Using social

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Using social

  1. 1. USING SOCIAL Optimize your apps and services Jan Isakovič jan@isakovic.si
  2. 2. ABOUT JAN 1991 2400 kbps Community - mobile - innovation - social 100 Mbps 2013
  3. 3. BASIC CONCEPTS It’s simple..
  4. 4. SOCIAL GRAPH • Using relationship data to deliver extra value • Explicit or implicit
  5. 5. FAMILIAR GROUND Using social for marketing / sales Using social for core functionality Using social to sell more
  6. 6. SHOW METHE MONEY FUNNEL
  7. 7. THE PIONEER • What was the first company to successfully use the social graph to increase their sales? • Facebook? • Twitter?
  8. 8. THE PIONEER • What was the first company to successfully use the social graph to increase their sales? • Facebook? • Twitter?
  9. 9. AMAZON • Get customers • Keep customers • Grow customers Help decide Up-selling Simple sharing Social integration
  10. 10. FOURSQUARE • Get customers • Keep customers • Grow customers Social integration GamificationVenue suggestions Share check-insSponsored stories
  11. 11. QUORA -1 =
  12. 12. QUORA • Get • Keep • Grow Top writer awards Newsfeed Facebook integration Pay credits to ask Ask experts online
  13. 13. INSTAGRAM • Get • Keep • Grow Implants the need to take picture & share Just keep scrolling, scrolling, scrolling Social integration Share everywhere
  14. 14. INNOVATIVE SERVICES
  15. 15. PATH • 150 friends - why? • Doesn’t compete with Facebook orTwitter • Inventive monetization • Interesting partnerships - Nike+
  16. 16. PINTEREST • Infinite scroll • Great UI and UX • Women love it • Growing like mad
  17. 17. GENERALTIPS
  18. 18. USE IT OR LOSE IT • Doing social? Use Facebook and Twitter, try out new services • Make sure your share buttons work the way they should • Not developing for mobile first? Probably a mistake.
  19. 19. PLAY NICE WITHTHE BIG GUYS “The arrival of Facebook’s Open Graph has created a new breed of supercharged startups. [..] SocialCam added 20 million users in just two weeks after it joined the club.“ TheVerge
  20. 20. NEVER LAUNCH EMPTY • Amazon without books? Facebook without people? Reddit without links? • Build a starting data set and keep adding to it; disguise how small it is
  21. 21. TRICKINGTHE USERS • Nir Eyal,“The Desire Engine” • How to get the users to use our service more • Excellent intro to brain hacking • Only for the light side of the force X
  22. 22. TRENDS
  23. 23. TRENDS • Social everything: solitary activities turning into group ones • Social is changing real world:AirBnB, Prevoz.org, ZipCar • Social enterprise: almost 90% of Fortune 500,Yammer • Gamification: making boring stuff fun • Content snacking: average time in app = 1 minute
  24. 24. QUESTIONS?

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