Best-in-Class HealthCare Brands in India.pdf

I N D I A
VOL 08
ISSUE 06
2023
Two Decades of Excellence in Providing
Affordable World-class Healthcare Services
Dr. M. I. Sahadulla,
Chairman and
Managing Director
KIMSHEALTH
Best-in-Class
Healcare
Brands in India
2023
Know-How
How Telehealth is Driving
Constant Innovations in the
Modern Healthcare Niche?
From Emergence
to Prominence
MedTech and its Benets for
Healthcare Organizations
www.ciolookindia.com

In the vast and diverse landscape of India, healthcare is not just an
essential service; it’s a lifeline that ensures the well-being of its people.
Within this expansive healthcare ecosystem, a select group of
institutions has risen above the rest, earning not only recognition but also
the unwavering trust of the nation. These institutions stand as shining
examples of medical excellence, offering not just treatment but also hope,
compassion, and cutting-edge care that have firmly established them as the
best-in-class healthcare brands in India for 2023.
India today boasts a remarkable array of such esteemed healthcare
providers, institutions that have consistently set new standards in healthcare
delivery. These hospitals represent a perfect fusion of medical expertise,
state-of-the-art infrastructure, and a deep commitment to putting patients at
the center of all they do. Their unwavering dedication to innovation,
research, and the well-being of the communities they serve has cemented
their reputation as true beacons of hope and healing.
From expansive multi-specialty establishments to specialized centers of
medical excellence, the narrative of each hospital stands as a testament to
the unwavering dedication of its healthcare professionals and staff. Their
collective commitment to upholding the most stringent standards of medical
care, continuous innovation, and an unwavering dedication to ensuring
patient satisfaction has firmly established these institutions as synonymous
with trust and reliability in the healthcare domain.
Join us as we embark on a journey to explore and celebrate these
exceptional healthcare brands, institutions that have not just embraced
change but have led the way in defining the future of healthcare in India.
Their stories of innovation, compassion, and commitment to excellence will
undoubtedly inspire and reaffirm our faith in the power of healthcare to
transform lives. Welcome to a world where healthcare knows no bounds –
welcome to the latest edition of CIOLook India titles ‘Best-in-Class
Healthcare Brands in India 2023.’
As we delve deeper into the profiles of these distinguished hospitals, we
will uncover invaluable insights into their remarkable achievements,
significant milestones, and profound contributions to the field of medicine.
Their relentless pursuit of excellence not only underscores their individual
triumphs but also resonates with the broader mission of India’s healthcare
sector – one that seeks to enhance and elevate the quality of life for its
citizens. In a nation where healthcare carries immense significance, these
best-in-class healthcare brands shine as beacons of unparalleled quality,
steadfastness, and empathy, embodying the fundamental principles of
healing and hope.
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CIOLOOK India.
August, 2023
Gaurav PR Wankhade
Managing Editor
EDITOR’S VIEW
WE ARE ALSO AVAILABLE ON
Embodying Fundamentals of Healing and Hope

Visualizer : Sandeep Tikode
Art & Design Director : Rashmi Singh
Associate Designer : Sameen Arif
Asst. Vice President : Swapnali Vasaikar
Sr. Sales Manager : Tejaswini Whaval
Business Development Lead : Suraj Gadekar
Business Development Exec : Geetha Reddy
Technical Head : Rajeshwari Avhad
Technical Consultant : Prachi Mokashi
Pooja M. Bansal
Editor-in-Chief
Research Analyst : Ravindra Kadam
SEO Lead : Renuka A Kulkarni
Managing Editor : Gaurav PR Wankhade
Assisting Editor : Prajakta Zurale
CONTENT
DESIGN
SALES
TECHNICAL
SME-SMO
CREDIT PAGE

CONTENT PAGE
World-class Cancer Care with
a Humane Touch
Cover Story Two Decades of Excellence in
Providing Affordable World-class
Healthcare Services
06
18 26
Be Well Hospitals
Modern Skincare Brands
Redefining Beauty
34
CXO
Asian Cancer Institute-
Cumballa Hill Hospital (ACI-CHH)
22
PROFILE
30
PROFILE
A R T I C L E S
Pioneers of a Robust and Affordable
Healthcare Delivery Model
Know-How
How Telehealth is Driving
Constant Innovations in the
Modern Healthcare Niche?
From Emergence
to Prominence
MedTech and its Benets for
Healthcare Organizations

Description PAGE
Description
Backed and managed by Asian Institute of Oncology Pvt Ltd., team of
renowned oncosurgeons, ACI CHH believes in providing personalised
medical treatment with a humane touch.
Asian Cancer Institute-
Cumballa Hill Hospital
(ACI-CHH)
Dr Ramakant Deshpande,
Chairman of Asian Institute of
Oncology Pvt Ltd – Cumballa
Hill Hospital
Company
Be Well Hospitals
KIMSHEALTH
Featuring
Be Well Group of hospitals is ensuring accessible, affordable and quality
healthcare available to all, by setting up the best hospitals in south India
with world-class infrastructure in locations with limited access to all-
round healthcare.
KIMSHEALTH is a quaternary care hospital network offering end-to-end
healthcare services, right from primary to quaternary care in India and
Middle-east.
Lifeline Multi Speciality
Hospitals Private Limited
Rehmat Enterprises
Private Limited
Dr C. J Vetrievel,
Founder, Chairman, and
Managing Director
Dr M.I. Sahadulla,
Chairman and Managing
Director
J S Rajkumar,
Chairman
Rooppreet Kaur,
Director
Lifeline Hospitals is a truly world class Multispeciality Hospital group with
presence across multiple countries.
Rehmat Enterprises (Rare Fame) is a luxurious skincare brand that offers
a range of high-quality skincare products formulated to nourish and
enhance your skin.
Best-in-Class
Healcare
Brands in India
2023

Two Decades of
Excellence in
Providing Affordable
World-class
Healthcare Services

KIMSHEALTH places a strong
emphasis on patient-centric care.
It prioritises patient comfort, safety,
and satisfaction throughout the
entire healthcare journey.
Cov Sty

