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Naomi Wolf
on Women, Bodies, & Beauty
Naomi Wolf
 “It is far more difficult to murder a phantom
than a reality.” (epigraph by Virginia Woolf)
 “The more legal and material hindrances
women have broken through, the more
strictly and heavily and cruelly images of
female beauty have come to weigh upon
us.” (10)
 “We are in the midst of a violent backlash
against feminism that uses images of female
beauty as a political weapon against women’s
advancement: the beauty myth. […] It has
grown stronger to take over the work of social
coercion that myths about motherhood,
domesticity, chastity, and passivity, no longer
can manage.” (10)
 “The beauty myth tells a story: The quality
called ‘beauty’ objectively and universally
exists. Women must want to embody it and
men must want to possess women who
embody it.” (12)
 “None of this is true.” (12)
 “[T]he beauty myth in its modern
form is a fairly recent invention.
[…] The beauty myth in its modern
form gained ground after the
upheavals of industrialization […]
Most of our assumptions about the
way women have always thought
about ‘beauty’ date from no
earlier than the 1830s, when the
cult of domesticity was first
consolidated and the beauty index
invented.” (15)
 “The qualities that a given period calls
beautiful in women are merely symbols of
the female behavior that that period
considers desirable: The beauty myth is
always actually prescribing behavior and not
appearance.” (13-14)
 “The contemporary economy depends right
now on the representation of women within
the beauty myth. […] ‘Behavior that is
essential for economic reasons is
transformed into a social virtue.’” (18)
 “The caricature of the Ugly Feminist was
resurrected to dog the steps of the women’s
movement. […]As Betty Friedan put it
presciently in 1960, […]: ‘The unpleasant
image of feminists today resembles less the
feminists themselves than the image fostered
by the interests who so bitterly opposed the
vote for women in state after state.’” (18-
19)
 “The contemporary ravages of the beauty
backlash are destroying women physically
and depleting us psychologically. If we are to
free ourselves from the dead weight that has
once again been made out of femaleness, it
is not ballots or lobbyists or placards that
women will need first; it is a new way to
see.” (19)
The Beauty Myth
The Beauty Myth
The Beauty Myth
The Beauty Myth

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The Beauty Myth

  • 1. Naomi Wolf on Women, Bodies, & Beauty
  • 3.  “It is far more difficult to murder a phantom than a reality.” (epigraph by Virginia Woolf)
  • 4.  “The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us.” (10)
  • 5.  “We are in the midst of a violent backlash against feminism that uses images of female beauty as a political weapon against women’s advancement: the beauty myth. […] It has grown stronger to take over the work of social coercion that myths about motherhood, domesticity, chastity, and passivity, no longer can manage.” (10)
  • 6.  “The beauty myth tells a story: The quality called ‘beauty’ objectively and universally exists. Women must want to embody it and men must want to possess women who embody it.” (12)  “None of this is true.” (12)
  • 7.  “[T]he beauty myth in its modern form is a fairly recent invention. […] The beauty myth in its modern form gained ground after the upheavals of industrialization […] Most of our assumptions about the way women have always thought about ‘beauty’ date from no earlier than the 1830s, when the cult of domesticity was first consolidated and the beauty index invented.” (15)
  • 8.  “The qualities that a given period calls beautiful in women are merely symbols of the female behavior that that period considers desirable: The beauty myth is always actually prescribing behavior and not appearance.” (13-14)
  • 9.  “The contemporary economy depends right now on the representation of women within the beauty myth. […] ‘Behavior that is essential for economic reasons is transformed into a social virtue.’” (18)
  • 10.  “The caricature of the Ugly Feminist was resurrected to dog the steps of the women’s movement. […]As Betty Friedan put it presciently in 1960, […]: ‘The unpleasant image of feminists today resembles less the feminists themselves than the image fostered by the interests who so bitterly opposed the vote for women in state after state.’” (18- 19)
  • 11.  “The contemporary ravages of the beauty backlash are destroying women physically and depleting us psychologically. If we are to free ourselves from the dead weight that has once again been made out of femaleness, it is not ballots or lobbyists or placards that women will need first; it is a new way to see.” (19)