Welcome!<br />RIGHTSCALE USER CONFERENCE<br />June 2011<br />
Welcome<br /><ul><li>Thanks to everyone here, thanks to CCExpo
Announcements & reminders
#RightScale #CCExpo on Twitter
Morning agenda
9:30-12:15pm - RightScale, Forrester Research, RightScale customers
Agenda for afternoon
1:30-5:30pm - 16 breakout sessions from RightScale and partners
Evening cocktail at Gansevoort Hotel
Shuttle buses running at 5:30pm</li></li></ul><li>Thank you to our partners!<br />Gold Sponsors<br />Silver Sponsors<br />
Real Cloud Experience. Shared.<br /><ul><li>Who’s here today
Good sense of where cloud market stands
Clear understanding of RightScale – demos
Learn & share what’s working in cloud infrastructures
When & where cloud works best
Ask questions in the community
Take away actionable information for your cloud projects</li></li></ul><li>Cloud Growth<br />
Cloud Growth<br />
Cloud Revenues<br />
Trend: ‘cloud computing’<br />
Trend: ‘IaaS’<br />
Beginning of a Tidal Shift<br /><ul><li>Big Switch – electricity grid
New IT Stack (replacing LAMP)
Third Revolution
‘Cloud is unstoppable’
CTO – Thorsten von Eicken</li></li></ul><li>Beginning of a Tidal Shift<br /><ul><li>Big Switch – electricity grid
New IT Stack (replacing LAMP)
Third Revolution
‘Cloud is unstoppable’
CTO – Thorsten von Eicken
Cloud is still in its early years
Will be growing faster & faster to 2020 and beyond
You are the innovators and pacesetters!</li></li></ul><li>RightScale Growth<br />RightScale roughly doubling each year:<br...
Number of servers launched
Number of servers running in steady state
ServerTemplates created by customers
Scale of individual customers
Larger than most enterprises – e.g. over 100M daily users</li></li></ul><li>Server Type Distribution Over Time<br />Octobe...
Server Type Distribution Over Time<br />July 2008 – average cost $0.18/hr<br />
Server Type Distribution Over Time<br />January 2009 – average cost $0.20/hr<br />
Server Type Distribution Over Time<br />July 2009 – average cost $0.25/hr<br />
Server Type Distribution Over Time<br />October 2009 – average cost $0.32/hr<br />
Server Type Distribution Over Time<br />April 2010 – average cost $0.50/hr<br />
Server Type Distribution Over Time<br />June 2011 – average cost $0.67/hr<br />
What’s Driving Cloud?<br />Four horsemen<br />Cut costs<br />Improve agility<br />Increase scale & reliability<br />Levera...
Public IaaS Vendors<br />
Public Cloud<br />FabrizioGagliardi, Microsoft Research<br />
On-Premise Cloud<br />Yankee Group, 2010<br />
Public, Private, Hybrid<br />False cloud or false debate?<br />Cloud definitions differ in focus<br />Cloud as business mo...
Public, Private, Hybrid<br />False cloud or false debate?<br />Cloud definitions differ in focus<br />Cloud as business mo...
Challenges & Blockers<br />   Security			  Reliability		Lock-in<br />
Security<br /><ul><li>Myth: “The Cloud is not secure”
Reality: Multi-tiered approach required
Distinguish between
Security, compliance & trust
Security is shared responsibility
Certifications increase all the time
SAS 70 Type 2
PCI DSS
ISO 27001
FISMA Low
HIPAA solutions
Private cloud is a new answer
Security team at RightScale</li></li></ul><li>Reliability<br /><ul><li>Myth: “The Cloud is not reliable”
Reality: Everything fails
Operational excellence at scale is impressive
Upcoming SlideShare
Loading in …5
×

Introduction, Product Demo & Roadmap and Industry Analyst

2,225 views

Published on

RightScale User Conference NYC 2011 -

More than 400 RightScale customers and partners met for the RightScale User Conference in conjunction with the Cloud Computing Expo in New York City. The daylong event included a product demo of the latest RightScale multi-cloud features as well as customer and analyst presentations plus breakout sessions led by our own RightScale cloud experts and several of our partners. We continued the networking over cocktails on the rooftop of the Hotel Gansevoort with scenic sunset views of the Hudson River.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,225
On SlideShare
0
From Embeds
0
Number of Embeds
28
Actions
Shares
0
Downloads
112
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • `
  • `
  • As David Linthicum put it in a recent post: ”[M]any fail to accept there may be times when the architectural patterns of public clouds best serve the requirements of the business when implemented locally — in a private cloud.”
  • As David Linthicum put it in a recent post: ”[M]any fail to accept there may be times when the architectural patterns of public clouds best serve the requirements of the business when implemented locally — in a private cloud.”
  • Much of this comes from legacy orientations &amp; inertia
  • Irving Wladawsky-Berger slide on IT infrastructure growth—Irving Wladawsky-Berger slide on IT infrastructure growth
  • Introduction, Product Demo & Roadmap and Industry Analyst