O
ne of Mahatma Gandhi’s
quotes sheds light on the
importance of health, “It is
health that is real wealth and not
pieces of gold and silver.” Healthcare
is paramount and considered a treasure
in life’s journey. What adds gold to this
wealth are healthcare professionals and
hospital networks. From an affordable
range of services to excellent patient
care, these networks help humanity to
uplift its lifestyle. One such
distinguished organisation is
KIMSHEALTH.
With the mission to provide high-
quality, cost-effective care with
courtesy, compassion, and competence,
KIMSHEALTH has become one of the
prominent healthcare providers in
India. Relentless work and a keen
focus on delivering quality healthcare
services to patients are some of the
factors that make the organisation
unique.
Growth of the Healthcare Tree
Established in 2002 by Dr. M.I.
Sahadulla, KIMSHEALTH has
become renowned for providing
comprehensive healthcare services.
The hospital network has grown from a
250-bed hospital to a network of 2000
beds with a substantial workforce of
over 3,500 individuals. The workforce
includes over 1,000 doctors, nurses,
and allied health workers. This
healthcare network now sees an
average of 7,000 outpatients daily,
highlighting the scale and reach of its
healthcare services.
Since its inception, KIMSHEALTH
has been operating in the Indian
healthcare industry for over two
decades. The hospital network provides
comprehensive healthcare services that
encompass primary to quaternary care
covering the areas of India and the
Middle East. Over the years, the
network has expanded to include seven
more multi-speciality hospitals and
nineteen medical centres outside India
in Bahrain, Saudi Arabia, Oman, Qatar,
Dubai, and India.
The Power of eight
Establishing itself as a pioneer in the
healthcare industry, KIMSHEALTH
achieved an important milestone in
2006 by becoming the first hospital in
India to achieve dual accreditation
from both the National Accreditation
Board for Hospitals (NABH) and the
Australian Council on Healthcare
Standards International (ACHSI). It
has emerged as one of the leading
hospitals in India, being at the
forefront of introducing the Public-
Private Partnership (PPP) model in
Kerala’s healthcare industry.
Additionally, the hospital works on
eight primary principles that set it apart
from other hospitals and the newly
redesigned logo embodies these core
principles and values defining the
organisation in the healthcare industry.
It symbolises compassion, affordable
healthcare, ethics, quality, excellence,
transparency, innovation, and trust,
visually representing
KIMSHEALTH’s commitment to
these ideals.
Delivering Healthcare Excellence
Healthcare today has covered a wide
geographical area across the globe and
invested in providing various products
and services to those in need. However,
barely, some organisations can manage
to make healthcare affordable as well
as accessible to everyone.
KIMSHEALTH, unique as a Blue
Diamond, sets itself apart with the
following features and values:
Excellence in Healthcare:
KIMSHEALTH is committed to
delivering excellence in healthcare
services. The hospital strives to
provide the highest quality of medical
care, leveraging the latest
advancements in technology and
medical practices.
Patient-centric Approach: The
hospital’s core philosophy revolves
around prioritising the needs and well-
being of its patients. It ensures
personalised attention, compassion,
and respect for every individual,
aiming to provide a comfortable and
healing environment.
Innovation and Research: The
hospital emphasises innovation and
research to enhance medical
knowledge and treatments
continually. It actively engages in
research activities and collaborates
with national and international
institutions to bring innovative
advancements in healthcare.
Continuous Learning and
Development: KIMSHEALTH
places great importance on the
continuous learning and
professional development of its
staff. The organisation actively
encourages its professionals to
stay updated with the latest
medical practices and
advancements through training,
education, and skill enhancement
opportunities. By doing so, the
hospital ensures that the medical
professionals stay well informed and
equipped to deliver high-quality
healthcare services that reflect the
latest standards and advancements
within the medical field.
Maintaining Brand Reputation
Apart from features that make
KIMSHEALTH a distinctive choice
for healthcare services, several efforts
by the hospital ensure making an
impact on clients and their retention.
They build trust, satisfaction, and long-
term relationships with clients,
patients, and stakeholders.

Dr. M.I. Sahadulla,
Chairman and Managing Director
KIMSHEALTH
Best-in-Class Healthcare Brands in India 2023

To maintain a positive brand reputation
among clients, patients, and
stakeholders, the hospital implements
and maintains several strategies
including:
Quality Healthcare: KIMSHEALTH
places a strong emphasis on delivering
high-quality healthcare services to its
patients. Providing excellent medical
care, state-of-the-art facilities, and
employing skilled healthcare
professionals, ensures positive patient
experiences and outcomes.
Accreditation: KIMSHEALTH has
accreditations from reputable
organisations like the National
Accreditation Board for Hospitals
(NABH) and the Australian Council on
Healthcare Standards International
(ACHSI). This demonstrates the
hospital’s commitment to meeting
international quality and safety
standards. These accreditations instil
confidence in patients and stakeholders
regarding the hospital’s credibility and
reliability.
Patient-centric Approach: The
hospital prioritises patient comfort,
safety, and satisfaction throughout the
entire healthcare journey.
KIMSHEALTH builds trust among
patients and fosters positive
relationships with them by listening to
their needs, providing personalised
care, and ensuring clear
communication.
Transparent Communication:
KIMSHEALTH maintains open and
transparent communication with all
stakeholders. It provides accurate and
timely information about services,
facilities, treatment options, and
medical advancements. This approach
helps establish trust, reduce
misunderstandings, and maintain a
positive reputation.
Continuous Improvement:
KIMSHEALTH consistently strives to
improve all aspects of its operations.
The hospital regularly assesses and
evaluates its performance, patient
feedback, and industry trends to
identify areas for enhancement.
Implementing continuous improvement
initiatives, demonstrates its
commitment to delivering the best
possible healthcare experiences.
Community Engagement: Though the
masses are not directly involved in
uplifting healthcare, it is of high
importance to include them in
healthcare awareness, such as
knowledge about health, its services,
benefits, precautions, preventive
measures, etc. For that,
KIMSHEALTH actively engages with
the local community through various
initiatives. It participates in health
awareness programs, sponsors
community events, and collaborates
with local organisations. By being a
responsible and active community
member, the hospital reinforces its
positive brand reputation,
demonstrating its commitment to social
responsibility.
Approachable and Affordable:
KIMSHEALTH Hospital and its
dedicated staff offer a wide variety of
healthcare services, striving for the
well-being of its patients. Blending its
primary principles and values that
revolve around patient care and
hospitality, the hospital has become
one of the best hospitals in India. In
order to touch every corner that needs
affordable medical attention, it
implements the following plan and
provides top-notch healthcare
solutions.
Multi-tiered Pricing Structure:
KIMSHEALTH adopts a multi-tiered
pricing structure where services are
priced differently based on the level of
care required. This approach allows for
greater affordability by offering a range
of options to patients with varying
financial capacities.
Government Schemes and Insurance
Coverage: The hospital actively
participates in government healthcare
schemes and collaborates with
insurance providers to aid patients in
availing services at reduced costs. This
involvement allows for wider coverage
and financial support for patients who
may otherwise struggle to access
quality healthcare services.

