BP Oil
It’s time to make a change
• Headquarters: London
• Third largest energy company and fourth largest
company in the world measured by revenues.
• Prod...
April 20, 2010
• BP has recently been under much scrutiny
due to the tragic oil spill caused by them
off the coast of the ...
Gulf of Mexico
• Not only did the spill reek havoc among
many species of marine life, but damaged
the Gulf Coasts economy ...
It’s time for a change…
• Due to the recent oil spill, BP is in much
need of damage control.
• SEO, and a Variety of Social Media
resources will benefit the public’s feelings
towards them.
• Google Tools will be ben...
Social Media
• It is crucial that BP builds a better
relationship not only will consumers but
all Americans as well.
Social Media Cont…
• By using facebook and similar resources
BP will be able to connect with their
consumers which will th...
SEO
• BP should use SEO to direct their
consumers not to their website but the sites
they have created, that inform the
co...
Google
• Adwords
• Allow them to measure consumer click’s
• Measure popularity of sites presented
• Understand where they ...
Budget
• Because Oil is crucial to make the world
run, there is no seasonal peak or reason to
increase SEO, Social Media, ...
We’re Sorry
• Recently a South Park episode has created a parody
about BP’s Tony Hayword
• I have attached the actual apol...
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Bp slide show

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Slide presenting BP Oils possible techniques to gain back their popularity.

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Bp slide show

  1. 1. BP Oil It’s time to make a change
  2. 2. • Headquarters: London • Third largest energy company and fourth largest company in the world measured by revenues. • Produces 3.8 million barrels of oil per day • Founded in 1909 • Chairman: Carl-Henric Svanberg
  3. 3. April 20, 2010 • BP has recently been under much scrutiny due to the tragic oil spill caused by them off the coast of the Gulf of Mexico. • The spill killed 11 workers, and caused all marine life to tragically suffer.
  4. 4. Gulf of Mexico • Not only did the spill reek havoc among many species of marine life, but damaged the Gulf Coasts economy as well. • Specifically the tourism and fishing industries.
  5. 5. It’s time for a change… • Due to the recent oil spill, BP is in much need of damage control.
  6. 6. • SEO, and a Variety of Social Media resources will benefit the public’s feelings towards them. • Google Tools will be beneficial as well.
  7. 7. Social Media • It is crucial that BP builds a better relationship not only will consumers but all Americans as well.
  8. 8. Social Media Cont… • By using facebook and similar resources BP will be able to connect with their consumers which will then allow them to understand what they need to do to get their image back. • Every company’s main goal is to understand the consumer.
  9. 9. SEO • BP should use SEO to direct their consumers not to their website but the sites they have created, that inform the consumers about what they are doing to improve the Gulf and what they are doing to help the economy.
  10. 10. Google • Adwords • Allow them to measure consumer click’s • Measure popularity of sites presented • Understand where they are going wrong
  11. 11. Budget • Because Oil is crucial to make the world run, there is no seasonal peak or reason to increase SEO, Social Media, or Google use at any particular time. • Bp is not in need of revenue they are purely in need of a better image to maintain their customers.
  12. 12. We’re Sorry • Recently a South Park episode has created a parody about BP’s Tony Hayword • I have attached the actual apology and the South Park versions • While the show’s goal was to poke fun at BP, if the company does not react poorly it could actually benefit their image, or at least create consumer awareness. • Hayward, South Park

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