Saswat's final presentation

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Saswat's final presentation

  1. 1. A STUDY OF THE MARKET<br />POSITIONING,SALE AND DISTRIBUTIUON METHODS OF THE FINANCIAL DAILIES IN KOLKATA : <br />WITH A VIEW TO ANALYZING THE COMPETITIVE ADVANTAGE OF “THE BUSINESS LINE “ OF THE HINDU GROUP.<br /> PRESENTED BY:<br />SASWAT RANJAN PATI<br />
  2. 2. MARKET SHARE OF BUSINESS NEWSPAPER IN KOLKATA REGION<br />
  3. 3. WHAT ARE YOUR CRITERIA OF CHOOSING BUSINESS NEWSPAPER?<br />
  4. 4. WHAT ARE THE ASPECTS VITAL TO AN IDEAL BUSINESS NEWSPAPER?<br />Rank Outlook<br /> I Guidelines for investors<br /> II Career information<br /> III Better balance of business new & political news<br /> IV Renowned writers<br /> V More sections on subject of interest<br /> VI International business news<br />
  5. 5. HOW DO YOU RATE THE SERVICE OF YOUR NEWSPAPER?<br />Outlook Rank  I II III IV V<br />THE ECONOMIC TIMES --175212 --<br />THE BUSINESS LINE --972--<br />BUSINESS STANDARD --15162--<br />FINANCIAL EXPRESS --95----<br />THE MINT --23----<br />
  6. 6. SUGGESTION<br />SAP, VCM<br />SAP, CRM-DMS<br />
  7. 7. STRATEGIC PLANNING<br />PRODUCT<br />PRICE<br />DISTRIBUTION CHANNEL<br />DELIVERY TIME<br />HANDLE PROCESS OF CUSTOMER COMPLAINTS<br />

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