Recruiting IS Marketing - First Draft

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Working copy of a presentation about the opportunity that exists for marketing and HR to partner in 2011 and beyond. This was presented at a Recruiting Roundtable at HealthPartners on November 17, 2010.

Published in: Business, Technology
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Recruiting IS Marketing - First Draft

  1. 1. Recruiting Roundtable| Recruiting IS Marketing : The Candidate Experience
  2. 2. Marketing Terminology and Tactics • Brand • B2C • Experience • Engagement • Behavior • Analytics
  3. 3. Candidates or Customers? • Apply …• Buy …
  4. 4. Recruiting IS Marketing! • Sales • Brand Building • Recall • Loyalty • Repeat Customer • Segmentation • Hires • Talent Community • Awareness • Referrals • Alumni • College, Diversity, and Military
  5. 5. The Candidate Experience • Facebook • Twitter • Search Engines • Career Sites • Niche Boards • Job Postings
  6. 6. What worked? • Sales • Brand Building • Recall • Loyalty • Repeat Customer • Segmentation • Hires • Talent Community • Awareness • Referrals • Alumni • College, Diversity, and Military
  7. 7. Recruiting Roundtable| Thank You!

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