This document outlines the work done in 2018 to create and develop STEM toy categories on the Newegg platform, including separating STEM toys into their own taxonomy, building category and subcategory stores, creating a maker hub page to educate consumers, assisting with sponsorship of a Maker Faire event, developing educational content emails about STEM toys at different levels, and generating over 2,000 viewers for a STEM toy segment in a Newegg live stream.