    1. 1. Welcome!<br />RIGHTSCALE USER CONFERENCE<br />June 2011<br />
    2. 2. Welcome<br /><ul><li>Thanks to everyone here, thanks to CCExpo
    3. 3. Announcements & reminders
    4. 4. #RightScale #CCExpo on Twitter
    5. 5. Morning agenda
    6. 6. 9:30-12:15pm - RightScale, Forrester Research, RightScale customers
    7. 7. Agenda for afternoon
    8. 8. 1:30-5:30pm - 16 breakout sessions from RightScale and partners
    9. 9. Evening cocktail at Gansevoort Hotel
    10. 10. Shuttle buses running at 5:30pm</li></li></ul><li>Thank you to our partners!<br />Gold Sponsors<br />Silver Sponsors<br />
    11. 11. Real Cloud Experience. Shared.<br /><ul><li>Who’s here today
    12. 12. Good sense of where cloud market stands
    13. 13. Clear understanding of RightScale – demos
    14. 14. Learn & share what’s working in cloud infrastructures
    15. 15. When & where cloud works best
    16. 16. Ask questions in the community
    17. 17. Take away actionable information for your cloud projects</li></li></ul><li>Cloud Growth<br />
    18. 18. Cloud Growth<br />
    19. 19. Cloud Revenues<br />
    20. 20. Trend: ‘cloud computing’<br />
    21. 21. Trend: ‘IaaS’<br />
    22. 22. Beginning of a Tidal Shift<br /><ul><li>Big Switch – electricity grid
    23. 23. New IT Stack (replacing LAMP)
    24. 24. Third Revolution
    25. 25. ‘Cloud is unstoppable’
    26. 26. CTO – Thorsten von Eicken</li></li></ul><li>Beginning of a Tidal Shift<br /><ul><li>Big Switch – electricity grid
    27. 27. New IT Stack (replacing LAMP)
    28. 28. Third Revolution
    29. 29. ‘Cloud is unstoppable’
    30. 30. CTO – Thorsten von Eicken
    31. 31. Cloud is still in its early years
    32. 32. Will be growing faster & faster to 2020 and beyond
    33. 33. You are the innovators and pacesetters!</li></li></ul><li>RightScale Growth<br />RightScale roughly doubling each year:<br /><ul><li>CPU cycles used
    34. 34. Number of servers launched
    35. 35. Number of servers running in steady state
    36. 36. ServerTemplates created by customers
    37. 37. Scale of individual customers
    38. 38. Larger than most enterprises – e.g. over 100M daily users</li></li></ul><li>Server Type Distribution Over Time<br />October 2007 – average cost $0.10/hr<br />
    39. 39. Server Type Distribution Over Time<br />July 2008 – average cost $0.18/hr<br />
    40. 40. Server Type Distribution Over Time<br />January 2009 – average cost $0.20/hr<br />
    41. 41. Server Type Distribution Over Time<br />July 2009 – average cost $0.25/hr<br />
    42. 42. Server Type Distribution Over Time<br />October 2009 – average cost $0.32/hr<br />
    43. 43. Server Type Distribution Over Time<br />April 2010 – average cost $0.50/hr<br />
    44. 44. Server Type Distribution Over Time<br />June 2011 – average cost $0.67/hr<br />
    45. 45. What’s Driving Cloud?<br />Four horsemen<br />Cut costs<br />Improve agility<br />Increase scale & reliability<br />Leverage best practices<br />Highly effective layers of abstraction<br />SaaS – cloaked below the browser<br />PaaS – cloaked below the code<br />IaaS – cloaked below the OS<br />Each layer achieves scalability & reliability through uniformity<br />True clouds are API-driven!<br />
    46. 46. Public IaaS Vendors<br />
    47. 47. Public Cloud<br />FabrizioGagliardi, Microsoft Research<br />
    48. 48. On-Premise Cloud<br />Yankee Group, 2010<br />
    49. 49. Public, Private, Hybrid<br />False cloud or false debate?<br />Cloud definitions differ in focus<br />Cloud as business model<br />Cloud as operational model<br />
    50. 50. Public, Private, Hybrid<br />False cloud or false debate?<br />Cloud definitions differ in focus<br />Cloud as business model<br />Cloud as operational model<br />“Clouds are like buses: Public isn’t always better.”<br />Sinclair Schuller, Apprenda<br />
    51. 51. Challenges & Blockers<br /> Security Reliability Lock-in<br />
    52. 52. Security<br /><ul><li>Myth: “The Cloud is not secure”
    53. 53. Reality: Multi-tiered approach required
    54. 54. Distinguish between
    55. 55. Security, compliance & trust
    56. 56. Security is shared responsibility
    57. 57. Certifications increase all the time
    58. 58. SAS 70 Type 2
    59. 59. PCI DSS
    60. 60. ISO 27001
    61. 61. FISMA Low
    62. 62. HIPAA solutions
    63. 63. Private cloud is a new answer
    64. 64. Security team at RightScale</li></li></ul><li>Reliability<br /><ul><li>Myth: “The Cloud is not reliable”
    65. 65. Reality: Everything fails
    66. 66. Operational excellence at scale is impressive
    67. 67. Compare to most enterprise data centers
    68. 68. But public cloud failures can be big
