Images of Beauty Are Used Against Women." It alleges psychological and
physical oppression of women by these businesses, which are fueled by economic and
political objectives.
• According to Wolf, despite the successes of feminist uprisings in the 1970s led to economic
success and personal liberation, but women still struggle with self inferiority.
• Wolf suggests the concept of the "beauty myth" that gendered the woman in physical terms
has taken the place of the term "woman of valor" who is a housewife in the concept of social
supervision, therefore, more and more women in the modern age are preoccupied with
external appearance and it becomes the main factor guiding them.

4. • The myth of beauty is an order that dictates behavior and not appearance. It emerged
after the 1930s, when women learned to think of beauty in economic terms.
• The myth of beauty is an order that dictates behavior and not appearance. It emerged
after the 1930s, when women learned to think of beauty in economic teres. It dictates
time-consuming and thought-provoking behavior, such as grooming, thinness,
investing in appearance, and more.

5. THE MYTH BEAUTY IN ITS
MODERN FORM
The myth of beauty in its modern form became stronger became stronger after the
Industrial Revolution, as women gradually encountered a more egalitarian attitude
and female consciousness took over a reality that used the concepts of “beauty”.
After the rebirth of feminism in the early 1970s, Western acquired legal rights, higher
education and penetrated the circle of trade and liberal professions.

6. CONLUSION
• The “myth of beauty” is a violent counter-reaction to feminism, which uses images of
female beauty as a political weapon against the advancement of women. It has created
a new arena of confrontation against radical feminism.
• The beauty industry has taken over the role of housework, creating millions of images
of the current beauty ideal. This has had a negative impact on the culture of the masses,
reducing femininity to formulaic images of beauty.