Mobile Messaging is key to every
brand’s CRM activity
& Business Development Director
In the next 20 minutes we’ll cover:
• A little bit about us
• Who we work with
• ‘The Mobile Customer Experience
Insight from our new White Book
• Applying CRM to messaging
• Building your mobile engagement
model ‘Messenger’ platform
UK's leading business SMS service provider. Deliver your news, alerts, confirmations & offers easily.
Award-winning platform Messenger and expert support.
All your mobile news,
& discussions on
Messenger and your marketing mix
• Send & receive SMS
• Connect CRM systems via our API
• Short codes and keywords
• Attachments – Video, image, PDF, PPT, xls
• Mobile web pages & sites
• Vouchers & ticketing
• Surveys & Data capture forms
Easily get started with our Wizard
• Price promise = best value every time
• Free account management
• Round the clock support
• No contracts and no software to download
The UK has spoken
Using mobile effectively in today’s
multi-channel marketing world.
The first meaningful regionally
representative report on Mobile CRM
in the UK. Interviewed hundreds of
businesses and thousands of
consumers across the UK in March
2013 on their views about mobile
marketing and mobile customer
The Mobile Market
By 2015, iPhone users will increase
to 12.5 million, while the total
number of Android users will leap to
That means almost 60% of the total
UK smartphone market will be made
up of these two operating systems.
So 2015 represents another
But don’t neglect the 26 million
85 million active UK mobile subscriptions.
There are near 28 million opt-in’s climbing
to 35.3 million by 2015.
SMS is best
What better sure-fire way to reach them
given type of handset.
99.9% of all messages read, with 95% read
within 3 minutes.
Mobile device use
Our consumer research of over
2,000 users cited SMS as primary
use above anything else.
Incredibly, that’s nearly twice that
of Email, Apps and Social.
SMS Messaging is the standout
service for UK mobile users.
• 98% of 18-24 year olds
• 93% of 25-34 year olds
• 96% of 35-44 year olds
• Grey market tipped as improving
The most trusted businesses to send
mobile users communications are
those based in the Health sector,
such as doctors and
dentists, attracting 29% of
This was followed by a number of
sectors all appealing to 14% of
respondents: Restaurants, Bars &
Clubs, Finance & Insurance, and
Utilities. Then Travel and Retail.
Most useful messages from businesses
1. Appointment reminders
2. Order confirmations
4. Delivery/Service call
‘In-App’ offers, discounts,
promotions and alerts are not
well received and can be
perceived as invasive.
Understand your customers’ preferences & mobile touch points.
You’ll save money & improve effectiveness.
Frequency of sends for businesses
Consumers will accept more
communications but alarmingly
36% don’t send a thing.
Only 16% of businesses have age,
gender, location and preferences.
Only 6% integrate with a CRM
Our platform Messenger can
integrate all of your segments
and/or classification groups.
13 Sectors, Campaign tips and much, much more…
Client Services & Business Development Director
Office: 0845 009 3188
Mobile: 07919 884 807
This report uncovers the changing needs and uses
of mobile marketing for SME's across various
business sectors and regions.
Text REPORT followed by your email address to
Inside Mobile – The Basics
Inside Mobile – The Numbers
If you are unsure of where to begin, we have it
Text BASIC followed by your email address to
Really enter the world of mobile and discover who
else is using mobile, our top tips and industry
Text INSIGHT followed by your email address to
It's all about the numbers in mobile marketing.
Prepare to be impressed with how they stack up.
Text NUMBERS followed by your email address
Download our brochure to get a taster of what
mobile marketing can do for your business.
Text BROCHURE followed by your email address
The Textlocal Whitepaper
Our White Paper disproves some of the common
myths about mobile messaging.
Text WHITEPAPER followed by your email
address to 60777
Great British Mobile Marketing Report
Inside Mobile – The Insight