Free/subsidised care: KIMSHEALTH
allocates a certain percentage of its
resources to provide subsidised or
charity care for economically
disadvantaged individuals or those who
cannot afford the full cost of treatment.
These programs aim to bridge the
affordability gap and ensure essential
healthcare services are accessible to
all. Some of the recent initiatives
include Hrudaya Spandanam,
completing one hundred free heart
surgeries, the Touch a Life
Foundation for cancer patients, the
Spine Foundation, the Liver
Foundation, the Dialysis Foundation,
and the Voice Foundation for needy
people.
Telemedicine and Remote
Consultations: KIMSHEALTH
utilises telemedicine and remote
consultation services to expand access
to healthcare. This approach allows
patients to seek medical advice and
consultation remotely, reducing the
need for physical visits and making
healthcare more accessible, particularly
for individuals in remote areas.
Collaborations and Partnerships:
The hospital collaborates with
pharmaceutical companies, research
organisations, and other healthcare
institutions to leverage joint resources,
share knowledge, and reduce costs.
Such partnerships can contribute to
affordable and accessible healthcare
through shared infrastructure,
technology, and expertise.
Bringing Innovation to Healthcare
Over the past few years, innovation has
brought about significant changes in
various industries, transforming work
and lifestyles. Although healthcare has
been slower to adopt innovation
historically, it has experienced
remarkable advancements, particularly
in response to the COVID-19
pandemic. The pandemic acted as a
catalyst for healthcare innovation,
leading to impressive progress in a
relatively brief period.
Focusing on quality patient care with
the incorporation of advanced
techniques, KIMSHEALTH has
implemented innovative technologies.
They include automated sponge
tracking and electronic health records
(EHRs) to improve patient outcomes
and enhance efficiency. The hospital
has also integrated telemedicine
services to increase accessibility to
healthcare, particularly for patients in
remote areas. Details are mentioned as
follows:
Automated Surgical Sponge Tracking
The issue of unintentionally leaving
gauze pieces, sponges, or surgical
instruments inside the body during
surgical procedures has always been a
concern. These occurrences can result
in serious complications, harm to the
patient, and damage the reputation of
hospitals and healthcare professionals
involved.
Understanding the importance of this
issue, KIMSHEALTH has introduced
the concept of barcoding surgical
gauze through laser printing. This has
made surgical items easily trackable
during the procedure or before the
surgery concludes. A reader is used to
ensure that nothing is inadvertently left
behind. This innovation serves as a
digitalization process, improving the
reliability and efficiency of surgical
procedures.
Electronic Health Records and
Telemedicine
Another key initiative by
KIMSHEALTH is the implementation
of electronic health records (EHRs)
across their facilities. They enable
healthcare professionals to access and
update patient information
electronically, leading to more efficient
and accurate medical records. The
hospital has also integrated
telemedicine services through which
patients can consult with healthcare
providers remotely using video
conferencing or other communication
technologies. This approach improves
access to healthcare, especially for
patients in remote areas, and enables
timely consultations, follow-ups, and
second opinions.

Research for Quality Care and
Healthy Lives
KIMSHEALTH invests significantly in
research and development activities to
drive innovation in healthcare. This not
only includes funding and conducting
studies, clinical trials, and experiments
to advance medical knowledge but also
plans to develop new treatments and
technologies.The hospital also
proposes to develop an R&D centre in
India’s first Integrated Life Science
Park, Bio 360, in
Thiruvananthapuram. This
upcoming greenfield facility will be
equipped with advanced technology
and infrastructure to support
instrument calibration for medical
devices and the production of
consumables.
Moreover, for knowledge-sharing and
exchange, KIMSHEALTH
collaborates with leading research
institutions, universities, and industry
partners. By forging partnerships with
academic and scientific communities,
the hospital creates an ecosystem that
promotes research collaboration and
innovation.
The ‘Patients First’Approach
KIMSHEALTH places a strong
emphasis on providing high-quality
medical care by implementing
evidence-based practices, employing
qualified healthcare professionals, and
utilising advanced medical
technologies to ensure effective and
safe treatments for patients. It
recognizes the importance of efficient
and timely access to healthcare
services and strives to reduce waiting
times for appointments, consultations,
diagnostic tests, and procedures to
ensure prompt care.
Additionally, patient communication is
important for better health outcomes;
clear and open communication

between healthcare providers and
patients is a priority at
KIMSHEALTH. The hospital ensures
that patients are well-informed about
their conditions, treatment options, and
necessary lifestyle modifications. It
also prioritises continuity of care and
ensures that patients receive consistent
and coordinated medical attention
throughout their healthcare journey,
including effective care transitions
between departments, specialists, or
healthcare settings.
Apart from that, KIMSHEALTH
actively seeks feedback from its
approach and utilises mechanisms such
as patient satisfaction surveys to
identify areas for improvement and
address any concerns or suggestions.
For KIMSHEALTH, upholding ethical
principles and maintaining patient
confidentiality is of paramount
importance as it aims to build patient
trust and satisfaction by ensuring the
privacy and confidentiality of patient
information.
A Planned Forethought
KIMSHEALTH has recently signed an
MoU with the Government of Tamil
Nadu, marking a significant milestone
in their commitment to expanding
healthcare facilities in the Southern
region of Tamil Nadu. The hospital has
commenced the construction of an
extensive 200-bed Super-Specialty &
Cancer Hospital in Nagercoil. This
advanced facility will cater to the
region's growing demand for
specialised healthcare services. It will
also be equipped with a Bunker for
radiation therapy, transplants, a fully-
fledged emergency room, trauma care,
and a Cath lab.
Additionally, KIMSHEALTH also
plans to set up family health centres,
pharmacies, and diabetic centres across
Kerala and Tamil Nadu.

These facilities will serve as
convenient access points for primary
healthcare services, ensuring that
individuals and families can receive
the necessary medical attention closer
to their doorsteps. These family health
centres will also house specialised
departments such as general surgery,
neurology, cardiology, ENT, general
medicine, paediatrics, and gynaecology
departments.
KIMSHEALTH’s expansion will
involve setting up five more feeder
medical centres and fifteen pharmacies
around the locations where
KIMSHEALTH already has mother
hospitals (Thiruvananthapuram
(Trivandrum), Kollam, Kottayam, and
Nagercoil) by the end of FY 23-24.
This hub-and-spokes model will make
it easier to manage the healthcare chain
efficiently and significantly reduce
travel times for a wider geography,
ensuring that patients receive timely
and specialised care.
Furthermore, the proposed expansion
plans will add over five hundred beds
to the existing capacity of 2000 beds,
creating approximately one thousand
new job opportunities. This initiative
will benefit the employment prospects
in Kerala and Tamil Nadu, contributing
to the region’s economic growth as
well.

