This usability report summarizes findings from testing a national parks website homepage. It was found that users had difficulty navigating from the homepage to plan visits and that interest dropped off below the first section. Recommendations include merging the "Find a Park" and "Plan Your Visit" sections into a unified trip planning tool, adding more prominent buttons and descriptions, and incorporating an interactive map on the homepage. The report recaps key findings and recommendations to improve the homepage user experience.
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From a workshop Geoff Harrison and I conducted at Convey UX 2018.
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How do you know if your target audience is having a good or bad experience? How do you gather their input and engage audiences effectively? Learn to put yourself in your users’ shoes in order to better understand their motivations, so that you can create welcoming experiences and make something that is useful, easy to use, and enjoyable. Exhibit designers and developers, curators, content developers, museum technologists, and marketers can all benefit from this workshop on Community Engagement through User Experience. You don’t need to be an expert to attend—we’ll cover the fundamentals of user experience, why it matters, and ways to convince others in your organization to invest. We’ll detail a typical UX journey and common methodologies that are useful for museum professionals, emphasizing ways to engage new and existing communities along the way.
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You'll learn:
How to develop a quantitative framework for measuring UX ROI
How to use UX ROI as a strategic alignment tool with CX and other internal customer teams
Best practices and lessons learned
Building Efficient and Informative Research Programs for Product Design TeamsTom Satwicz
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Filmzu is an Ad Tech marketplace that pairs your brand with handpicked filmmakers to create great video content for your business.
Not having a video on your site is only hurting your business, and Filmzu gives a secure place to connect with producers for your next explainer, commercial, event, or any other type of video.
Visit www.filmzu.com to learn more
Building Efficient and Informative Research Programs for Product Design TeamsTom Satwicz
From a workshop Geoff Harrison and I conducted at Convey UX 2018.
Conducting research in the course of product development has become more of a norm these days, but user experience professionals still struggle to determine what types of research are most valuable and how much research needs to be done as during the product creation process. As partners at Blink, Geoff Harrison and Tom Satwicz have decades of experience developing research programs and leading product creation teams across a wide range of industries. Geoff comes a design background and Tom comes from a social science background, but they find common ground in the evidence-based product design approach! In this workshop they’ll show you how to develop foundational, conceptual and evaluative research programs during the product creation process and give you activities along the way to practice these techniques.
Broad point of view on User/Consumer Experience as a differentiator across product/services.
Thx to VentureHive ( http://venturehive.co/) for the speaking engagement today. Here is the deck I presented on thinking of UX in terms of influencing better ways to own consumers habits.
The document outlines an agenda for an introduction to user experience workshop. It includes an icebreaker where attendees introduce themselves, an overview of user experience design, definitions of UX design, the roles and responsibilities of a UX designer, and how to integrate UX practices into one's work. It also describes BrainStation's UX design course curriculum.
How do you know if your target audience is having a good or bad experience? How do you gather their input and engage audiences effectively? Learn to put yourself in your users’ shoes in order to better understand their motivations, so that you can create welcoming experiences and make something that is useful, easy to use, and enjoyable. Exhibit designers and developers, curators, content developers, museum technologists, and marketers can all benefit from this workshop on Community Engagement through User Experience. You don’t need to be an expert to attend—we’ll cover the fundamentals of user experience, why it matters, and ways to convince others in your organization to invest. We’ll detail a typical UX journey and common methodologies that are useful for museum professionals, emphasizing ways to engage new and existing communities along the way.
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How to use UX ROI as a strategic alignment tool with CX and other internal customer teams
Best practices and lessons learned
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Delivering a compelling and accessible user experience is pivotal to developing a successful product. User research is an effective way to both generate insights and validate design choices. In this workshop, learn how project managers can utilize some of the best practices from user research to understand the people who will use their products, refine product designs, and deliver the best experience possible.
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Visit www.filmzu.com to learn more
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2) When searching for a specific park, users lost the opportunity to search when having to scroll to find parks alphabetically.
3) Users missed or skipped the "Basic Information" section and had difficulty finding things like opening hours and fees.
4) Users wanted more activities displayed than the 6 shown and images to make the page more engaging. They expected consistency with the website.
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The document summarizes the findings of usability testing conducted on the website Find a Park. It provides an overview of the testing methodology and purpose. Key findings are presented from tasks analyzing how users search for parks, find specific parks, and access basic park information. Several tasks were unsuccessful or faced errors, highlighting issues with the search, filtering and map tools. Recommendations are provided to improve intuitiveness, consolidate information and increase functionality of the tools.
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This document discusses the opportunities and challenges of digital business transformation. It outlines 3 fundamentals: the opportunity which is delivering superior customer experiences; the challenges such as vague ownership of customer experience and complexity; and the solutions such as articulating a vision, assessing gaps, and establishing a unified process. It emphasizes building a "wise crowd" through collaboration and establishing an internal and external talent network to support transformation.
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2) When searching for a specific park, users lost the opportunity to search when having to scroll to find parks alphabetically.
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4) Users wanted more activities displayed than the 6 shown and images to make the page more engaging. They expected consistency with the website.
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The document summarizes the findings of usability testing conducted on the website Find a Park. It provides an overview of the testing methodology and purpose. Key findings are presented from tasks analyzing how users search for parks, find specific parks, and access basic park information. Several tasks were unsuccessful or faced errors, highlighting issues with the search, filtering and map tools. Recommendations are provided to improve intuitiveness, consolidate information and increase functionality of the tools.
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Homepage
• All the interest is concentrated on the first
30% section of the website.
• The interest drops down after the second
row of cards and after the third card on
the responsive version.