    69. 69. Business continuity = redundancy & failover
    70. 70. How much do you want to spend?
    71. 71. With multiple cloud options, costs lower than ever!
    72. 72. Comes down to design, automation and management</li></li></ul><li>Lock-In<br /><ul><li>Myth: “The Cloud locks you in”
    73. 73. Reality: It’s up to you
    74. 74. Data has mass
    75. 75. Vendor contracts
    76. 76. Vendor features & APIs
    77. 77. What you can do
    78. 78. Preserve multiple choices for any service
    79. 79. Keep contracts to length you can predict
    80. 80. Avoid unique services & APIs
    81. 81. Anticipate moving – set up small footprints elsewhere
    82. 82. Pilot a private cloud
    83. 83. Design for portability: architecture choices matter</li></li></ul><li>Pay Attention to Design<br /><ul><li>Survey at Interop in May 2011
    84. 84. 70% plan to implement cloud
    85. 85. 70% did not have confidence in managing performance of cloud
    86. 86. Sciencelogic.com
    87. 87. Using cloud != designing for cloud
    88. 88. Accidental tourist in cloud
    89. 89. Sign up, launch servers, sit back
    90. 90. Good cloud design
    91. 91. Secure
    92. 92. Reliable
    93. 93. No lock-in
    94. 94. Also more efficient…</li></li></ul><li>IDC - Virtualization 2.0 - Dec 2006<br />
    95. 95. Operational Efficiency<br />51% deployment & incident management<br />Source: Deepak Patil, GFS 2006<br />
    96. 96. Operational Efficiency<br />51% deployment & incident management<br />Server-to-admin ratio is an indicator of admin costs<br />Inefficient operations as low as 20:1<br />Above average ratio 150:1 (enterprises typically in the 70 to 140 range)<br />Best practices over 2,000:1<br />Savings on admin costs of easily 50%<br />Source: Deepak Patil, GFS 2006<br />
    97. 97. Live Demo<br /><ul><li>Let’s take a tour of what this actually looks like in RightScale
    98. 98. What cloud management offers out of the box
    99. 99. Single user scenario
    100. 100. Growing to larger organization with disaster recovery
    101. 101. Freedom of choice</li></li></ul><li>Roadmap Preview<br />MultiCloud Management<br />Configuration and Operations<br /><ul><li>Community Localization
    102. 102. MultiCloud API 2.0
    103. 103. Security Tools & Certifications
    104. 104. Usability Improvements
    105. 105. Full Hybrid Web Stack for Rackspace, Cloud.com, Eucalyptus, AWS
    106. 106. Microsoft SQL Server HA
    107. 107. Windows Active Directory + join Domain scripts
    108. 108. Advanced Workflow</li></ul>Cloud Support<br /><ul><li>Amazon new features
    109. 109. VPC v2, Red Hat RHEL
    110. 110. OpenStack
    111. 111. TATA (India, Singapore)</li></li></ul><li>Key Takeaways<br /><ul><li>Dynamic runtime configuration with control
    112. 112. Automation
    113. 113. Failure resilient designs
    114. 114. Easy on-ramp
    115. 115. Portability
    116. 116. Visibility – from resources to users to actions</li></li></ul><li>MultiCloud Marketplace<br />“RightScale the Latest to Provide App Store for Infrastructure”<br /> By Derrick Harris<br />
    117. 117. ServerTemplate™ Showdown Winners<br />Most Innovative<br /><ul><li>Hadoop CDH2
    118. 118. So-net Entertainment Corporation</li></ul>Most Popular Practical<br /><ul><li>Drupal v7.0 All-In-One Nginx Edition
    119. 119. Practical IT Consulting (PITCON) </li></ul>Most Useful and Best in Show<br /><ul><li>Joomla 1.6 LAMP All-In-One
    120. 120. Integral R and D </li></ul>Trip to RightScale HQ <br />in Santa Barbara!<br />
    121. 121. Frank GillettVice President, Principal Analyst Forrester Research, Inc.<br />
    122. 122. Why motivations and app architecture matter for understanding and using cloud IaaS<br />Frank E. Gillett, Vice President and Principal Analyst<br />June 8, 2011<br />
    123. 123. Ignore the confusing industry conversation on IaaS and focus on optimizing your workload to the right cloud IaaS options<br />
    124. 124. Agenda<br />
    125. 125. Virtualization use is high – 76% of enterprises – so firms are ready for cloud IaaS, right?<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    126. 126. No, they aren’t very ready for IaaS — firms with 100+ x86 servers have only virtualized 15% of OS instances.But they are virtualizing fast - 50% by summer 2012!<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    127. 127. IT managers prioritize server virtualization (80%) much more than internal (29%) or public (28%) cloud<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    128. 128. Only 6% of firms will reach Forrester’s concept of server virtualization maturity this year – help wanted!<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    129. 