4. How to create your
elevator pitches
• Collect great phrases from your value propositions
• Create variations for different audiences
• Create variations for different solutions
• Test variations with clients, prospects
The Elevator Pitch
Don’t talk about what your product does; talk about what it does for your customer.
What our product does
We teach technology & business! We manage learning!
What our product does to our customer
We help companies to build an innovative learning organization.
We provide solutions to build a smarter workforce, adapt to change and drive growth.
Key words
Smarter workforce - https://www.linkedin.com/pulse/20141010151715-16149628-ibm-smarter-workforce-lunch-learn-in-dc-is-quickly-approaching-hiring-developing-talent-in-a-changing-world
Adapt to Change – it’s not the strongest of the species survives, not the most intelligent…
Drive growth -