Text Message Marketing


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Text Message Marketing

  1. 1. Danny Cantrell 800.979.1212 ext 20 [email_address] Presented to
  2. 2. The World is Changing... Is Your Business Ready? We are the Leader in Response Communication Call Center Services Mobile “Text” Marketing Online Marketing Website Design Print on Demand
  3. 3. ext. 203 Marketing Response Solutions has established a reputation as a full service marketing consulting company based in Dallas, Texas. This reputation affords the privilege to work with a variety of industry leaders. Our services include Automated Call Center, Mobile “Text” Marketing, Online Marketing, Website Design & Print on Demand. Our success with these clients has contributed to our experience in the marketing consulting arena. At Marketing Response Solutions (MRS), our 15 yrs of experience, diverse clientele and proprietary software characterize our reliable services.
  4. 4. Why Mobile Must Be Included? “ Instant gratification marketing for the revolutionary business market” in ~stant (a) immediate, direct, current ; direct “one to one” to your customers : instant results, change to your company
  5. 5. Text Marketing Statistics <ul><li>Mobile subscriptions in the US have grown from 195 million in 2005 to over 255 million in 2007 . 68% of the US population uses text messaging. </li></ul><ul><li>80%+ of mobile users keep their cell phone with them all day long, with the average mobile user carrying their phone 14 hours/day </li></ul><ul><li>Over 3.5 BILLION text messages are sent out every day in the US, with 2.3 trillion messages predicted by the end of 2008. </li></ul><ul><li>Wireless technology is an integral part of everyday life for more than 87% of the American population, with 18-29 yr old consumers using text more frequently than voice! </li></ul><ul><li>When surveyed, 36% of US consumers prefer text marketing to direct mail, radio and TV advertisements. </li></ul><ul><li>The mobile web marketing channel is projected to make $16 billion by 2011 . </li></ul>
  6. 6. Traditional Marketing vs. Mobile <ul><li>On average only 30% of email marketing messages are opened in 12 hours or more . </li></ul><ul><li>The average text marketing message is opened 94% of the time in 9 minutes or less . </li></ul><ul><li>Average mail / email response rates are less than 1% . </li></ul><ul><li>Average opt-in text marketing response rates are 15-17% . </li></ul><ul><li>That’s 3000% greater than direct mail & 750% greater than email. </li></ul><ul><li>Text-to-Win campaign for </li></ul><ul><li>Planet Tan & the Dallas Stars </li></ul>
  7. 7. ext. 201
  8. 8. Why Is Text Marketing Unique? <ul><li>Instant gratification and call to action, no remembering web addresses for when you do have access to the internet or deleting email spam and unwanted offers. </li></ul><ul><li>Messages stay on their phone and are constantly passed/referred to other consumers. </li></ul><ul><li>1 to 1 interactivity vs. one-to-many &quot;dead&quot; media–mobile offers the reach of broadcast with the power of 1-to-1 interactivity </li></ul><ul><li>Always Go where your customers Go. </li></ul><ul><li>Opt-in marketing creates wanted offers. </li></ul><ul><li>Response rates and ROI are untouchable. </li></ul><ul><li>Intimate, it’s always on the person. </li></ul><ul><li>Television Text-to-Win campaign for Rodeo Ford </li></ul>
  9. 9. The Fact is just about EVERYONE Agrees <ul><li>The convenience of redemption, immediacy of value and efficacy in driving both revenue and feedback provided by mobile coupons are driving that trend; as more businesses embrace the mobile medium as a legitimate marketing portal, the more mCoupons will proliferate among retailers. </li></ul><ul><li>So lets see…95% of businesses today have a website, when less than 5 years ago you thought you didn’t need one. And now ONLY 3% of businesses have a mobile marketing strategy. While everyone agrees that it’s no exaggeration to say mobile advertising will REVOLUTIONIZE the way you reach your consumers…why wait until all your competitors are doing it and your forced to have a mobile strategy? </li></ul>
  10. 10. Go Where Your Customers Go! <ul><li>Now is the time to integrate mobile marketing into the customer experience and identify strategic mobile touch points. </li></ul><ul><li>MRS Core Competencies </li></ul><ul><li>Opt in Database Development </li></ul><ul><li>Coupons by Text </li></ul><ul><li>Mobile Alerts </li></ul><ul><li>Database Management </li></ul>
  11. 11. MRS Core Competencies <ul><li>Opt-in Database Development with a text to win from website or in house print collateral… build “The Loyal Text VIP Club” </li></ul><ul><li>Web registration </li></ul><ul><li>Receipts’ and Credit Card Inserts </li></ul><ul><li>Staff and Store Contest </li></ul><ul><li>Table Tents </li></ul><ul><li>TV’s and Chalk Boards </li></ul><ul><li>And More!!! </li></ul>CONGRATULATIONS, Ur NOW A FRR MOBILE VIP FAN! Ur ENTRY 4 UR 2 FREE OPENING DAY TIX HAS BEEN R’CVD. U WILL BE NOTIFIED BY TEXT IF U WON. “LETS PLAY BALL” B on the lookout for events and special offers HEY FRR MOBILE FAN!!! BAT NIGHT IS THIS MONDAY NIGHT all kids 13 yrs old or younger will receive a FREE baseball bat and 1 lucky winner will win a skybox party for 20 friends Reply Bat to register for the giveaway Opt-in Database Development
  12. 12. MRS Core Competencies Database Management – Shared Best Practices
  13. 13. Integration Strategy <ul><li>Phase 1 </li></ul><ul><li>Schedule “white-board” discussion with sales/marketing/management team for product overview and identify department application </li></ul><ul><li>Design mobile introduction presentation to introduce mobile advertising </li></ul><ul><li>Strategize mobile integration into existing client campaigns </li></ul>
  14. 14. Integration Strategy <ul><li>Phase 2 </li></ul><ul><li>Identify existing client campaigns for mobile integration </li></ul><ul><li>Push first value offer to your existing clients new mobile database </li></ul><ul><li>Update web enrollments of your clients for mobile integration </li></ul><ul><li>Purge any of your current clients email database for initial opt-in to market too </li></ul>
  15. 15. Integration Strategy <ul><li>Phase 3 </li></ul><ul><li>Re-communication campaigns by text </li></ul><ul><ul><li>Return Sales </li></ul></ul><ul><ul><li>Marketing to Previous Customers </li></ul></ul><ul><ul><li>Special Events </li></ul></ul><ul><ul><li>Customer retention initiatives </li></ul></ul><ul><ul><li>Etc… </li></ul></ul>
  16. 16. Why Marketing Response Solutions ? “ We are not just your mobile solution… we are your partner!” part ~ner (noun) share, associate, confidant ; principal or contributor of resources in a business or a joint venture, usually sharing its risks and profits. : a player on the same side or team as another