CPA.com CEO, Erik Asgeirsson, discussed negotiating differences in culture, customs and language with other global accounting leaders at a World Bank forum on "Accountancy:Framing the Future," jointly hosted by the World Bank and International Federation of Accountants (IFAC) held in conjunction with the World Congress of Accountants in Rome. Asgeirsson commented on how the professional accounting firms in Europe, Asia , South America and the rest of the world are facing the same transforming forces as those in North America.

1. Accountancy: Framing The Future
“Harnessing the Power of Technology”
Erik Asgeirsson
President and CEO,
AICPA Technology Subsidiary, CPA.com
November 10, 2014

2. AICPA Technology Subsidiary, CPA.com
• Empowering CPAs and Businesses for the
Digital Age
• Provides marketing & technology capabilities
for the AICPA and its membership
Erik Asgeirsson
President and CEO, AICPA Technology
Subsidiary, CPA.com
• Industry leader with over 20 years of experience
leading technology organizations
• Consistently recognized as one of Accounting
Today’s “Top 100 Most Influential People”
• BS Electrical Engineering, George Washington
University, and MBA in Finance, NYU Stern School
of Business

3. tax code
education
Healthcare Reform
specialization
Smart Phones
Practice
management
Big Data client collaboration
online
Cloud
regulations
staff
portals
real time
integration24/7 connectivity
SaaS
web-base
technology
mandates
innovation
streamlined
paperless
process
security
marketing
branding
growth
B2B
culture revolutionary
sales
consulting
training
research
software
CPE
results
soft phone connectivity
networking
outsourced CFO
clients
events
information
creative
extended services
procedure
analytics trusted advisor
mobile
right clients
niche
solutions

4. Key Drivers of the
Movement to the Cloud
A New Era of Capabilities:
• Collaboration
• Business Intelligence
• Anytime, Anywhere Access
• Scalable, More Efficient

5. Widespread Adoption:
The Great Equalizer
Top 100 Top 500
Small Firms

6. Moore indicates that we have
crossed to early majority…
Firm Solutions
Helping Firms With
Adoption Curve
CHASM
CPA
Profession

7. Cybersecurity and the Cloud
• Recent high profile cyber attacks
• Home Depot, Apple, Chase
• Advantages With Leading Providers
• Ability to contain and react to the threats
• Opportunity of Cloud
• Both from a capability and security perspective
• Important To Always Think About Security
• Leverage Best Practices (SOC, etc.)

8. What does this mean
for your practice?

9. Empowering CPA’s
in a Digital World

10. Changing Firm Value Proposition
Value
Higher Margin
Today Tomorrow
Automation
Trusted
Advisor
Trusted
Advisor
Growth
Specialization
Business Insights
Commoditization of low end
Low margin/fee pressures
Automation
Of Services
Bookkeeping
Decline
Transactional
Bookkeeping

11. What is your purpose?
compliance
partnership
support
trust
Trusted Business Advisor
BIG data
business insight
information exchange
innovation
technology
reporting
growth
security

12. Strategies for getting started and
furthering a digital practice
Victor D. Puchi, CPA, CGMA Partner, Director of
Accounting Services, Eide Bailly, LLP
Challenges for a digital practice
Maribel Torres-Pinero, CEO & Director of Client
Accounting Services at Lumix CPAs and Advisors
Opportunities for a clients and
the firm
Nicole M. Copyright Ksiazek, © 2013 American CPA, Institute Senior of CPAs. Manager, All rights reserved.
Fesnak &
Associates, LLP
12
Trends and Strategies for Today’s Digital
CPAs from Successful Practitioners

13. Client Expectations are Evolving
Digital CPA
Transactional
Workflow
Using technology to
support transaction
processing
Build digital
workflow and
standardization in
processing
The operating model
of the
DIGITAL TRUSTED
BUSINESS ADVISOR
What is your strategy?

14. CPA.com Services: Firm Solutions
Growth Of Cloud Services

15. “What globalization was to the
economic debates of the late 20th
century, technological change is to
the early 21st century.”
- Lawrence H. Summers, Charles W. Eliot
University Professor at Harvard University
Source: Andrew McAfee’s Blog,
The Business Impact of IT

16. Questions &
Answers

17. Available Resources
“Roadmap to Profitability…” Workshop
• CPA.com
White Papers
• “Harness the Power of the Cloud” by Geoffrey Moore
Case Studies on Key Verticals
• Not for Profits, Franchises, etc.
Interviews with Thought Leaders
• www.YouTube.com/user/CPA2BizVideo
Digital CPA Webcast
• CPA.com
New Digital CPA
Webcast Series

18. December 8-10, 2014
Gaylord Resort & Convention Center
Washington, D.C.

19. Digital Driven World
For Firms & Clients