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www.ciolookindia.com August 2023
From Emergence to Prominence

MedTechand its
Bene tsfor
Healthcare
Organizations
echnology is like a philosopher’s stone. Everything
Tit touches gets transformed into something
fictitiously real. Technology not only transforms
things, sectors, industry, or our thinking, but also imposes
its distinctive mark upon that sphere.
Thus, things become High-Tech. Education technology
becomes EdTech; Financial technology becomes FinTech;
Biology plus technology becomes BioTech; Property
technology becomes PropTech; Food technology becomes
FoodTech; Agricultural technology becomes AgriTech;
Clean technology becomes CleanTech; Travel technology
becomes TravelTech; Advertising technology AdTech;
Regulatory technology becomes RegTech; Healthcare
technology becomes HealthTech; and so on.
The marriage of technology and healthcare has ushered in a
transformative era, revolutionizing the way medical
professionals diagnose, treat, and manage patients’ health.
The emergence of Medical Technology (MedTech) has
heralded a transformative era in healthcare. With cutting-
edge innovations, sophisticated devices, and data-driven
solutions, MedTech has become an essential component of
modern healthcare organizations.
The Evolution of MedTech
Medical Technology, often referred to as MedTech, has
undergone a remarkable journey from its emergence to
becoming a prominent force in the healthcare industry.
The Early Days: The roots of MedTech can be traced back
to the early 20th century when groundbreaking inventions
such as X-rays and electrocardiographs paved the way for
technological advancements in healthcare. These
innovations revolutionized diagnostics and laid the
foundation for the MedTech landscape we know today.
The Digital Revolution: The mid-20th century witnessed
the convergence of computers and digital technology,
marking a significant turning point for MedTech. Electronic
health records (EHRs) emerged, offering a digital
alternative to paper-based patient records. This transition
not only streamlined record-keeping but also set the stage
for future digital innovations in healthcare.
The Internet Era: As the internet became ubiquitous in the
late 20th century, MedTech experienced a paradigm shift.
Telehealth, online patient portals, and remote monitoring
solutions gained prominence. These technologies expanded
access to healthcare services and improved patient
engagement by allowing remote consultations and access to
health information.
The Rise of Data Analytics and AI: In the 21st century,
data analytics and artificial intelligence (AI) became
integral to MedTech. Big data analytics and machine
learning algorithms enabled healthcare organizations to
extract actionable insights from vast amounts of data. This
data-driven approach has revolutionized clinical decision-
making, personalized treatment plans, and predictive
analytics for disease management.
Benefits of MedTech for Healthcare Organizations
The rise of MedTech has brought about numerous benefits
for healthcare organizations, impacting patient care,
operational efficiency, and overall healthcare delivery:
19 August 2023

Enhanced Patient Care: MedTech has significantly
improved patient care by enabling more accurate
diagnostics, personalized treatment plans, and timely
interventions. Devices like MRI machines, CT scanners,
and robotic surgery systems have revolutionized medical
procedures.
Efficient Healthcare Delivery: EHRs and telehealth
platforms have streamlined healthcare delivery. Physicians
can access patient records remotely, collaborate with
specialists, and offer teleconsultations, reducing the need
for physical visits and wait times.
Data-driven Insights: Healthcare organizations can
harness the power of data analytics to gain valuable insights
into patient populations, disease trends, and treatment
outcomes. This data-driven approach facilitates evidence-
based decision-making.
Cost Savings: MedTech has the potential to reduce
healthcare costs through preventive care, early disease
detection, and remote monitoring. By identifying health
issues at an earlier stage, healthcare organizations can
prevent costly hospitalizations.
Improved Patient Engagement: Patient engagement tools
and mobile health applications encourage individuals to
take an active role in managing their health. These
technologies offer features such as medication reminders,
health tracking, and access to educational resources.
Streamlined Operations: Administrative tasks, such as
appointment scheduling, billing, and claims processing,
have become more efficient through the automation
capabilities of MedTech solutions. This reduces
administrative burdens on healthcare staff.
Telemedicine’s Reach: Telemedicine has expanded
healthcare access, especially in remote and underserved
areas. Patients can now receive consultations from
specialists without the need for long-distance travel.
Research Advancements: MedTech supports medical
research by providing data collection tools, remote
monitoring capabilities, and platforms for clinical trials.
This accelerates the development of new treatments and
therapies.
Challenges and Considerations
While the benefits of MedTech are substantial, healthcare
organizations must also navigate challenges, including data
security, interoperability issues, and the cost of
implementing and maintaining these technologies. Ensuring
patient privacy and complying with regulatory requirements
remain critical considerations.
Technology’s impact on medicine and healthcare is nothing
short of revolutionary. MedTech, including Telehealth, AI,
EHRs, wearable devices, 3D printing, surgical robotics,
biotechnology, and genomics are driving unprecedented
advancements in patient care, diagnosis, and treatment.
Telehealth and telemedicine have emerged as game-
changers in healthcare delivery. These technologies
leverage telecommunications to facilitate remote
consultations, diagnostics, and treatment. Patients can now
connect with healthcare providers from the comfort of their
homes, leading to increased accessibility and convenience.
Telehealth has proven especially valuable during the
COVID-19 pandemic, minimizing the risk of virus
transmission and ensuring continuous care.
As technology continues to evolve, it holds the promise of
delivering more personalized, efficient, and accessible
healthcare, ultimately improving patient outcomes and
reshaping the future of medicine. Embracing these
innovations and addressing associated challenges will be
crucial in harnessing the full potential of technology in
healthcare. The journey of MedTech from its early
beginnings to its current prominence has revolutionized
healthcare organizations worldwide.
20

or an individual, battling with cancer is a
Fnightmarish battle for survival. More than often,
cancer is detected in the later stages, making it
difficult for the patient to respond positively to the
treatments offered and thus endure the ordeal. More than
quick diagnosis and the precise treatment, what all of the
patients expect are qualities like compassion, humane
caring attitude, affordability and easily accessible care that
can ensure them speedy recovery.
In this regard, Asian Cancer Institute-Cumballa Hill
Hospital, aka ACI-CHH has emerged as an institution with
dedication, commitment, and values at the foundational
core of its existence and operations.
ACI-Cumballa Hill Hospital, located in the heart of
Mumbai at Kemps Corner is backed and managed by a
team of renowned oncosurgeons from The Asian Institute
of Oncology Pvt Ltd. The distinguished multispecialty
panel, backed by a team of experienced healthcare
professionals, promises to provide comprehensive,
advanced holistic treatment. ACI-CHH has developed an
approach for providing personalized medical treatment with
a humane touch, reviving hope in healthcare.
The Healing Foundation of Hope
ACI-Cumballa Hill Hospital is a NABH Accredited multi-
speciality COVID-free tertiary healthcare centre with over
50 beds – out of which 11 are Intensive Care Unit (ICU)
World-class Cancer Care with a Humane Touch
Dr Ramakant Deshpande
Chairman of Asian Institute of
Oncology Pvt Ltd – Cumballa Hill Hospital
Asian Cancer Institute-Cuballa Hill Hospital
(ACI-CHH)
22

