1. ®
January 2015
Search Strategy and Process

2. 2®
Who is Preod?
• Founded in January 2003 by a former COO of PricewaterhouseCoopers, we
focus on executive searches in information technology, finance, general
management, human resources, operations and sales/marketing. Our work
has also included board searches for finance, audit committee members.
• A boutique firm with national coverage, we have completed many searches for
Fortune 500 as well as start-up companies, higher education and nonprofit
organizations.
• A proven and committed partner, clients are pleased with our reasonable fees
and consistent results -- more than 50% of Preod searches have resulted in
diverse executive placements.

3. 3®
Key Characteristics of Preod Approach
• Review strategy, history and other documents to deepen our feel for the opportunity.
• Develop a clear, concise and selling position description.
• Disciplined process with measurable progress milestones.
• Fulsome screening of candidates to minimize client time requirements.
• Specifically targeted organizations and individuals.
• Ensure positive experience for candidates – candor about opportunity and challenges,
timely communications, early compensation expectations match, candid interview
feedback.
• Validation of candidate outside of references provided by candidate.
• Work with the client as requested on interview techniques and process.
• Arrange for client interaction with candidate in social setting.
• Support client with compensation and employment agreement negotiations.
• Support the candidate and client with on-boarding of the new executive.
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4. 4®
We Have Served Major Organizations and Start-up Companies

5. 5®
Search Process
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Kick-Off 3 Weeks 3-4 Weeks 5-9 Weeks 9-12 Weeks 12-14 Weeks 11-16 Weeks
Candidate
Hired
Kick-off meeting
Review job
requirements,
opportunities and
challenges.
Schedule interviews
resulting from early
screens
Candidate interviews.
Encourage interview
team to provide robust,
timely feedback.
Second round
interviews
Finalist
candidate
interviews.
Social event
w/ candidate.
Confirm position
description, outline
search strategy,
review timeline.
Initial candidate
screens. Inform
client on early
marketplace data,
impact to search
strategy/ timeline.
Calibrate: Are we on
the right track?
Provide interview
feedback. Adjust
job description as
necessary.
Prep candidates for Round
2: Discuss client culture,
expectations.
Confirm candidate
motivation for
change.
Support offer and
provide counsel
on negotiations.
Prep candidate for
counteroffer.
Present offer.
Review and
market impact of
role, mission.
Regular contact
during transition.
Continue to
market impact of
role, mission.
Sign off other
candidates.
Recalibrate as
necessary, given
interview
feedback.
Client:
Preod:
Regular contact
during transition.
Assign point-
person for
successful on-
boarding.

6. 6®
Contact Information
Catherine McGuinness
President
Preod LLC
512 680 0662
cmcguinness@preod.com
www.preod.com
Recruiting expert with over 25 years in corporate recruiting and executive search.
Prior to Preod, Catherine spent ten years in executive recruiting at Dell Inc. placing hundreds of senior and
mid-level executives in general management, corporate functions and operations positions. Earlier in her
career, Catherine worked with Heidrick & Struggles where she was engaged on a range of searches and
worked directly for the CEO of this global search firm.
Actively engaged in the Austin business community, Catherine served as a trustee of the Austin area
Chapter of the Society for Information Management (SIM). Through SIM, Innotech and other conferences,
she has presented to technology and business leaders across various industries.
Catherine is also the author of Emperors’ Clothes, a best-selling satirical novel.
Catherine has a B.A. in English Literature from Fordham College. She has served as President of the
Fordham College Alumni Association.
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7. 6®
Contact Information
Catherine McGuinness
President
Preod LLC
512 680 0662
cmcguinness@preod.com
www.preod.com
Recruiting expert with over 25 years in corporate recruiting and executive search.
Prior to Preod, Catherine spent ten years in executive recruiting at Dell Inc. placing hundreds of senior and
mid-level executives in general management, corporate functions and operations positions. Earlier in her
career, Catherine worked with Heidrick & Struggles where she was engaged on a range of searches and
worked directly for the CEO of this global search firm.
Actively engaged in the Austin business community, Catherine served as a trustee of the Austin area
Chapter of the Society for Information Management (SIM). Through SIM, Innotech and other conferences,
she has presented to technology and business leaders across various industries.
Catherine is also the author of Emperors’ Clothes, a best-selling satirical novel.
Catherine has a B.A. in English Literature from Fordham College. She has served as President of the
Fordham College Alumni Association.
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