5 day challenge day 1

THE 5 DAY
CHALLENGE
PROVEN STRATERGIES FOR
CREATING THE FOUNDATION TO A
SUCCESSFUL ONLINE BUSINESS
DAY 1: How To Target The Right Client
Caroline Balinska
from Online Marketing Princess
www.carolinebalinska.com

What Is This Challenge?
• Time and time again I get told that I am successful online because I
am “computer savvy” and “smart”…. And that the “average” business
owner doesn’t have this opportunity.
• I have spent years learning what works and what doesn’t and I want
to share what I have learnt with people who want to succeed.
• I want to show people that a great website can be had by anyone.
• I normally set up websites for businesses, but there are people like
you that want to be able to handle every aspect of their website. So
let me show you how to do it properly and do it the right way the first
time.
• I challenge you to setting up a website that really works and makes
you money! My strategies are proven to work for any type of
business.

Why Follow This
Challenge?
• After 15 years in business and 8 years in online business, there are
things I have learnt that work in all businesses.
• I currently have a business that turns over $180,000 a year that I
spend less that 2 hours per week on. I don’t even need to be in the
same country as this business. By following my systems, I will show
you how you can achieve this.
• Getting a website with a few pages is the easy bit. Turning it into a
business you can make money from is the bit most people don’t
understand.
• Get someone to build you a $500 website and don’t expect to make
any real money.
• I will teach you strategies that a $500 web developer doesn’t know.

Need More Reasons To
Follow This Challenge?
• Do you want people to like your business and want what
you are selling/offering? I am a lead generation and
reputation management expert. This is what I do!
• Do you want a website that doesn’t need you hovering
over it 24 hours a day? I create websites that can look
after your clients and leads while you sleep, whether with
emails, information or purchases.

What Will You Achieve At
The
End Of The 5 Days
• More Clients
• More Money
• I want to show you that by setting up a few systems in the
beginning you can save a lot of time in the future.
• You will create a great foundation for a successful website.
• These strategies can be implemented across any website you
do in the future.

What You Will Learn
Today
• Recognise who your primary customer is
• Recognise who your secondary customer is
• What your target audience is interested in
• How to use this information to get the attention of your
target audience

Why Is This Important?
• This is the number 1 thing you need to think about as it
drives everything from your logo to your shop to your
website to your advertising.
• Many people ignore this first step as they think it is not
very important. People think “BUILD IT AND THEY WILL
COME” Who? Who is it that you want visiting your
website?
• Without knowing who your ideal customer is you don’t
know how to target them!

Ok, So Let’s Work It Out
Who Your Ideal Customer
Is By Working Out:
Your Ideal Customer
Avatar
• Watch the rest of this video though and then try working
out your customer.
• Let me explain it all to you first……

What Is An Avatar?
It is the representation of the customers character.

What Are The Questions
We
Need To Ask?

Exercise
Your Primary Customer
Ideal Customer's Name: __________________________________________
Ideal Customer's Age: __________________________________________
Ideal Customer's Career: __________________________________________
Ideal Customer's Income: __________________________________________
Ideal Customer's Dreams: __________________________________________
3 Current Concerns: __________________________________________
3 Current Interests: ___________________________________________
Which 1 personality type best describes this customer? (1 line- First word is general, other words are examples of this personality)
Excitement: carefree, spirited, youthful
Sincerity: genuine, kind, family-oriented, thoughtful
Ruggedness: rough, tough, outdoors, athletic
Competence: successful, accomplished, influential, a leader
Sophistication: elegant, prestigious, pretentious
They love to spend their time: ________________________________________________________
They spend most of their time with: ________________________________________________________
Now, write out the above information into one paragraph:
____________________________________________________________
_______________________________________________________________________________________________
______________________________
_______________________________________________________________________________________________
______________________________

Exercise
Your Secondary Customer
Ideal Customer's Name: __________________________________________
Ideal Customer's Age: __________________________________________
Ideal Customer's Career: __________________________________________
Ideal Customer's Income: __________________________________________
Ideal Customer's Dreams: __________________________________________
3 Current Concerns: __________________________________________
3 Current Interests: ___________________________________________
Which 1 personality type best describes this customer? (1 line- First word is general, other words are examples of this personality)
Excitement: carefree, spirited, youthful
Sincerity: genuine, kind, family-oriented, thoughtful
Ruggedness: rough, tough, outdoors, athletic
Competence: successful, accomplished, influential, a leader
Sophistication: elegant, prestigious, pretentious
They love to spend their time: ________________________________________________________
They spend most of their time with: ________________________________________________________
____________________________________________________________
_______________________________________________________________________________________________
______________________________
_______________________________________________________________________________________________

Here Are 2 Examples…

EXAMPLE 1:
Forever Flawless
Who Are They?
This is a mobile bridal hair and makeup business that
offers a personalised service in your home.

