This document summarizes a presentation about cloud rendering with Maxwell Render. The presentation discusses the major challenges of rendering, how rendering in the cloud can help address these challenges, and demonstrates Maxwell Render in the cloud. The presentation agenda includes an overview of the architectural visualization industry, common rendering issues like time constraints and unpredictable costs, the benefits of cloud rendering like on-demand capacity and cost efficiency, and when cloud rendering is best used. It also addresses common concerns about cloud rendering related to security and complexity.

1. Cloud Rendering with
Maxwell Render
Host: Garron Clarke
Speaker: Philip Healy

2. Speaker
Co-founder and Chief Technology
Officer of Rendicity.
Dr. Philip Healy
Contact: philip.healy@rendicity.com

3. # Let the others know you are here!
Use the hashtag:
#Rendicity

4. Agenda
Major Rendering Challenges
Rendering in the Cloud
Maxwell Render
Live Demo
Q&A Session
Industry Overview1
2
3
4
5
6

5. Industry Overview

6. Architectural
Visualisation
11%
54%
28%
5%
2%
0%
10%
20%
30%
40%
50%
60%
Very.strong Strong No.growth Diminishing Recession
Source:(CGArchitects,(2015
Industry)Growth
How(would(you(rate(the(current(growth(of(the(architectural(visualisation(
industry(as(it(pertains(to(you(or(your(company?

7. Projects
Frequency
Source: CGArchitects, 2009
52%
23%
18%
7%
64%
21%
10%
5%
0%
10%
20%
30%
40%
50%
60%
70%
Daily Several4times4a4week Several4times4a4month Several4times4a4year
How$often$are$people$working$with$visualisation?
2006 2009

8. Professional
Experience
Source: CGArchitects, 2015
39%
36%
21%
4%
Experience
Visualisation*experience*received*in*school*before*entering*the*industry?*
None Very(little( Enough(to(start A(great(deal

9. Workflow
Modelling CompositingRendering
Asset Management
Collaboration and Task Management
Architectural Rendering
Source: AWS re:Invent 2015

10. 69%
49%
21%
24%
18%
19%
15%
8%
72%
48%
25%
21%
24%
20%
18%
7%
Modelling
Rendering
Animation
Voice;Over
Post;Production
Musical;Scoring
Video;Editing
Other
Which%deliverables%do%you%outsource?
2006 2009
Outsourced
Rendering
Source: CGArchitects, 2009

11. BUT IT IS NOT EASY TO GO FROM THIS Kana PL

12. Mirce Mladenov

13. Types of
Projects
Source: CGArchitects, 2015
85%
84%
50%
36%
36%
34%
34%
31%
29%
Residential
Commercial
Retail
Institutional/Infrastructure
Civil/Landscaping/Urban/City
Resorts
Industrial/Manufacturing
Design<Competitions
Healthcare
What%type%of%projects%do%you%or%your%company%
visualise?

14. Types of
Architectural
Visualization
Source: CGArchitects, 2015
85%
11%
4%
What%type%of%architectural%visualisations%are%you%
asked%to%produce%most%often?%%
Photorealistic1
Renderings
Non7photorealistic1
Renderings
Massing1or1Design1
Study1

15. Major Rendering Challenges

16. Common
Issues
1 Time constraints
2 Machine Availability
3 High Failure Rate
4 Unpredictable Price

17. Time
Constraints
Source: CGArchitects, 2015
27%
15% 15%
13% 13%
7% 6% 6%
0%
5%
10%
15%
20%
25%
30%
Source:(CGArchitects,(2015
Project(Planning
What(percentage(of(your(time(is(spent(on(each(stage(of(the(
production(pipeline(when(creating(an(architectural(image?

18. Unpredictable
Price
Source: CGArchitects, 2015
PRICE ($US) USA EUROPE
<$500 10% 25%
$500-$1,000 15% 31%
$1,001-$2,000 38% 21%
$2,001-$3,000 10% 10%
$3,001-$4,000 13% 7%
$4,001-$5,000 5% 3%
$5,001-$6,000 3% 3%
$6,001-$7,000 3% -
$7,001-$8,000 3% -
$8,001-$9,000 - -
$9,001-$10,000 3% -
>$10,000 - -

19. SME STUDIO LARGE STUDIO
On-premises Hardware No or very little investment A significant investment
Licenses Limited Unlimited
Project Structure Project based from other
studios
Internal customers/Projects
Budget Constraints Time and Resources Time and Resources
Compute Needs Large Scale Very Large Scale
Infrastructure Efficiencies None or Very Little On-premises infrastructure
optimised for rendering
workloads
Cloud Opportunity All-in mostly Hybrid mostly
Security Mandated by customers Required due to high value
assets
SME vs. Large
Studios
Source: AWS re:Invent 2015

20. Rendering in the Cloud

21. Benefits
1
2
3
On-demand
Cost-efficiency
High Speed
4 Extra capacity for overflow (“surge”) workloads
5 Near-infinite access to state-of-the-art
6 Free up Human and IT resources

22. When to use it
$15.4bn
1
2
3
When you want to iterate quickly
When you are late
When you’ve maxed out your infrastructure

23. Common Concerns

24. “I don’t trust the Cloud”
4 out of 10 companies (39%) using the Cloud
reported the risk of a security breach as the
main limiting factor in the use of cloud
computing services.
“
Source: Eurostat, 2014

25. “It seems very complex”
42% of companies not using the Cloud
reported insufficient knowledge of cloud
computing as the main factor that prevented
them from using it.
“
Source: Eurostat, 2014

26. Maxwell Render

27. Rudolf Herczog

29. Kenny Syverson

30. Simon Edwards

31. Simon Edwards

32. Product Demonstration

33. Exclusive

34. Questions

35. Download the slides or watch the
webinar again at:
www.rendicity.com/webinar
Webinar

36. Connect
with us!
@RendicityRendering
@Rendicity
Rendicity

37. THANK YOU
General Inquiries | info@rendicity.com
www.rendicity.com