beds, three state-of-the-art operation theatres, an advanced
Cath lab, a robotic surgery suite, an endoscopy suite,
isolation rooms, and daycare services. The hospital is
known for its oncology expertise, as it is home to the panel
of top oncologists. The hospital handles all types of
oncology surgeries and chemotherapies.
ACI-CHH’s Kemp's Corner facility is well equipped with
three operating rooms and an endoscopy theater for
preventive health care and dental care. It combines cutting-
edge infrastructure with technological advancements in a
delightfully pleasant, patient-friendly setting. It's a fantastic
team of qualified doctors who work around the clock to
provide patients with the best medical care possible.
The hospital has a rich history, beginning as a boutique
hospital led by India's leading Obstetrician and
Gynecologist, late Dr VN Shirodkar, who assisted in the
birth of the former Prime Minister, the late Honorable Rajiv
Gandhi, here.
The hospital was later managed by renowned cardiothoracic
surgeon Dr KR Shetty, who expanded it into a tertiary care
facility specializing in heart ailments under the new name
Cumballa Hill Hospital and Heart Institute.
This location now has the added benefit of excellence in
cancer care provided by Asian Cancer Institute which has
been constantly awarded as the Western India's Best Cancer
Care Center for three consecutive years (Times of India
2017,18,19,20). This is because ACI-Cumballa Hill
Hospital provides excellence in all tertiary care disciplines
as well as cancer care.
Fostering Compassionate Healthcare
ACI-CHH offers all the treatments in the modern state-of-
the-art infrastructure with several characteristic features,
including top-notch doctors, Fast Investigations and Fast
Treatment, Mammography, a Dedicated daycare unit for
chemotherapy, Trained staff for chemotherapy, Medicine is
prepared under proper techniques and a biosafety cabinet,
Histopathology, Cases are Published as Research Papers,
there are Weekly clinical meets where the cases have been
discussed, and 24*7 laboratory and diagnostic centre.
The hospital is running a short-term oncology course for the
nursing staff. Also, facilities like a Trained staff, Panel of
Cardiologists and Cardiac Surgeons, 24*7 Cardiac Cath
Lab and Cardiac OT are available for immediate treatment.
ACI-CHHs well-equipped ICU manages cardiac patients
and treats international patients too.
The Multidisciplinary Advantage
Orthopedics, ENT, Bariatric Surgery, Cardiology, Cardiac
Surgery, Dentistry, Emergency Medicine, Endocrinology,
Surgical Oncology, Medical Oncology, Gastroenterology,
General Medicine, GI Surgery and Proctology, Gynecology,
Minimally Invasive surgeries of Laparoscopy/
Thoracoscopy, and other services are available at the
hospital. Nephrology, Neurosurgery, Ophthalmology,
Plastic and Reconstructive Surgery, Pulmonology, Thoracic
Surgery, Urology, Vascular Surgery, Radiology, and many
other specialties are available.
ACI-Cumballa Hill Hospital also offers comprehensive
health checkup packages for people of all ages. There are
facilities for pulmonary function testing, stress testing, 2D
echo with dobutamine, ECG, mobile x-ray, digital x-ray,
ultrasound, mammography, and interventional radiology.
Accident and Emergency, Blood Storage Unit, Daycare,
Dietetics, Physiotherapy, Speech Therapy, 24x7 Pharmacy,
and Mortuary are also available.
Recovered Patients Expressions of Gratitude
Manjula Kochher – “I had a very satisfying experience with
the hospital. All staff - doctors, nurses, administrative staff,
and room service staff- are very good and cooperative.
Always prompt in replying to your queries. I am glad that I
choose this hospital for my treatment. Thanks a lot for all
your support and caring.”
Anuraj Anand – “Really good hospital, with awesome
surgeons and health care staff. I was operated on for
oesophagus cancer here. Dr Deshpande and his team of
doctors took really good care of me and my health. Dr
Anjali is an amazing physiotherapist who made sure I did
all my exercises which really helped me get back on my feet.
Thanks to the entire ACI for taking good care of me!”
Apurva Avarsekar – “The health care service provided at
Cumballa Hill Hospital is excellent. The doctors are
extremely efficient, proficient and friendly. The nursing
team is very helpful and caring. I would especially like to
thank Dr Anjali Parabh for the physiotherapy treatment
that she gave me. She is an intelligent, bubbly and a sweet
person who made all the sessions enjoyable. I would
recommend this hospital for its atmosphere as well as the
professional doctors and nursing staff.”
Pruthviraj Chaudhari – “Amazing support provided by
Hospital doctors, sisters, brothers and medical staff.
23 August 2023

The facilities are very good. Communication with any
staﬀ/doctor is very convenient. Hygiene is up to the mark.
The canteen food served is healthy. Thank you for your
service.”
*ACI-CHH Hall of Fame*
The Asian Cancer Institute - Cumballa Hill Hospital has
many awards and achievements as a testament to its
humongous success and popularity amidst healthcare
seekers.
Ÿ 9th Empower Award 2023.
Ÿ Critical Care Health Survey 2022.
Ÿ Midday Health & Wellness Award 2021.
Ÿ Multi-Speciality Survey 2021.
Ÿ Emerging Multi-Speciality Hospital by Times
Healthcare Leaders 2020-21.
Ÿ Best Emerging Multi-Speciality Hospital by Times of
India Healthcare Surgery 2020.
Ÿ Iconic Emerging Multi-Speciality Hospital 2020 by
Mid-Day Iconic Awards.
Ÿ Best Emerging Multi-Speciality Hospital
Ÿ Best Orthopedic and Sports Medicine Hospital Award
Ÿ First position as a national single speciality hospital in
all India critical care hospital ranking survey 2023.
Ÿ Iconic Hospital in Oncology in Mumbai by mid-day
Health & Wellness Icons.
An Empowering Leadership
Dr Ramakant Deshpande, Chairman of Asian Institute
of Oncology Pvt Ltd – Cumballa Hill Hospital, has been the
driving force behind the developments and exceptional
services provided by ACI-CHH. Dr Ramakant specializes in
the treatment of Esophageal, Lung, Chest Wall,
Mediastinal, Pediatric, and Thoracoscopy/Robotic Surgery
tumors.
Dr Ramakant is a well-known cancer expert with over 35
years of experience. He has been very active and passionate
in providing dedicated services that not only cured the
patients but also provided valuable guidance to the patients
and their families in adhering to the procedures and
protocols.
With his diagnosis and eﬀective treatments, his vision and
broader approach to the patient's condition have been
accurate. Throughout his distinguished career, Dr Ramakant
has assisted and guided the development of several
oncologists.
ACI-CHH is a NABH Accredited 50+ bedded
multi-speciality COVID free tertiary healthcare
centre with 11 ICUs, three state-of-the-art
operation theatres, an advanced Cath lab,
a robotic surgery suite, an endoscopy suite,
isolation rooms, and daycare services.
24

