Britannia's strategic plans include making food more convenient and instant to eat, increasing consumption frequency and market reach, and expanding to new international markets. Financially, Britannia plans to open a large new food plant in Maharashtra worth thousands of crores and a new plant in Nepal worth fifty-five crores, with an overall turnover goal of twenty thousand crores within five to six years. For marketing, Britannia aims to gain 1% of the bread industry's 6% growth, hit a revenue target of two hundred twenty-seven crores, and invest forty-five crores in advertising. Operationally, Britannia plans to strengthen industry infrastructure, improve inventory management and product delivery, add two

1. S.Charan
MBA(International Business)
BRITANNIA

2. T A C T I C A L P L A N S
VISION STATEMENT:
We want the dominance in beverage products and food items market with india with a
profit range in “Taste andHealthy”
MISSION STATEMENT:
We Britannia want to be a natural part of our customer life both in and out of their homes
STRATEGIC PLANS:
 They plan to make food in “instant to eat” within the next FY.
 Also too increase the frequency in consumptionand their baseto get a increase in growth
 To extend their markets in Nigeria,Fiji,Bostwana,Taiwan,Ghana.
 It plans to increase their capacity of production with an investment of 200cr.

3. FINANCIAL
PLANS
1)They Plan to open a
largest ever food plant
with an investment of
Thousand crores. In
Maharashtra within four
to five yrs.
2)To start a plant in Nepal
with an investment of
fifty five crores.
3)To make a turnover of
twenty thousand crores.
Within five -six years.
MARKETING
PLANS
1)The bread industry
is with a growth of
six% to which they
want to make a
remark of 1% results
to forty plus tonnes.
2)Their target for the
next years revenue is
Two twenty seven
crores.
3)Their plan to
promote their
products in ad’s of
tv’s localised jingle
boards,repeating in
child fascinated
channels and the
latest trends of fb ,
youtube’s popping
ad’s with an
investment of forty
five crores.
HR PLANS
1)Futuring they
plan to back their
HR plans and a
system of to
service themselves
for HR nearly to
four hundred five
thousand
employees
2)They are to lay
off their workers
from sales team in
minimal.
3)To increase their
efficiency new
structuring is
imposed in
internal employee
hiring and to go
with internal lay
in.
FOOD
PROCESSING
1)They are
planning to expand
their dairy
products with an
investment of two-
three hundred
crores
2)A big financial
plan is structured
for its dairy,as it
gives only a low
contribution of
five%
3)To hit the market
their portfolio is
ready to add fifty
more products this
year
4)To improve in
manufacture firm
and food supply
chain they aim to a
over twelve
precent in CAGR
next year.
OPERATIONAL PLANNING

4. Britannia Plans to make physically stronger and solid its industries and to restore its
operations
Its making the inventory to closer to reach very faster to the customer its products
They are about to add 2 -3 outlets in each preceddings year
It is to increase costs input in wheat , which will increase the share value evolving better
results.
With its shared governance it will likely take its whole control from the initial stage of
collecting the pure milk involving process and to end with value added produced products.