The BP oil spill

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The BP oil spill

  1. 1. THE OIL SPILL DE LA PRESLE Thomas ESPOSITO Carlos HUOR Céline Managing environmental resources
  2. 2. Facts Local effects The brand’s fallout The BP oil spill 2
  3. 3. How, when and where? Attempts to stop the leak The BP oil spill 3
  4. 4. How the oil spread: from the source to the shores. The BP oil spill - Facts 4
  5. 5. The BP oil spill - Facts 5 17. 17% 8. 8% 25. 24% 16. 16% 8. 8% 28. 27% Where the oil has gone Containment systems Burned Evaporated Dispersed naturally Dispersed chemically Still at sea or on shore
  6. 6. The BP oil spill - Facts 6
  7. 7. Environmental consequences Local economic impact The BP oil spill 7
  8. 8. Brown pelican caught in the oil. The BP oil spill – Local effects 8
  9. 9. Volunteer holding dead duck coated in oil The BP oil spill – Local effects 9
  10. 10. The BP oil spill - Local effects 10 Sea turtle found dead on the shore after oil spill
  11. 11. Total of animals found dead on August 16th 510 67 2333 0 500 1000 1500 2000 2500 Sea turtles Dolphins Birds Visibly oiled Not visibly oiled The BP oil spill - Local effects 11
  12. 12. A Greenpeace activist puts up a banner as they block off a BP fuel station The BP oil spill – Local effects 12
  13. 13. The BP oil spill – Local effects 13
  14. 14. Barack Obama and his daughter Sasha swim at Alligator Point in Florida The BP oil spill – Local effects 14
  15. 15. Goodbye top 100 BP brand image Rebuilding its reputation? The BP oil spill 15
  16. 16. The BP oil spill – The BP brand fallout 16 INTERBRAND 2009 ranking – Best global brands
  17. 17. The BP oil spill – The BP brand fallout 17 BP share price nosediving after oil spill
  18. 18. The BP oil spill – The BP brand fallout 18
  19. 19. Fomer BP ads following launch of « Beyond Petroleum » branding campaign The BP oil spill – The BP brand fallout 19
  20. 20. “There's no one who wants this over more than I do. I would like my life back” The BP oil spill – The BP brand fallout 20 “BP will be judged not on the basis of an accident that, you know, frankly was not our accident” Hayward to reporters, 30 May Hayward blaming Transocean, 6 May
  21. 21. « Plug the damn hole! » The BP oil spill – The BP brand fallout 21 “I did not appreciate what I considered to be a ridiculous spectacle . […] It is pretty clear that the system failed, and it failed badly.” Barack Obama off the record, 26 May On BP and Transocean executives, 14 May
  22. 22. « How do you trust BP to do the right thing in stopping the oil spill and cleaning it up? » 9% 13% 20% 20% 28% A great deal Quite a bit Only some trust Very little trust Not at all The BP oil spill – The BP brand fallout 22 The Economist & YouGov survey
  23. 23. « How did you find BP’s response to the spill? » 39% 34% 6% 18% 3% Very poor Poor Good Very good No Answer The BP oil spill - The BP brand fallout 23 USA Today poll
  24. 24. A post-oil spill BP ad in the New York Times The BP oil spill - The BP brand fallout 24
  25. 25. Key points to remember The BP oil spill - Conclusion 25
  26. 26. Key points to remember The BP oil spill - Conclusion 26 One of the worst man-made disasters ever. Many attempts to stop the leak
  27. 27. Key points to remember The BP oil spill - Conclusion 27 Wildlife and key economic sectors threatened Still too soon to measure real impact of spill One of the worst man-made disasters ever. Many attempts to stop the leak
  28. 28. Key points to remember The BP oil spill - Conclusion 28 Brand image damaged Rebranding recommended but not vital Wildlife and key economic sectors threatened Still too soon to measure real impact of spill One of the worst man-made disasters ever Many attempts to stop the leak

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