The seven habits of a highly effective presenter to optimize impact and influence

1. NETWORKING AND DEVELOPMENT EVENT II
KWALATA LODGE
4 OCTOBER 2014
THE SEVEN HABITS OF A HIGHLY EFFECTIVE
PRESENTER
CHARLES COTTER

2. DEFINITION OF “PRESENT”
• Gift (noun)
• Tense of Time (in the moment)
• Delivery (verb)
• Present-able (adjective)

3. REALITIES OF BEING A TRAINER
• All trainers share a learning motive.
• All fundamental definitions of learning include, “….change in
behaviour.”
• Trainers operate/trade in the following asset-based currency:
 Knowledge (brokers)
 Business Intelligence
 Intellectual Capital and Property
• To remain strategically competitive and relevant in a cut-throat
industry and dynamic market, trainers need to position themselves
as Thought Leaders.
• Summary: Learning, Changing and Leading?

4. SO WHAT IS THE COMMON
DENOMINATOR?

5. THE SIGNIFICANCE OF PRESENTATION-BASED,
LEARNING INFLUENCE
• Presentations and presentation skills become the
trainer’s primary vehicle and driver to exercise
and expand their learning-fueled influence
• Trainers are facilitators and conductors of
learning
• So how do trainers optimize their learning
influence and impact?

6. ARISTOTLE’S RHETORICAL TRIANGLE

7. PRESENTATION OVERVIEW -
FUNDAMENTAL QUESTIONS
• What makes a memorable presentation?
• What are the characteristics of an effective presenter?
• What are the habits of a highly effective presenter?

8. CHARACTERISTICS OF A GOOD
PRESENTER
• Good eye contact
• Confident manner
• Interesting voice
• Appropriate pace
• Knowledge
• Enthusiasm
• Imagination

9. SECRETS OF A GOOD PRESENTATION
• Clear objectives
• Logical structure
• Complementary/Supportive Visuals
• Thorough and proper preparation
• Correct pitch
• Opportunity for questions

10. PRESENTATION ICEBERG
• PUT IT ACROSS (PIA) – Delivery
• PUT IT TOGETHER (PIT) – Planning and
Preparation

11. THE SEVEN HABITS OF A HIGHLY
EFFECTIVE PRESENTER
• P URPOSE-DIRECTED AND DRIVEN
• R ELENTLESS RESEARCHER
• E NGAGING
• S TRUCTURED AND SYSTEMATIC, YET SPONTANEOUS
• E NERGIZING
• N URTURING
• T ARGETED AND TAILOR-MADE APPROACH

12. PURPOSE-DIRECTED AND DRIVEN
• Purpose provides direction and focus to the
presentation – navigational “GPS”
• “Train towards outcomes, measure against outcomes.”
• Value of meticulous planning and preparation – “Boy
Scout” mentality
• Lesson/Presentation Plan (with defined learning
outcomes; interventions and activities)
• Sign-posting

13. RELENTLESS RESEARCHER
• Master scientific research methodology and process
• “Validity + Reliability = Credibility”
• Foundation that offers value-adding, business intelligence
• Conduct a proper audience analysis
• Objective: Delivery of a captivating, meaningful and
riveting presentation, thereby enhancing the audience
recall and retention

15. ASSIMILATION/LEARNING STYLES

17. ENGAGING
• Establish and maintain a connection and rapport with audience
• Promote active learning and participation
• Demonstrate empathy, sincerity and compassion
• Connect both intellectually (minds) and emotionally (hearts) with
audience
• Adopt the appropriate tone
• Avoid the engagement conspirator and nemesis – TECHNOLOGY
• Objective: Facilitate commitment and involvement from audience to both
the learning process and content

19. INTELLECTUAL-EMOTIONAL MATRIX
High
Intellect/Low
Emotion
(GURU)
High
Intellect/High
Emotion
(CONNECTOR)
Low
Intellect/Low
Emotion
(PATRONIZER)
Low
Intellect/High
Emotion
(PEOPLE-PLEASER)

20. APPROPRIATE TONE OF YOUR
PRESENTATION

21. TECHNOLOGY-PERSONAL TOUCH
MATRIX
High Tech/Low
Touch (ASSASSIN
-Death by
PowerPoint)
High Tech/High
Touch
(OVERWHELMER)
Low Tech/Low
Touch (TALK AND
CHALKER)
Low Tech/High
Touch
(ENGAGER)

22. STRUCTURED AND SYSTEMATIC, YET
SPONTANEOUS
• Role: To simplify and clarify complex and abstract concepts
• Apply the Pareto principle:
 Structured and Systematic methodology (80%)
 Spontaneous (20%) – latitude for improvisation and off-the-cuff learning -
anecdotal story telling
• Establish a logical and coherent flow of information
• “Don’t present to impress, present to be an agent of effective
communication.”
• “Tell the audience what you going to tell them (preview); tell them
(overview) and tell them what you told them (review).”
• A-I-D-A

23. A-I-D-A

24. ENERGIZING
• Role: To monitor, regulate, channel and sustain energy levels –
personal and audience
• Evocative and emotive presentation
• Enthusiasm and Positivity
• Re-route and/or re-direct negative energy into positive outlets
• Sustainable and Re-newable sources of energy
• Passion should be your high octane fuel
• Presenters have to be switched on and stay “in the zone”

25. NURTURING
• Role: Capacitator
• Sensitive and Accommodating
• Learner needs based and style-oriented
• Respectful and Tolerant of learner diversity
• Responsible, but also learner-responsive
• Talent and skills development-oriented – strike a balance between
nature and nurture
• Mission: “To convert and transform learner’s raw talent and latent
potential into refined performance excellence.”

26. TARGETED AND TAILOR-MADE
APPROACH
• “Avoid a one-sizes-fits all approach – customization is
King/Queen.”
 Accuracy
 Brevity
 Clarity
• “Be on point and to the point”

27. SUMMARY
• In order to achieve the 3I’s, Impact;
Involvement and Influence, presenters need
to apply the 3P’s:
Process-driven
Purpose-driven
People-driven

28. CONTACT DETAILS
• Charles Cotter
• (+27) 84 562 9446
• charlescot@polka.co.za
• LinkedIn
• Twitter: Charles_Cotter