Example 1: Forever
Flawless
Ideal Customer's Name: Jane
Ideal Customer's Age: 29
Ideal Customer's Career: Receptionist
Ideal Customer's Income: $60,000
Ideal Customer's Dreams: A beautiful wedding, Children and house and a yearly holiday
3 Current Concerns: Money, weight, looks
3 Current Interests: Shopping, magazines, fashion,
Which 1 personality type best describes this customer? Sincerity: genuine, kind, family-oriented, thoughtful
Where they love to spend their time: Shopping, restaurants, cafes
They spend most of their time with: With friends and fiancé
Jane is a 29year old receptionist who wants a wedding she will always remember and that she can be proud of. Jane
likes to shop, follow the latest trends and go out for dinner with friends while trying to stay in shape for the lead up to
her wedding. She is also worried about getting pimples in the lead up to her wedding. When she is not working she
spends most of her time with her friends and fiancé.

EXAMPLE 2:
Alter Ego
Who Are They?
This is a events company that organise unusual
events for male & females. The first event is a 2 week
trip to the world crossfit games in LA. Allowing people
to also exercise is the gyms that you need
memberships for.

Ideal Customer
Example 2: Alter Ego
Ideal Customer's Name: Sarah
Ideal Customer's Age: 35
Ideal Customer's Career: HR executive
Ideal Customer's Income: $90,000
Ideal Customer's Dreams: Staying fit, nice holidays, buying a house
3 Current Concerns: Fitness, weight, work
3 Current Interests: Keeping fit, drinks with friends, weekend activities.
Which 1 personality type best describes this customer? Ruggedness: rough, tough, outdoors, athletic
Where they love to spend their time: Gym, outdoors, weekend markets
They spend most of their time with: With friends
Sarah is a 35 year old executive who earns a comfortable living, She looks forward to going to the gym most days of
the week and having drinks with friends on weekends. She also likes to make sure she has at least 1 active day each
weekend, either bike riding or going to a weekend market. Sarah does her best not too worry about her work problems
and by keeping fit she try's to keep her weight in check.

What To Make Of This
Information
• Get a sense of who your customer is.
• What they are likely to like, what could catch their eye in
what you write and say.
• Use images & words they can relate to.
• Don’t waste money on the wrong message.

How You Can Use This
Information…

Use This For An Ad
Key points taken from avatar exercise:
Forever Flawless:
wedding, money issues, pimples, looks, fashion, sincere
Ad Text:
Look flawless on your most important day.
Wow your groom as you walk down the aisle…
And that pimple…. Don’t worry, we have got your covered.

Use This For An Ad
Key points taken from avatar exercise:
Alter Ego Event:
work issues, keeping fit, weight, outdoor activities, drinks with
friends, rugged.
Ad Text:
Sick of the daily grind? Want some excitement?
Want to get fit with the big guns and squeeze in some
cheeky drinks with new friends?

Turn This Website
Content
Alter Ego Event:
work issues, keeping fit, weight, outdoor activities,
drinks with friends
Blogs to write:
• How to keep fit
• Outdoor activities in winter
• What makes a good place for Friday night drinks when
your over 30?

Choosing A Website Style
The difference between the Forever Flawless website
and Alter Ego Event website would be that the
Forever Flawless one can be “girly”, “sweet” and on
trend.
The Alter Ego site can be more savvy and more “this is
me”. The client is “tougher” and certain of who she is.

Your Go To Guide
Now that you know your client you can cater to them.
How many people do you know in business that do
this? I guarantee all the big companies pay a lot of
money to get this right. You are already a leap of your
competition just by completing day one of this
challenge.
• Use this exercise as your go to guide for everything you
do, both online and offline.
• This will help with colours to use, style, website design,
business cards, advertising and much more.

What’s Next?
• Day 1 down. Only 4 more days to creating a strong
foundation to your success.
• This program is part of my group coaching program - pre
session work.
• My group coaching covers everything you need to a
successful online business that is more than just a
website.
• Create the online brand you know you deserve!

OnlineMarketingPrincess.com
caroline@onlinemarketingprincess.com

5 day challenge day 1

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