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Challenge Bibendum
How will ICE vehicles contribute to meeting CO2 emissions targets?
How will ICE vehicles contribute to meeting CO2 emissions targets?
A Global Challenge




                                      2050
                               3 billion vehicles




               2009
        750 million vehicles




1908
Current Internal Combustion Engine Limitations
Gasoline
• Lean combustion difficult

Diesel
• More expensive to build
• Expensive exhaust after-treatment

Fluctuating fuel costs

CO2 Legislation Targets
• 2012 fleet 130 g/km, 2020 fleet 95g/km

Brand value association with CO2

Limited R&D budgets

Fragmented solutions
One Solution
Cost   Cost of Change




                  Incremental Investment Per Vehicle
                  • Optimized ICE        $3,510
                  • Hybrid Electric      $5,400
                  • Plug-in Hybrid     $21,770
                  • Electric Vehicles   $48,500
                  Ref. McKinsey & Company



           Complexity
Diverging ICE Technologies?




     Off-Highway Applications




     On- Highway Applications
Thank you for your attention

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Rt1 tonery.d oxygen sl

  • 1. Challenge Bibendum How will ICE vehicles contribute to meeting CO2 emissions targets? How will ICE vehicles contribute to meeting CO2 emissions targets?
  • 2. A Global Challenge 2050 3 billion vehicles 2009 750 million vehicles 1908
  • 3. Current Internal Combustion Engine Limitations Gasoline • Lean combustion difficult Diesel • More expensive to build • Expensive exhaust after-treatment Fluctuating fuel costs CO2 Legislation Targets • 2012 fleet 130 g/km, 2020 fleet 95g/km Brand value association with CO2 Limited R&D budgets Fragmented solutions
  • 5. Cost Cost of Change Incremental Investment Per Vehicle • Optimized ICE $3,510 • Hybrid Electric $5,400 • Plug-in Hybrid $21,770 • Electric Vehicles $48,500 Ref. McKinsey & Company Complexity
  • 6. Diverging ICE Technologies? Off-Highway Applications On- Highway Applications
  • 7. Thank you for your attention