Digital Marketing Workshop SIBM 2022. Mark-O-Polo, the Marketing Special Interest Group of SIBM Pune.

1. Digital
Marketing
For
Business
Workshop @ Mark-O-Polo,
SIBM, Pune, 2022

2. About Me
Digital Marketing
Consultant
Web & Digital
Strategist
Coach & Mentor
On Demand
CxO
10+ years in
Digital
Overall 20
years+
Crategy Consulting

3. Business
As
Usual
GO ONLINE GROW ONLINE

4. Business
As
Usual
What?
Why?
How ?

5. Projects &
Clients

6. Projects &
Clients

7. Projects &
Clients

8. Projects &
Clients

9. Agenda
• Digital Marketing Introduction
• Digital Strategy
• Case Studies
• Q&A Time

10. Digital
Marketing
Introduction

11. Digital
Marketing
Introduction
ASK A
QUESTION
LOOKING FOR
HELP
WANT TO
KNOW MORE
BUY OR ORDER
SOMETHING
FIND A JOB SOCIAL

12. Digital
Marketing
Introduction
GOOGLE YOUTUBE WIKI
AMAZON FB / IG LINKEDIN

13. Digital
Marketing
Introduction

14. Digital
Marketing
Introduction
You’re invited someone at your
place for a home party
Go out for casual / fine dining /
hangout / paid outing with a
group
You’re getting invitation to the
social events or as such

15. Digital
Marketing
Introduction
Owned Media
Paid Media
Earned Media

16. Digital
Marketing
Introduction
Owned Media
You’re invited someone at your
place for a home party
Paid Media
We go out for casual / fine dining /
hangout / paid outing with a group
Earned Media
You’re getting invitation to the
social events or as such

17. Digital
Marketing
Introduction
Owned Media
Websites
Blog
App
Paid Media
Online Ads
Search Ads
Social Ads
Earned Media
Reviews
Feedback
Comments

18. Digital
Marketing
Introduction
WHICH MEDIA
TO CHOOSE ?
HOW MUCH
TO INVEST ?
HOW TO
REACH ?

19. Digital
Marketing
Introduction
Attract
Engage
Convert

20. Digital
Marketing
Introduction
Digital marketing is term for the marketing
of products or services using digital
technologies.

21. Digital
Marketing
Introduction

22. Digital
Marketing
Introduction

23. Digital
Marketing
Introduction

24. Digital
Marketing
Introduction

25. Digital
Marketing
Strategy

26. Problem
Solving 👉
GO ONLINE GROW ONLINE

27. Problem
Solving 👉
What?
Why?
How ?

28. Digital
Marketing
Channels
Free Channels
Search
Social
Content Marketing
Email
Messaging
ORM
Paid Channels
Online Ads
Influencer Marketing
Marketplace

29. Digital
Marketing
Channels
Free Channels
Search
Google My Business
Business Listings
Website/ Ecommerce/ App
SEO/ASO

30. Digital
Marketing
Channels
Free Channels
Social
Facebook
Instagram
YouTube
Twitter
LinkedIn

31. Digital
Marketing
Channels
Free Channels
Social
Facebook
Instagram
YouTube
Twitter
LinkedIn

32. Digital
Marketing
Channels
Free Channels
Content Marketing
Videos
Blogs
Infographics
E-Books
Case Studies
Whitepapers
Podcasts

33. Digital
Marketing
Channels
Free Channels
Email Marketing
Mailing Lists
Platform
CRM

34. Digital
Marketing
Channels
Free Channels
Messaging
WhatsApp
Messenger
DM

35. Digital
Marketing
Channels
Paid Channels
Online Ads
Influencer Marketing
Marketplace

36. Digital
Marketing
Funnel
Attract
Engage
Convert

37. Digital
Marketing
Strategy
BUSINESS
MODEL
BUSINESS
GOAL
BUDGET

38. Business
Models
B2B B2C
D2C

39. Business
Goals CREATE
AWARENESS
GENERATE
LEADS
CONVERSIONS

40. Marketing
Budget
HOW MUCH BUDGET ?

41. Digital
Strategy
MODEL D2C GOAL
AWARENESS
SEARCH SOCIAL
CHAT ONLINE ADS MARKETPLACE

42. Digital
Strategy
MODEL B2C GOAL
AWARENESS
SEARCH SOCIAL
CHAT ONLINE ADS MARKETPLACE

43. Digital
Strategy
MODEL B2B GOAL
LEAD GENERATION
SEARCH
SOCIAL EMAIL

44. Case Studies

45. Case
Studies

46. Case
Studies

47. Case
Studies
Business Model:
Direct to Consumer
Health Beverages
Business Goal:
Launch Business – Digital
Budget:
50 lacs

48. Q&A Time

49. Thank You
Source:: Google