1. WHO WOULD THE AUDIENCE
BE FOR YOUR MEDIA PRODUCT
AND HOW DID YOU
ATTRACT/ADDRESS YOUR
By Chloe Morris
2. MARKET RESEARCH
We conducted market research to decipher who our
target audience would be, this research was conducted
using an online questionnaire.
Although most of the people who answered the
questionnaire were male, many females answered too.
Due to this we wanted to make our horror film more
female orientated due to this genre being very male
dominated.
3. TEENAGE AUDIENCE (15-20)
Using our research we decided that a teenage audience with an age
range of 15-20 would be appropriate for our genre and supernatural
storyline.
We included actors that fit the target audiences age range.
From prior research we decided our audience would fit into an urban
social group, we made sure our actors were dressed appropriately for
this audience.
4. FEMALE ANTAGONIST AND
PROTAGONIST
Due to wanting to appeal more towards a female audience both our
Antagonist and Protagonist were female. We made sure that a female
audience would be able to relate to them easily. By including the
target audience in our film opening we hoped to attract an audience
of the same age.
Although we made sure our storyline still attracted a male audience
by including the common conventions of the horror genre, that we
know is male dominated.
5. MIDDLE CLASS SOCIAL GROUP
From our research we also decided that this film would be
appropriate for a middle class audience.
We used the mise-en-scene and the storyline to appeal towards this
social group
The area and house the film is set in would be common of a middle
class family as it is a rural area and a large house
The storyline involved a young teenage girl coming back from
university, this is something a middle class audience would be able to
relate to