1. Colours:
Text:
The colours used make
the reader think of
autumn; this is relevant
as birds migrate in the
autumn. This is what
the article is on.
Depending on the
importance of the text
the colour changes, for
example sub headings
are in bold orange yet
factual text is in small
black text. The bigger
brighter font indicates
a change of topic.
Therefore making it
easier for the reader to
navigate through it.
The factual information
is in a smaller text and
broken into columns to
make it easier for the
reader to digest. The sub
headings and main title
are in a larger font to
make sure they stand
out from the main text.
Overall Effect:
The overall effect is almost
flyaway as the images perceive
the birds flying off the page. The
colour scheme seems to
represent autumn. The effect
keeps the magazine layout clean
yet interesting, this article
appears corporate from the sub
headings yet more fly-away
from the images used.
Images:
Colour Scheme:
The colour scheme on the sub
headings is kept the same
throughout; this makes it easy
for the reader to identify the
separate articles. The colour of
the page and the colour of the
images contrasts with the sub
headings and text well as they
stick within the same colour
group.
Images keep in contrast
with the overall colour
effect. The images also
blend in with what the
article is about, as the
article is about migrating
birds the images are of
birds almost flying off the
page.