• User use the “Find a Park” banner option
as the most clicked section in all the
homepage.
• The cards section have a minimum
interaction as we can see how the interest
drops down and it is visible in the
heatmaps on the blue/cold zone.
• “Work for us” and “National Parks News”
are the most clicked cards on the
homepage.
• “Plan you visit” button has a considerable
number of clicks, considering it’s location.
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Recommendations
• Migrate the interactive map to the
homepage.
• On the Homepage: Elaborate a
component for “National Parks News”
(image 1) that have a differentiate section
and design a single banner for “Work for
us” (image 2).
• Re-think the “Plan your visit” button and
merge it with the “Find a park” banner by
creating a “booking” experience, where
users can filter the parks according to their
duration, type of users, dates, activities,
etc.
Image 1
Image 2
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Recommendations
• Merge the “Plan your visit” button and the
“Find a park” banner by creating a “booking”
experience, where users can filter the parks
according to:
o Duration
o Type of users
o Dates
o Activities
o Location
• Add top lists of parks to the homepage
periodically:
o Top 5 of the best hiking trails
o Top 5 of the best stargazing spots
o Know 5 Parks in Native American
Territory
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Key questions
we aimed to
answer with
usability testing
In the last Meeting the UX Team Present a Script for this user testing, we recruit the users, make the test and now…..
As a continue road map identifying theses findings, we have developed a process that has the following outline:
1. Overview
2. Usability Test Purpose
3. Task Analysis Findings
4. Next User Testing
Not to make the Introduction any longer, Let’s start with the Overview of the project..
Each user was measured based on success or failure of their ability to complete the task correctly. To prioritize recommendations, a method of problem severity classification was used in the analysis of the data collected during evaluation activities.
Error Classification
High Impact - Unresolved tasks or errors that produce an incorrect outcome (critical errors).
Low Impact – partial success or minor problems that do not significantly affect the task completion (non-critical errors).
Difficulty Classification
High Difficulty – Requires complex design and development rework. Examples of this would be new complete templates, site wide architectural changes, or backend changes. 15+ hours.
Low Difficulty – Requires very little design and development changes. Examples of this would include things like color changes, superficial interaction tweaks, and typography changes. > 5 hours.
Error Classification
High Impact - Unresolved tasks or errors that produce an incorrect outcome (critical errors).
Low Impact – partial success or minor problems that do not significantly affect the task completion (non-critical errors).
Difficulty Classification
High Difficulty – Requires complex design and development rework. Examples of this would be new complete templates, site wide architectural changes, or backend changes. 15+ hours.
Low Difficulty – Requires very little design and development changes. Examples of this would include things like color changes, superficial interaction tweaks, and typography changes. > 5 hours.
Error Classification
High Impact - Unresolved tasks or errors that produce an incorrect outcome (critical errors).
Low Impact – partial success or minor problems that do not significantly affect the task completion (non-critical errors).
Difficulty Classification
High Difficulty – Requires complex design and development rework. Examples of this would be new complete templates, site wide architectural changes, or backend changes. 15+ hours.
Low Difficulty – Requires very little design and development changes. Examples of this would include things like color changes, superficial interaction tweaks, and typography changes. > 5 hours.
The average success rates show us how this feature is in the high impact sector, this corresponds to the importance of the tool and to being the first search of the users when they arrived at the homepage.
The study show us how a big % of users start with the same question: “Where can I find a park?”
To know how users answer this question we create these task….
The average success rates show us how this feature is in the high impact sector, this corresponds to the importance of the tool and to being the first search of the users when they arrived at the homepage.
The study show us how a big % of users start with the same question: “Where can I find a park?”
To know how users answer this question we create these task….
In the last Meeting the UX Team Present a Script for this user testing, we recruit the users, make the test and now…..
As a continue road map identifying theses findings, we have developed a process that has the following outline:
1. Overview
2. Usability Test Purpose
3. Task Analysis Findings
4. Next User Testing
Not to make the Introduction any longer, Let’s start with the Overview of the project..
Each user was measured based on success or failure of their ability to complete the task correctly. To prioritize recommendations, a method of problem severity classification was used in the analysis of the data collected during evaluation activities.
In the last Meeting the UX Team Present a Script for this user testing, we recruit the users, make the test and now…..
As a continue road map identifying theses findings, we have developed a process that has the following outline:
1. Overview
2. Usability Test Purpose
3. Task Analysis Findings
4. Next User Testing
Not to make the Introduction any longer, Let’s start with the Overview of the project..
Each user was measured based on success or failure of their ability to complete the task correctly. To prioritize recommendations, a method of problem severity classification was used in the analysis of the data collected during evaluation activities.
Each user was measured based on success or failure of their ability to complete the task correctly. To prioritize recommendations, a method of problem severity classification was used in the analysis of the data collected during evaluation activities.
Each user was measured based on success or failure of their ability to complete the task correctly. To prioritize recommendations, a method of problem severity classification was used in the analysis of the data collected during evaluation activities.
In the last Meeting the UX Team Present a Script for this user testing, we recruit the users, make the test and now…..
As a continue road map identifying theses findings, we have developed a process that has the following outline:
1. Overview
2. Usability Test Purpose
3. Task Analysis Findings
4. Next User Testing
Not to make the Introduction any longer, Let’s start with the Overview of the project..
In the last Meeting the UX Team Present a Script for this user testing, we recruit the users, make the test and now…..
As a continue road map identifying theses findings, we have developed a process that has the following outline:
1. Overview
2. Usability Test Purpose
3. Task Analysis Findings
4. Next User Testing
Not to make the Introduction any longer, Let’s start with the Overview of the project..