Britannia's strategic plans include making food more convenient and instant to eat, increasing consumption frequency and market reach, and expanding to new international markets. Financially, Britannia plans to open a large new food plant in Maharashtra worth thousands of crores and a new plant in Nepal worth fifty-five crores, with an overall turnover goal of twenty thousand crores within five to six years. For marketing, Britannia aims to gain 1% of the bread industry's 6% growth, hit a revenue target of two hundred twenty-seven crores, and invest forty-five crores in advertising. Operationally, Britannia plans to strengthen industry infrastructure, improve inventory management and product delivery, add two