The document outlines a marketing plan for the launch of the DJI Mavic 2 Pro and Mavic 2 Zoom drones on August 23, 2018. The plan includes enhancing product pages, creating landing pages for browsers and mobile, using dynamic banners, on-site merchandising in seller, category and subcategory stores, brand and promo placements, an unboxing video from Wegg, promotion on the Wegg Insider blog, and social media and affiliate marketing campaigns.