Monreal London brandbook

1. BRAND BOOK

2. How it all started
“I love sport and fashion. I didn’t want what I wear
to be a compromise either on how I look or perform.
Convinced that I could create something that is as
functional as it is stylish, I founded Monreal in 2012.”
– Stefanï Grosse
THE STORY //THE STORY //

3. KEY STOCKISTS //

4. For the style-seeking affluent consumer,
Monreal is the high-end activewear
brand that consistently delivers
desirability and luxurious product for
empowered living, 24-7.
We are unapologetic,bold and spirited.
We are as ambitious, yet compassionate.
We believe in details with a purpose, subtracting the
unnecessary and adding the meaningful.
We pride ourselves on superior fit,
manufacturing and fabrications - made in Europe.
We never compromise on either style or performance
and stand for versatility.
THE BRAND //

5. TIMELINE //
First luxury tennis
capsule collection
Pre Winter 2013
sells out in 3 weeks in
Harrods
US Vogue & British
Vogue features
Collaboration with
famous illustrator
Malika Favre
2013
Net-A-Porter launches
Net-A-Sporter/ luxury
sportswear with Monreal
as their lead brand
Pippa Middleton wearing
Monreal London
Sir Richard Branson asks
Monreal to be a sponsor
of the Necker Cup on
Necker Island
2013 Wimbledon
Champion Marion Bartoli
wears Monreal at the
Australian Open
2014
Features in the Financial
Times, The New York
Times and WWD
Duchesse of Cambridge
wearing Monreal London
Partnership with Hotel
Costes, dressing the spa
and gym staff
Pop-up at the tennis
tournament in the Royal
Palace in Abu Dhabi
2015
WALPOLE Brands of
Tomorrow 2016
Official partner of the
Hurlingham Tennis
Classics
Supermodel Elle
Macpherson wearing
Monreal London
British Vogue editorial
2016
Monreal on the cover
page of the TIMES 2
‘What to wear to the gym
(or the café)’
Supermodel Karolina
Kurkova wearing Monreal
London
Successful product shift
from tennis to general
fitness & ‘athleisure’
Further expansion into the
US entering department
stores, sports clubs and
specialty stores
2017
Collaboration with luxury
gym Club Thirtynine in
Monte Carlo, Monaco,
dressing female instructors
New seamless collection
becomes best-selling
category
First mono brand pop-up
in London, held in Notting
Hill where the brand
originated
Increased marketing spend
on brand awareness
2018

6. FABRIC TECHNOLOGY
Superior Italian performance materials that are as luxurious as they
are technical.
The dynamic two-way stretch Polyamide Elastane fabrics that are
breathable, easy-care, anti-crease and quick-drying – including
recycled qualities.
SPF 50+ UV protection filter.
Athleisure styles made of finest pima cotton and viscose tee and
sweat shirting from Portugal.
PERFORMANCE TECHNOLOGY
Outstanding manufacturing quality, made in Europe.
Cutting-edge technical manufacturing techniques, such as no-sew
bonding for comfortable and seamless appearance that reduce
chaffing.
Laser-cutting for clean aesthetic and anti-fray edges for clean
finishings.
State of the art Italian seamless warp knitting technique with zero
waste (sustainable).
Innovative and versatile activewear designed with impact in mind.
Instantly recognisable designs that stand out through a highly
sophisticated colour language and a considered sense of fit and
detail.
THE PRODUCT //

7. THE MISSION & VISION //
MISSION
We strive to blur the boundaries of high-end
activewear by empowering consumers with
confidence 24/7 and aim to to change the way
people perceive athleticwear.
VISION
To be the preeminent global luxury sportswear
label catering to women and men who care as
much about style as they do about winning.

8. AS SEEN ON //
LAUREN ASHLEY
PT & YOGA INSTRUCTOR
@LIFEOFLAURENASHLEY
MARGAUX BROOKE
MODEL
@MARGAUXBROOKE
MEGAN IRMINGER
MODEL
@MEGANIRMINGER
ANNA HERRIN
MODEL
@ANNAHERRINN
TALIA GRAF
MODEL
@TALIAGRAF
MIA JOKIC
MODEL
@MIAJOKIC
FAYA NILSSON-SAUNDERS
BLOGGER & AUTHOR
@FITNESSONTOAST
CAROLINE DEISLER
BLOGGER
@CAROLINEDEISLER
VICTORIA SILVSREDT
PERSONALITY
@VICTORIASILVSTEDT
AMANDA KLOOTS
PT & AMBASSADOR
@AMANDAKLOOTS

9. PRESS //

10. I LIKE TO WIN.
WWW.MONREALLONDON.COM
INSTAGRAM.COM/MONREALLONDON
FACEBOOK.COM/MONREALLONDON
PINTEREST.CO.UK/MONREALLONDON
TWITTER.COM/MONREALLONDON

11. MONREAL LONDON | Grand Union Studios, Studio 2.14
332 Ladbroke Grove,London UK | W10 5AD
Company Registration Number: 808014 | T: +44 (0) 20 3176 4610