Tech-enrichment
Technological applications in healthcare have brought about
the much-needed transformation, allowing doctors to make
more accurate and timely diagnosis. It has aided in efficient
data management by creating, handling, analyzing, and
comprehending data in real time. "Our operation theaters,
modernized fully equipped Cath Lab, ICUs, pharmacy,
laboratory, and radiology (X-ray and ultrasonography)
services are open at all times, every day," Dr Ramakant
says.
He goes on to say that their advanced cardiology services
are equipped with Western India's first Artificial Intelligence
(AI)-based platform with Low Dose Technology in Best-in-
Class Patient Care. Virtual Simulation with enhanced
capabilities and 78% contrast volume reduction in structural
heart procedures.
Words of Wisdom
Dr Ramakant advises aspiring cancer specialists to ‘have an
approach to learning new things and observe doctors in
their medical practice.’ Understanding the symptoms,
scheduling proper diagnosis with tests, and determining the
exact cause are all critical. As you work on more cases, you
will gain confidence. Be curious about the treatments,
duration, and results by monitoring the patient’s condition,
health status, and repetitive diagnostic reports. Talk
positively and give your best possible services and
guidance.
Towards the Healthiest Future
Sharing ACI-CHH’s vision, mission and values Dr
Ramakant says ACI-Cumballa Hill Hospital, an innovative
and leading tertiary care hospital is dedicated to
transforming patients’ lives through clinical quality, patient-
centric service and unmatched commitment. He states, “We
are committed to providing compassionate, accessible,
high-quality, cost-effective healthcare to the community.”
At ACI-Cumballa Hill Hospital, Dr Ramakant and his team
recognizes the value of every person and are guided by their
mission of commitment to excellence and leadership. He
adds, “We at ACI-CHH believe in providing personalized
medical treatment with a humane touch. And that is our
future vision, too.”
He further says that they are investing in people, processes,
technologies, infrastructure, and advancing themselves with
a 360-degree holistic and sustainable strategic approach.
“Getting patients from all parts of the country and the
world, we have steadily designed our expansion plan, which
has footprints in the making – Centers in UP,
Bhuvaneshwar, Indore, Navi Mumbai, Borivali, Muscat,
and Vietnam,” concludes Dr Ramakant.
25 August 2023

26
www.ciolookindia.com September 2023
26

27
Innovations
Healthcare
HowTelehealthisDriving Constant
in the Modern
Niche?
The world is changing. I can sense it
in the nerves of times, the breaths of
space, and oceans of human hearts.
Today’s era is moving at a break-neck speed,
while technology is advancing at an
unprecedented rate. The hyper-active
technovators are daily disrupting every
industry and each sector. How can the
healthcare industry, in such scenarios, remain
and exception to the winds of change?
After the revolutionary marvels of
telecommunication and television, the rise of
telehealth is one of the most significant and
transformative changes in recent years. This
innovative approach to healthcare delivery
has been a driving force behind constant
innovations in the modern healthcare niche,
revolutionizing the way patients access
medical care and doctors provide it.
The Telehealth Revolution
Actually, from old times, doctors visiting
patients in emergency cases has been an elitist
and selective trend. That trend evolved into the
current practice of telehealth, where, healthcare-
givers are now reaching out to the outpatients in the
remotest corners of the geographies.
Also, virtual consultation has been there since quite a
time now. It became advanced in terms of distance, reach,
and scope. Furthermore, telehealth, sometimes referred to
as telemedicine, is a broad term encompassing the use of
digital information and communication technologies to
provide remote healthcare services. This transformative
approach to healthcare has brought about several notable
changes in the industry, leading to enhanced patient
experiences, improved access to care, and greater efficiency
in healthcare delivery.
Accessibility and Convenience
One of the most evident impacts of telehealth is the
increased accessibility and convenience it offers patients.
Traditionally, accessing healthcare services often involved
time-consuming visits to healthcare facilities, which could
be particularly challenging for those living in remote or
underserved areas. With telehealth, patients can consult
with healthcare professionals from the comfort of their
homes using video conferencing, chat, or phone calls. This
convenience has been a game-changer for many, allowing
them to seek timely medical advice without the need for
travel.
Expanded Reach
Telehealth has broken down geographical barriers,
expanding the reach of healthcare services. Patients in rural
or medically underserved regions now have access to
specialists and healthcare facilities that were previously out
of reach. This increased reach has been critical in
addressing healthcare disparities and ensuring that more
people receive the care they need.
Efficient Care Delivery
Efficiency in healthcare is crucial, and telehealth has
streamlined many aspects of care delivery. Through
electronic health records (EHRs) and telehealth platforms,
healthcare providers can access patients’ medical histories
and relevant data, leading to more informed decision-
making. Moreover, telehealth has facilitated better
coordination among healthcare teams, allowing for quicker
referrals and consultations.
27 August 2023

28
Chronic Disease Management
Telehealth has proven to be invaluable in the management
of chronic diseases. Patients with conditions like diabetes,
hypertension, or heart disease can benefit from remote
monitoring devices that transmit vital health data to their
healthcare providers. This continuous monitoring enables
early intervention and personalized care plans, improving
patients’ quality of life.
Mental Health Support
The rise of telehealth has also been instrumental in
addressing the growing mental health crisis. With the
anonymity and accessibility of virtual therapy sessions,
more individuals are seeking help for mental health
concerns. Telehealth has destigmatized mental health care
and made it easier for people to connect with mental health
professionals.
Innovation in Health Tech
Telehealth’s growth has spurred innovation in health
technology. Wearable devices, mobile apps, and remote
monitoring tools have become integral components of
telehealth solutions. These technologies allow patients to
actively participate in their healthcare, promoting self-
management and preventive care.
Challenges and Future Outlook
While telehealth has brought about significant
improvements in the healthcare landscape, it also faces
challenges. Issues related to data security, insurance
coverage, and licensure for providers practicing across state
lines remain to be addressed. However, it’s clear that
telehealth is here to stay and will continue to drive
innovations in healthcare.
AI and Machine Learning Integration: Artificial
intelligence (AI) and machine learning will play a pivotal
role in telehealth. These technologies will be used for more
accurate diagnosis, predictive analytics, and personalized
treatment plans. AI-powered chatbots and virtual health
assistants will also become more sophisticated in providing
patient support and answering medical queries.
Remote Patient Monitoring: Remote patient monitoring
(RPM) will become more prevalent, especially for chronic
disease management. Wearable devices, sensors, and IoT
(Internet of Things) technologies will continuously collect
and transmit patient data to healthcare providers. This real-
time data will enable early intervention, reducing
hospitalizations and improving patient outcomes.
Telemedicine Platforms and Ecosystems: Telehealth
platforms will continue to evolve into comprehensive
ecosystems that offer a wide range of healthcare services.
These platforms will integrate video consultations, EHRs,
appointment scheduling, prescription management, and
more. Patients will have seamless access to their medical
records and healthcare providers through these platforms.
Telepsychiatry and Mental Health Services:
Telepsychiatry and teletherapy services will see substantial
growth, addressing the increasing demand for mental health
support. Virtual mental health visits will become more
accepted and accessible, reducing stigma and improving
access to care.
5G Connectivity: The widespread adoption of 5G
technology will enable faster and more reliable connections
for telehealth services. This will support high-definition
video consultations, remote monitoring, and real-time data
transmission, even in remote areas.
Telehealth has ushered in a new era of healthcare
innovation. As technology continues to advance and
healthcare adapts to the digital age, telehealth will remain a
driving force in shaping the modern healthcare niche,
ensuring that patients receive the care they need when and
where they need it.
28

