1. Cassie Jacoby
1005 Lancelot Drive Lake Wales, FL 33853 cassiejacoby@gmail.com 863-206-6759
Public & Media Relations, Marketing & Communications
 Award-winning media relations professional with proven ability to write, edit and create content; research, plan &
implement integrated strategies.
 Manage communications initiatives as spokesperson for special events.
 Talent for creating & building positive relationships to foster teamwork with abilities to develop, execute & manage
complex workloads.
 Public speaker with strong media background emphasizing community & government relationships.
Professional Skills
 Media Relations Development
 Professional & Creative Writer
 Marketing Strategies & Campaigns
 Social Media Planning/Execution
 Public Speaking & Speech-writing
 TV Producer/Writer/Host/Editor/Videographer
 News Reporter/Photographer
 Analytical Research & Tracking
 Content Development (Online & Print)
 FAM/Trade Show Representative
Professional Experience
Sun Coast Media Group, 190 S Florida Ave, Bartow, FL 33830 (863-533-4183) 8/2012-present.
Reporter/photographer/editor/proofreader for weekly publications.
Bok Tower Gardens, 1151 Tower Blvd., Lake Wales, FL (863-676-1408) 11/2006-7/2012.
Director of Communications: develop, manage & execute integrated marketing & communications initiatives; plan &
oversee $500,000 budget; supervise team of 10 (2 staff, 2 consultants & 6 volunteers); manage brand, public & media
relations, e-marketing, social media, advertising, online sales, trade show marketing, board, government & community
relations.
Selected Accomplishments:
 Created & launched integrated marketing campaigns resulting in 16.2% revenue increase in 2012 first quarter.
 Design & implement creative PR campaigns for special events resulting in $20,000 online ticket sales for Sunset &
Symphony; named Boktoberfest Plant Sale & increased attendance from 5,500 to 8,200.
 Key contributor in creation of FPRA Carillon Classic 5K.
 Main point of contact for all media inquiries for local, national & international media.
 Editor & author of 28 page tri-annual newsletter, annual reports (online), program guides, brochures, weekly news
releases, monthly visitor guides & social media including e-newsletters, Facebook, Twitter, YouTube, blogs, etc.
 Key contributor in creation of new website & micro sites.
 Managed creation of new branding, "Voted Florida’s Best Garden" & "Family Fun for Everyone!"
 Received national nomination for statewide Advertising Federation Silver ADDY, 2 local Silver & 3 local Gold
ADDYs; WEDU Be More Award nominee.
Cassie Jacoby Media Services, Inc., 1005 Lancelot Dr., Lake Wales, FL, 863-206-6759: 1999-present.
Writer, photographer, social media, public relations & marketing consultant for key clients including:

2.  Polk State College marketing, public relations, media coordinator, blogger, photographer, social media
 2016 Polk State Lake Wales Arts Center Jewel of the Ridge Jazz Festival writer, photographer, social media,
public relations & marketing consultant (3 years);
 2016 Lake Wales Arts Council Arts Festival Communications Chair: increased social media reach 3,175%
(Facebook people reached) & attendance from 3,000 to 5,000 (5 years);
 2016 UF College of Design, Construction & Planning Public Symposium: Modern Architecture as Place Making in
Florida: produced video on Mid-Century Modern Architect Gene Leedy;
 2016 Lifetime Leedy Tours Main Street Winter Haven: coordinate & promote Gene Leedy architecture tours.
 Blog writer/photographer: “The Adventures of Maggie Mae: The Golden Retriever with a Nose for the News”
Indian River Research & Education Center, 2199 South Rock Rd., Ft. Pierce, FL 34945 (772-468-3922) 3/2001-10/2004.
TV producer/PR/media coordinator/grant writer awarded $8,000 Florida FIRST grant to produce half-hour documentary
(ACE award winner) & bi-lingual video training series; EDIS document editor coordinated distance learning video
conferencing classes, wrote news releases, newsletters & promotional materials.
Ft. Lauderdale Research & Education Center, Davie, FL: 1995-1999.
TV producer/PR/media coordinator/grant writer awarded $99,598 FACEE grant to produce children’s gardening
environmental education video series; produced weekly gardening TV series; produced half-hour PBS documentary on
Formosan termites; produced video news release series for FDEP & Sea Grant on Florida Bay water quality.
Palm Beach Cooperative Extension Service, West Palm Beach, FL: 1992-1995.
PR/media coordinator/TV producer for weekly TV series promoting CES; won ACE awards for “Recipe for Success” public
service announcements & Florida Bay Research Radio Network with singer Jimmy Buffett.
WEDU-TV/3 (PBS), Tampa, FL: 1987-1991.
PR/media coordinator/TV producer for hour-long documentary, Sunrise at Bone Valley, distributed nationally & featured
in Polk County History Center Bone Valley display; produced/hosted pledge fund drives & auctions; produced promos
with celebrities including Jane Goodall; managed $200,000 advertising & PR budget; wrote & edited 32-page Dial
Magazine; attended national PBS conferences.
Additional Awards, PR Campaigns & Publications
 National Association of TV Program Executives (NATPE) Iris (The New Orleans Woman) & Associated Press Best
Reporting Award (Battered Wives/Shattered Lives) WVUE-TV/8 (ABC)
 California Associated Press Best Spot News (Coalinga Earthquake)
 Best Female Voice, Sacramento Bee Newspaper
 California Association of Homes for Aging 50-page Public Relations Manual
 California Grocers Association: Calling All Carts & The Crate Escape (shopping cart & milk crate recovery campaigns)
Education
UNIVERSITY OF FLORIDA – Gainesville, FL
Bachelor of Science Major: Journalism & Broadcasting l Minor: English
FLORIDA ATLANTIC UNIVERSITY – Boca Raton, FL
Master of Arts Communication & Multimedia Studies (graduate assistant at Riverwoods Field Laboratory; M.A. pending
degree completion)

3. Professional Development
Leadership Winter Haven, VISIT Florida Governor’s Conferences on Marketing (2006-2011), American Public Gardens
Association Annual Conferences (2007-2011), Florida Attractions Association Annual Conferences, (2006-2011), Florida
Tourism Day & Polk County Day (2011-2012), FPRA Media Hot Topics, U.K. & Brazil Marketing Roundtable, Crisis
Communications Training.
License & Certifications
 FCC General (1st Class) Radiotelephone Operator
 Southeast Tourism Society Tourism Marketing Professional (TMP) Certification (3 year Marketing College)
Professional Affiliations & Community Involvement
 Florida Public Relations Association Board of Directors past Community Involvement Chair
 Lake Wales Arts Festival Communications Chair
 Junior League of Winter Haven
 Daughters of the American Revolution American History Chair
 Frostproof Rotary: “Frostproof’s Got Talent” Judge
 Theatre Winter Haven Women’s Guild
References Upon Request