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Pitch Deck Teardown: Lumigo's $29 million Series A deck
- 2. 1-click observability for Cloud Native applications THE PROBLEM Cloud Native is at an inflection point Complexity is growing THE MARKET THE SOLUTION IN A NUTSHELL Existing monitoring solutions are not suitable
- 3. 3 NICE TO MEET YOU BSc cum laude in Computer Sciences (during high school) EREZ BERKNER CEO & Co-founder 2018 founded Lumigo (Tel Aviv) Developer at an IDF elite tech unit Linux Kernel Developer Director of cloud security products Check Point Squad leader at IDF intelligence unit BSc cum laude in Computer Sciences Linux Kernel Developer Founded Check Point NextGen research group AVIAD MOR CTO & Co-founder 1998 2005 2015
- 4. FaaS (Functions) FaaS (Functions) MaaS (Messaging) PIaaS (Payments Infrastructure) 4 Cloud Native Evolution from FaaS to XaaS AWS SQS Simple Queue Service DaaS (Data) CaaS (Containers) AWS Lambda STaaS (Storage) AWS Fargate AWS Lambda AWS S3 Stripe Snowflake 2015 2021
- 5. 5 2015 2018 2020 2021 $21.9B THE YEAR OF CLOUD NATIVE 10% For Monitoring Datadog 2020 ~80% Quarterly ARR growth “206% increase in number of Serverless invocations in the last 12 months” “At the dawn of 2020, Half of AWS users have adopted Lambda” “At the dawn of 2020, 50% of AWS users have adopted Serverless” Lumigo founded 2025 AWS coins the term Serverless 65% of Cloud Native developers claim monitoring and debugging are their biggest challenges
- 6. Cloud Native applications are highly distributed with hundreds of ever-changing components 6 Hard to zoom-out and understand overall application health without understanding the context and connections between them
- 7. Built for Cloud Native applications 7 Solve issues in minutes Reduce repair time by 90% Get visibility and alerts on issues Reduce incident response time by 95% Monitoring Debugging
- 8. 8 Lumigo’s Solution Tracing 100% Automated Distributed Tracing Customer Facing API
- 9. 9 Lumigo’s Solution Agentless observability Tracing Across Managed Services
- 10. 10 Monitoring and Debugging in the Same Tool Built for modern developers, by developers
- 11. 11 Customer Case Study Data Lake & ML for IoT medical devices Cloud Native Application Competitor
- 12. 12 CASE STUDY PoC: 4 weeks Sales cycle: 2 months ~10x ARR growth in 12 months High growth potential PoC Horizontal Growth: 4 Projects FDA approval and mass production Single Project Vertical Growth: 75M to 1B requests
- 15. 15 Agentless Agent Server Cloud Native Cloud Native Observability Market Slide Redacted ahead of submission to TechCrunch (see https://haje.me/submit-deck)
- 16. 16 Forecast
- 17. 17 2021 EoY TARGET Q4’21 Q2’21 Q1’21 Q4’20 Q3’21 Q3’20 Q2’20 Q1’20 Slide Redacted ahead of submission to TechCrunch (see https://haje.me/submit-deck)
- 18. GTM 18 100% self serve 1-click, 5 min to value Agentless, no-code, zero-deployment Fully Automated Freemium Organic growth Pay as you grow Self Procurement via cloud provider No credit card needed YAN CUI Recognized world expert in Cloud Native Architectures EFI MERDLER Well known expert in Cloud Native CI/CD Content based Marketing Bottom up, Dev focused Some of our amazing thought leaders: Product Led Growth (PLG)
- 19. SUMMARY Cloud Native tipping point is NOW There is a growing unsolved problem with operating Cloud Native applications Unlike existing solutions, Lumigo is agentless, no-code, and built for Cloud Native applications ASK Series A Investment Use of proceeds Maintain cloud native superiority Build Sales and Marketing operations Continue expanding product 1 2 3
- 20. Thank You!