Pioneers of a
Robust and Aﬀordable
Healthcare Delivery
Model
30

irst, we must congratulate ourselves for emerging
Ffrom the global pandemic, though with a wide-
spread impact, which would have been lessened if
not for our healthcare industry's unorganized and frag-
mented nature.
This fragmented nature is why we consider healthcare a
place to visit to get well. From now on, there is an urgent
need for us to change our mindset if we wish to tackle
similar situations henceforth.
Be Well Hospitals - a pioneering network of multispecialty
hospitals with a focus on Emergency, Multispecialty, and
Preventive Care is effectively fulfilling the modern mindset
demand of creating a holistic, well integrated and sustain-
able “SECONDARY” healthcare ecosystem amidst the
primary and tertiary layers of network that prevails
currently.
Dr C. J Vetrievel, the Founder, Chairman and Managing
Director, believes that any robust Healthcare delivery
model should have organized interconnected primary,
secondary and tertiary care established systems. No one is
thinking of creating a secondary care network. “We at Be
Well are pioneers in this for the benefit of healthcare
sectors.”
Only Choice for Trusted Networked Higher Secondary
Care Provider
Furthermore, in India, everyone who wants to utilize
healthcare services goes to bigger hospitals even for
secondary care procedures (as there is no choice of a
trusted secondary care provider). The cost in bigger
hospitals are expensive due to overheads and complexity
“So to reverse the healthcare seeking behaviour of our
country, we are aiming to create a Be Well network and
thereby work towards putting money back into the
patient's pocket through our innovative model.”
Started in 2011, today, Be Well Hospitals is located in 12
semi-urban/towns across Tamil Nadu – Tambaram, T Nagar,
Kilpauk, Poonamalle, Anna Nagar, Ambattur, Pondicherry,
Pudukottai, Tuticorin, Erode, Cuddalore, and Nagercoil.
Being an Emergency and Multispecialty Secondary Care
Hospital, the healthcare delivery model ensures accessible
and quality healthcare. The goal of Be Well is to continu-
ously spread health awareness among the Indian population
in meaningful and engaging ways in order to attain well-
being of one and all. Be Well became the first organized
private player in this “Secondary Plus Healthcare Model,”
an integrator between primary and tertiary care hospitals.
Optimum Efficiency
Sharing insights about Be Well Hospitals’ offerings and
aspects that make it stand out in the cutthroat competition;
Dr. Vetrievel states that they are establishing a unique
healthcare model with just 50-75 bed facilities in semi-
urban and district headquarters towns, with accessibility
and affordability being their clear focus. “Because of our
sheer efficiency, capital planning and centralized cost
optimization, we can offer affordable services,” he insists.
Looking at the secondary procedures and the costs
involved, 60-70% of admissions in big sector hospitals are
currently secondary care procedures. Presently, Be Well
charges only 1/3rd of what is being charged in other
renowned brands, absolutely with no compromise in
providing efficient and quality healthcare services.
Dr. Vetrievel has practised medicine for a decade at various
international medical institutions in Maldives, Switzerland,
Germany, the United Kingdom, Ireland and, Australia.
Before founding Be Well Hospitals, he was the Chief
Operating Officer of the Projects Division of Apollo
Hospitals, Chennai and held many senior positions in the
Apollo Hospitals group and was in charge of Setting up
large-scale hospitals in India and abroad.
Fostering a Tech-optimized Network
Being an experienced leader, he shares his opinion on how
adopting modern technologies like AI and ML impacts
today’s healthcare sector and how Be Well is adapting to
the change. He claims that AI and ML can analyze vast
amounts of patient data to provide personalized treatment
plans tailored to the individual's needs. It can lead to more
effective treatments and improved patient outcomes.
AI and ML can automate administrative tasks, such as
appointment scheduling, billing, and medical record-
keeping, freeing healthcare professionals' time to focus on
patient care.
“Though at an early stage, we are also working with experts
to maximize the benefits of technology.”
Considering the current industry scenario, he reveals that
they face multiple challenges and needs to continuously
overcome them. “The Health Care Delivery System is
31 August 2023

fragmented in our country compared to developed coun-
tries. There was a compelling need for an organized
network of hospitals like Be Well (addressing accessibility,
affordability and quality care to all), which could disrupt as
to how health care services is being delivered in our country
currently.”
All is Well with Be Well Ecosystem
Running a distributed small-format hospital chain contains
numerous challenges. At Be Well, they have understood
and streamlined SOP (Standard Operating Procedures) for
all activities. They have in-house training, continuous
know-how & updates involved, and knowledge enhance-
ment drives to overcome the challenges.
In his advice to budding professionals who are aspiring to
venture into the healthcare sector, Dr Vetrievel says, “Focus
on real-time problems, innovate and find solutions. Capital
is available, and you should be prudent in expansion.”
There is always a peril when you scale. Fundamentally,
ensure that you build a strong foundation and dream of
creating institutions that will last generations and thereby
help improve the lives of the common person.”
On envisioning scaling of Be Well Hospitals’ operations
and its deliverables in the future, he divulges the strategies
that are in the making: Its goal is to expand by setting up of
50 hospitals in the state of Tamil Nadu and eventually
establish 500 branches Pan India.
To speed up the process of ensuring easy access to quality
and affordable healthcare, they also utilize their expertise
and experience to help others in India and developing
countries set up hospitals that meet high-quality standards.
“We support several upcoming healthcare brands by
offering Consultancy, right from evolving the concept to
commissioning and facilitating everyday operations, which
is also one of our niches which we will be running in
parallel in the near future,” he concludes.
Because of our sheer
efficiency, capital planning
and centralized cost
optimization, we can offer
affordable services.
Ÿ Be Well Pudukkottai awarded Pioneers in Emergency
Medicine by IIEMS- Hyderabad.
Ÿ IMA, TN & UNICEF, Chennai awarded Be Well
Pudukkottai as a “Mother & Baby-friendly hospital.”
Ÿ Best Primary Healthcare Hospital Award at The 6th
Annual Medical Excellence Awards – 2022.
Ÿ Received Corona Warrior Award - by our Medical
Director and our Drs Team from CTACIS by Our
Honourable Minister for Health and Family Welfare of
Tamil Nadu, Mr Ma. Subramanian.
Ÿ Received Best Multispecialty Hospitals Award from
Global Healthcare Innovation Award and Conference
2022.
Ÿ Received India’s Best 20 Hospitals of 2022 Certificate
from the Industry Insights.
Be Well Hospitals’ Hall of Fame:
32

