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11
Taoti Creative
Usability Test
Report

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To create an awesome product
for your users
Project
Purpose

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Crazy Egg Report
January 5th, 2022 – January 21st, 2022
Mouse-tracking visual representation of users clicks

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Homepage
• All the interest is concentrated on the first
30% section of the website.
• The interest drops down after the second
row of cards and after the third card on
the responsive version.
• User use the “Find a Park” banner option
as the most clicked section in all the
homepage.
• The cards section have a minimum
interaction as we can see how the interest
drops down and it is visible in the
heatmaps on the blue/cold zone.
• “Work for us” and “National Parks News”
are the most clicked cards on the
homepage.
• “Plan you visit” button has a considerable
number of clicks, considering it’s location.

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Dead Clicks
• There is a high level of dead clicks on the
Header, since users tend to click on the
banner to access to the information, but as
this is not clickable it’s a dead click.

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Clicks
• The states map is an important point of
interaction that users visit from the
homepage.
• Users interact more with the interactive
maps and the search by state drop down
that with the cards on the homepage.

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Recommendations
• Migrate the interactive map to the
homepage.
• On the Homepage: Elaborate a
component for “National Parks News”
(image 1) that have a differentiate section
and design a single banner for “Work for
us” (image 2).
• Re-think the “Plan your visit” button and
merge it with the “Find a park” banner by
creating a “booking” experience, where
users can filter the parks according to their
duration, type of users, dates, activities,
etc.
Image 1
Image 2

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Recommendations
• Merge the “Plan your visit” button and the
“Find a park” banner by creating a “booking”
experience, where users can filter the parks
according to:
o Duration
o Type of users
o Dates
o Activities
o Location
• Add top lists of parks to the homepage
periodically:
o Top 5 of the best hiking trails
o Top 5 of the best stargazing spots
o Know 5 Parks in Native American
Territory

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Key questions
we aimed to
answer with
usability testing

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10
Findings & recommendations

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11
1. The Events Listing Page is Difficult to Use
2. Tool
3. Homepage:
4. IA
Research
Findings

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Finding #1
Users dislike the current homepage header

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Finding #1
Users want more description
on the page

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14
It takes too many clicks to get to the
Deal Room from the homepage.
Finding #1

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Finding #1
Users want a way to filter by
theme

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Finding #1
Analytics showed an interest in the
about page which isn’t accessible from
the home page.

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Finding #1
Users were confused by
button and title link.

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Recommendation #1
Add more buttons to the header

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Recommendation #1
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Recommendation #1
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Recommendation #1
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Recommendation #1
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23
Next Steps
Small Lift
• Make sure on past events register
links become learn more or disappear.
Medium lift
Move the contact us
section higher up on
the page
Heavy Lift
Add an interactive
map to the homepage

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24
Recap

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25
1. Finding 1
Recap of
Findings

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1. Recommendation 1
Recap of
Recommendation
s

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27
Thank You!