129. Only 13% of enterprise IT will implement IaaS by Q3, 2011 – many are interested but lack plans<br />Source: March 2011, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    130. 130. IT infrastructure buyers are not representative of today’s users of cloud IaaS<br />IT infrastructure buyers focus on typical back office workloads<br />Today’s popular IaaS workloads are different:<br />Test and development <br />Web and consumer services, such as web sites and games<br />Grid computing and compute intensive calculations<br />Engineering and scientific workloads<br />So how to make sense of the industry conversation about IaaS?<br /> It’s really two different conversations....<br />
    131. 131. Agenda<br />
    132. 132. There are two distinct types of cloud IaaS buyer — informal buyers and formal buyers<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    133. 133. Formal buyers (IT infrastructure) identify informal buyers as having the most interest in cloud IaaS<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    134. 134. Informal software buyers use or plan for IaaS at twice to almost 3x the rate for formal hardware buyers<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    135. 135. According to IT, most IaaS workloads are session and compute-intensive, not transaction apps – and they use for production as much as test/dev<br />Source: Forthcoming, “Navigating The Shifts In Computing Infrastructure Markets” Forrester report<br />
    136. 136. There are two kinds of IaaS workloads – very different<br />
    137. 137. Early customers of cloud try new apps, not back office<br />“Web businesses at scale”<br />“SaaS for speedy & flex”<br />“Experiments & projects”<br />“Compute & collab”<br />
    138. 138. Early cloud examples<br />Indy500.com — streams live race footage and statistics<br />Wendy’s— Short-term, interactive promotional site for $0.99 menu.<br />ESPN —FanZone message boards<br />NASDAQ — Market Replay service<br />US Army — Testing troop vulnerability application on cloud platform<br />Eli Lilly— drug research<br />Harvard Medical School — developing genetic testing models<br />Sources: www.NASDAQ.com, www.espnfanzone.com, Indy500.com<br />
    139. 139. Unpredictable traffic flows<br /><ul><li>Millions of visitors/month, content constantly changing, what’s popular is unpredictable.
    140. 140. GSA migrated the site to Terremark’s The Enterprise Cloud to leverage burst capacity.</li></ul>Baseline of systems on a 12-month contract (reserved capacity); all use above is pay per use<br />Migrated to the cloud in 10 days<br />Govt.-certified data center and govt.-ready security, monitoring, and management<br />Integrated their own security above this<br />Source: http://www.USA.gov<br />
    141. 141. Agenda<br />
    142. 142. Why aren’t all startups using IaaS, as hype suggests? Because the specifics matter<br />For the base workload, some find that it’s cheaper to own the hardware<br />So they use IaaS for the variable and growth part of the workload demand<br />Optimizing the app to specific infrastructure can yield big cost saving<br />I get feedback of 50% lower costs than IaaS – in specific, optimized cases<br />Think of online backup, highly optimized for writes, not reads<br />Some simply prefer to have a balance of IaaS and owned hardware<br />Migration risk – some started on hardware and don’t see big enough payoff yet<br />So they wait until the economics are compelling enough <br />
    143. 143. The basics of cloud economics are clear<br />
    144. 144. Turning cloud economics to your favor is the key<br />
    145. 145. Recommendations<br />Know your motivations for using IaaS<br />Outsourced-style cost savings or business flexibility?<br />Know your workload<br />Single instance traditional or web scale?<br />Works well on general purpose infrastructure or benefits from optimization?<br />Must be in one data center or can it split across on premise and IaaS provider?<br />Get help<br />Talk to your peers and partners about their experiences with apps, hardware, management service providers, and IaaS providers<br />Consider IaaS management service providers that have deep experience with a variety of workloads, business needs, and IaaS providers<br />
    146. 146. Thank you<br />Frank E. Gillett<br />+1 617.613.6017<br />fgillett@forrester.com<br />Twitter: @frankgillett<br />LinkedIn: frankgillett<br />www.forrester.com<br />
    147. 147. Thank You!<br />
    148. 148. Afternoon Breakout Sessions<br />
    149. 149. We hope to see you at our next RightScale User Conference!<br />See all presentations and videos at RightScale.com/Conference.<br />

    ×