Practice Area - Application Development - Overview
1. Practice Areas
1) What?
2) Why?
3) Selling to Enterprise
4) Networking
Topics
Russell Sarder
Author, Entrepreneur & CEO of Learning
Networking Cloud Security
Application
Development
Data & AI
Design &
Multimedia
Business
Process
Business
Application
Business &
Leadership
2. Overview Opportunities Job roles
Vendor &
Product
Instructors
Information
Location
Sales Tools Case Study
Learning Plan
Framework
Targets
Value
proposition
Competitors
Application Development
Practice Area
4. Smarter Workforce
Adapt to Change
Drive Growth
Teach Technology
Teach Business
Manage Learning
SolutionsServices
5. Broad
Offerings
5 Pillars of
Services
9 Practice
Areas
Modified
Constantly
Custom
Learning Plan
Business
Outcome
Blended
Learning
Learning
Framework
Global Delivery
Capability
Complex
Project
Flexibility &
Localization
24X7
Operation
Learning CMS
Trust
17+ Years in
business
Fortune 1000
Customers
Recognitions
& Awards
Value Proposition
What’s our value proposition?
Stories
How can we increase our revenue? (I asked myself)
Product, Process, People (3 Ps)
Management, Model, Marketing (3 Ms)
What made apple, Microsoft and Bill Gates successful? (Great product)
Steve Jobs, Google Founders, Bill Gates success is result of great products, not some specific gene
All of them are marketing Guru
All of them had great marketing team to refine the product
What I plan to cover today
What is Practice Area?
It’s a term is usually used by attornies to define the their areas of expertise. Immigration Lawyer, Employment Lawyer etc.
Large organizations like IBM, Accenture, KPMG started to use the word “Practice Areas”
Why Practice Area Vs. Vendor or Products or Courses
We want to attract Large Enterprises, Federal Government and Foreign Governments
It will hep us transform NetCom Learning (We teach technology & Business and we manage learning)
We want to use the languages big corporations and industry experts
Organization Learning Plan (Practice Areas), Team Learning Plan, Learning’s Learning Plan
3) Selling to Enterprise – how we plant to sell to Large organizations using practice area concepts?
4) Design and Multimedia – Practice area
Presenters
Russell (Moderator and Presenter)
Shilpi (Product / Marketing)
Leticia (Sales Tools / Marketing)
Daniel (Case Study / Sales)
Sarah & Anand (SME / Operation)
Design & Multimedia Practice Area related topics
Big picture Overview
Market Share – how big this the design and multimedia training industry?
Job roles – who uses design and multimedia software's?
Products & Services – what types of products and service NetCom Learning offers?
Instructors – who are our core subject matter experts? What’s their background?
Information Location – how can I find related information in website and intranet?
Sales Tools – what types tool is available for you?
Case Study – how did we solve customers problems in the past?
Learning Plan Framework – how did we apply our framework to solve customer problems?
Targets – who should you call?
Value proposition – what’s our value proposition?
Competitors – who is our competitors in design and multimedia area?
Research
Vendor website
NetCom Learning website
Competitors website
Product related book
Product related white papers and articles
Audit all classes – 1 hr
Talk to instructors
Presenters
Russell (Moderator and Presenter)
Shilpi (Product / Marketing)
Leticia (Sales Tools / Marketing)
Daniel (Case Study / Sales)
Sarah & Anand (SME / Operation)
Design & Multimedia Practice Area related topics
Big picture Overview
Market Share – how big this the design and multimedia training industry?
Job roles – who uses design and multimedia software's?
Products & Services – what types of products and service NetCom Learning offers?
Instructors – who are our core subject matter experts? What’s their background?
Information Location – how can I find related information in website and intranet?
Sales Tools – what types tool is available for you?
Case Study – how did we solve customers problems in the past?
Learning Plan Framework – how did we apply our framework to solve customer problems?
Targets – who should you call?
Value proposition – what’s our value proposition?
Competitors – who is our competitors in design and multimedia area?
Research
Vendor website
NetCom Learning website
Competitors website
Product related book
Product related white papers and articles
Audit all classes – 1 hr
Talk to instructors
Who’s got the best Elevator Pitch?
NetCom Learning helps our customers build an innovative learning organization to achieve a smarter workforce, adopt to change, and drive growth. We provide Managed Learning Services, and Technology and Business training. Our purpose is to promote the value of lifelong learning.
The Elevator Pitch
Don’t talk about what your product does; talk about what it does for your customer.
What our product does
We teach technology & business! We manage learning!
What our product does to our customer
We help companies to build an innovative learning organization.
We provide solutions to build a smarter workforce, adapt to change and drive growth.
Key words
Smarter workforce - https://www.linkedin.com/pulse/20141010151715-16149628-ibm-smarter-workforce-lunch-learn-in-dc-is-quickly-approaching-hiring-developing-talent-in-a-changing-world
Adapt to Change – it’s not the strongest of the species survives, not the most intelligent…
Drive growth -
