Resources vp

1. What is a value
proposition?
The things that make
your company's
products and services
special to your target
marketplace
These statements
summarize why a
prospect should buy
your products and
services
Talk to your target
audience

2. State the things you want
prospects to know
• Articulate your specialty
• Describe your “wow” factors
• Make it memorable
• Include vertical markets and segments
• Include geographic location if appropriate

3. Focus on
the four
magic
questions
What is the
company
selling?
1
What is the
benefit of
using it?
2
Who is the target
customer for this
product or
service?
3
What makes
the offering
different from
competitors?
4
Create a strong value proposition

4. Client name:
1. What are we selling to the company?
2. What is the benefit of using it?
3. Who is the target customer for this product or service?
4. What makes the offering different from our competitors?