1. THE OIL SPILL
DE LA PRESLE Thomas
ESPOSITO Carlos
HUOR Céline Managing environmental resources

2. Facts
Local effects
The brand’s fallout
The BP oil spill 2

3. How, when and where?
Attempts to stop the leak
The BP oil spill 3

4. How the oil spread: from the source to the shores.
The BP oil spill - Facts 4

5. The BP oil spill - Facts 5
17. 17%
8. 8%
25. 24%
16. 16%
8. 8%
28. 27%
Where the oil has gone
Containment systems
Burned
Evaporated
Dispersed naturally
Dispersed chemically
Still at sea or on shore

6. The BP oil spill - Facts 6

7. Environmental consequences
Local economic impact
The BP oil spill 7

8. Brown pelican caught in the oil.
The BP oil spill – Local effects 8

9. Volunteer holding dead duck coated in oil
The BP oil spill – Local effects 9

10. The BP oil spill - Local effects 10
Sea turtle found dead on the shore after oil spill

11. Total of animals found dead on August 16th
510
67
2333
0
500
1000
1500
2000
2500
Sea turtles Dolphins Birds
Visibly oiled
Not visibly oiled
The BP oil spill - Local effects 11

12. A Greenpeace activist puts up a banner as they block off a BP fuel station
The BP oil spill – Local effects 12

13. The BP oil spill – Local effects 13

14. Barack Obama and his daughter Sasha swim at Alligator Point in Florida
The BP oil spill – Local effects 14

15. Goodbye top 100
BP brand image
Rebuilding its reputation?
The BP oil spill 15

16. The BP oil spill – The BP brand fallout 16
INTERBRAND 2009 ranking – Best global brands

17. The BP oil spill – The BP brand fallout 17
BP share price nosediving after oil spill

18. The BP oil spill – The BP brand fallout 18

19. Fomer BP ads following launch of « Beyond Petroleum » branding campaign
The BP oil spill – The BP brand fallout 19

20. “There's no one who wants this over more than I do. I would like my life back”
The BP oil spill – The BP brand fallout 20
“BP will be
judged not on
the basis of an
accident that,
you know,
frankly was not
our accident”
Hayward to reporters, 30 May
Hayward blaming
Transocean, 6 May

21. « Plug the damn hole! »
The BP oil spill – The BP brand fallout 21
“I did not
appreciate what
I considered to
be a ridiculous
spectacle . […] It
is pretty clear
that the system
failed, and it
failed badly.”
Barack Obama off the record, 26 May
On BP and Transocean
executives, 14 May

22. « How do you trust BP to do the right thing in stopping the oil
spill and cleaning it up? »
9%
13%
20%
20%
28%
A great deal
Quite a bit
Only some trust
Very little trust
Not at all
The BP oil spill – The BP brand fallout 22
The Economist & YouGov survey

23. « How did you find BP’s response to the spill? »
39%
34%
6%
18%
3%
Very poor
Poor
Good
Very good
No Answer
The BP oil spill - The BP brand fallout 23
USA Today poll

24. A post-oil spill BP ad in the New York Times
The BP oil spill - The BP brand fallout 24

25. Key points to remember
The BP oil spill - Conclusion 25

26. Key points to remember
The BP oil spill - Conclusion 26
One of the worst man-made disasters ever.
Many attempts to stop the leak

27. Key points to remember
The BP oil spill - Conclusion 27
Wildlife and key economic sectors threatened
Still too soon to measure real impact of spill
One of the worst man-made disasters ever.
Many attempts to stop the leak

28. Key points to remember
The BP oil spill - Conclusion 28
Brand image damaged
Rebranding recommended but not vital
Wildlife and key economic sectors threatened
Still too soon to measure real impact of spill
One of the worst man-made disasters ever
Many attempts to stop the leak