Stem toy category creation

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This document outlines the work done in 2018 to create and develop STEM toy categories on the Newegg platform, including separating STEM toys into their own taxonomy, building category and subcategory stores, creating a maker hub page to educate consumers, assisting with sponsorship of a Maker Faire event, developing educational content emails about STEM toys at different levels, and generating over 2,000 viewers for a STEM toy segment in a Newegg live stream.

Business

TAXONOMY CREATION
 Separated STEM toys from Learning & Educational subcategory
 Built taxonomy from scratch with appropriate property values
 Led project for complete STEM toys SKU migration on Newegg platform

STORE CREATIONS
Subcategory store
Category store

MAKER HUB
 Landing page to educate
consumers about maker
industry
 Collaborated with many
different departments to create
a centralized “hub” for all
things maker
 Managed content around
drones and STEM toys

BLOG CONTENT
Read Blog Here Read Blog Here Read Blog Here

MAKER FAIRE
 Assisted with organization of
Newegg’s first sponsorship at
Maker Faire San Diego
 Estimated attendance of 100k+
people

NUTURING CONTENT E-MAILS
 Non-promotional e-mail
focused on education
consumers about different
levels of STEM/maker hobby
 Worked with marketing
department to create
varying tiers of interest
 Sourced brands and
products to showcase in
e-mail

LIVE STREAM
 NeweggNOW live streams on newegg.com, YouTube, and Facebook
 Operates similar to a talk show/QVC show
 STEM toy segment generated over 2K viewers

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Stem toy category creation

1. STEM TOY CATEGORY CREATION Newegg 2018

2. TAXONOMY CREATION  Separated STEM toys from Learning & Educational subcategory  Built taxonomy from scratch with appropriate property values  Led project for complete STEM toys SKU migration on Newegg platform

3. STORE CREATIONS Subcategory store Category store

4. MAKER HUB  Landing page to educate consumers about maker industry  Collaborated with many different departments to create a centralized “hub” for all things maker  Managed content around drones and STEM toys

5. BLOG CONTENT Read Blog Here Read Blog Here Read Blog Here

6. MAKER FAIRE  Assisted with organization of Newegg’s first sponsorship at Maker Faire San Diego  Estimated attendance of 100k+ people

7. NUTURING CONTENT E-MAILS  Non-promotional e-mail focused on education consumers about different levels of STEM/maker hobby  Worked with marketing department to create varying tiers of interest  Sourced brands and products to showcase in e-mail

8. LIVE STREAM  NeweggNOW live streams on newegg.com, YouTube, and Facebook  Operates similar to a talk show/QVC show  STEM toy segment generated over 2K viewers

Stem toy category creation

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