Brands
Brands
Redeﬁning Beauty
34

In today's fast-paced world, the beauty industry
constantly evolves, and skincare brands play a pivotal
role in shaping the beauty landscape. Gone are the
days of one-size-fits-all products; modern skincare brands
have embraced a personalized approach, redefining beauty
standards and empowering individuals to embrace their
unique skin.
The Evolution of Skincare Brands:
The journey of skincare brands began centuries ago when
ancient civilizations explored various natural ingredients to
nourish and protect their skin. From ancient herbal
remedies to the first commercial skincare products, the
industry has come a long way. The 20th century witnessed
the rise of iconic skincare brands, introducing innovative
products such as moisturizers, cleansers, and sunscreens.
As technology advanced, the skincare industry witnessed a
paradigm shift. Research and scientific breakthroughs led to
a deeper understanding of skin biology, paving the way for
cutting-edge formulations. Today, modern skincare brands
leverage the power of technology, research, and natural
ingredients to deliver effective and personalized solutions.
Redefining Beauty Standards:
Modern skincare brands have ushered in a new era of
beauty, emphasizing inclusivity and celebrating diversity.
They recognize that beauty comes in all shades, ages, and
skin types, challenging traditional beauty norms. Brands
now focus on empowering individuals to embrace their
natural beauty, nurturing self-confidence, and promoting
self-expression.
Diverse Product Offerings:
One of the key aspects of modern skincare brands is their
diverse product offerings. They cater to various skin
concerns, such as ageing, acne, hyperpigmentation, and
sensitivity. From serums infused with potent antioxidants to
lightweight moisturizers with SPF protection, these brands
curate product lines that address specific needs and deliver
visible results.
Clean and Sustainable Beauty:
With growing environmental consciousness, modern
skincare brands have embraced clean and sustainable
beauty practices. They prioritize using eco-friendly
packaging, responsibly sourced ingredients, and cruelty-
free formulations. Consumers are increasingly seeking
products that align with their values, and these brands
deliver on the promise of responsible beauty.
Personalization through Technology:
Technology has revolutionized the skincare industry,
enabling brands to offer personalized experiences to their
customers. Virtual consultations, skin analysis apps, and AI-
powered algorithms help customers identify their unique
skin concerns and receive tailored product
recommendations. This level of personalization enhances
the overall skincare journey and fosters brand loyalty.
Global Reach and Accessibility:
The internet and e-commerce have made skincare products
accessible worldwide. Modern skincare brands can now
reach customers across the globe, breaking down
geographical barriers. The rise of social media and
influencer marketing further amplifies brand visibility,
allowing skincare enthusiasts to explore and connect with
brands they might not have discovered otherwise.
Advancements in Ingredient Technology:
Modern skincare brands harness the latest advancements in
ingredient technology to create high-performance
formulations. From peptides that stimulate collagen
production to hyaluronic acid for intense hydration, these
brands incorporate scientifically proven ingredients that
deliver tangible benefits to the skin.
Skin Health as a Priority:
Beyond aesthetics, modern skincare brands prioritize skin
health. They educate consumers about the importance of a
well-rounded skincare routine that includes cleansing,
moisturizing, sun protection, and targeted treatments. By
emphasizing skin health, these brands instil a long-term
approach to beauty and encourage customers to invest in
their skin's well-being.
Innovative Marketing Strategies:
In the digital age, modern skincare brands rely on
innovative marketing strategies to engage with their
audience. Social media platforms, influencer partnerships,
and user-generated content drive brand awareness and
foster authentic connections with consumers.
The Era of Transparency:
Transparency is a hallmark of modern skincare brands.
They provide clear and concise information about their
products, ingredients, and research. This transparency
builds trust with consumers, who appreciate brands that are
open about their practices and values.
35 August 2023

Advancements in Global Skincare Branding:
In the globalized world, skincare brands face unique
challenges and opportunities. Advancements in global
skincare branding have transformed how these brands
approach marketing, distribution, and product development.
Brands now consider cultural nuances, regional preferences,
and diverse skin needs to create targeted and effective
skincare solutions for customers worldwide.
Cultural Sensitivity and Inclusivity:
Global skincare branding goes beyond translating
marketing materials into different languages. It involves
understanding and respecting the cultural norms and
sensitivities of diverse markets. Brands must be mindful of
packaging, imagery, and messaging to ensure they resonate
with the local audience and foster a sense of inclusivity.
Adapting to Local Regulations:
Different regions have varying regulations and standards for
skincare products. Global skincare brands must navigate
these complexities to ensure compliance while maintaining
product consistency. Adapting to local regulations also
involves tailoring product formulations to meet specific
requirements in different markets.
Collaborations with Local Influencers:
Influencer marketing has become a powerful tool for
skincare brands to connect with their audience. Global
brands collaborate with local influencers and beauty experts
to gain credibility and reach in new markets. These
influencers can provide authentic reviews and
recommendations, driving brand visibility and sales.
E-commerce and Accessibility:
The rise of e-commerce has revolutionized how skincare
brands reach global customers. Brands can establish online
stores or partner with reputable e-commerce platforms to
sell their products internationally. This accessibility enables
customers from various countries to easily access and
purchase their favourite skincare products.
Sustainability and Social Responsibility:
Global skincare branding necessitates a commitment to
sustainability and social responsibility. Brands that
prioritize ethical sourcing, eco-friendly packaging, and
support social initiatives gain favour with consumers who
value responsible and conscious beauty choices.
Modern Skincare Brands in the Era of Globalization:
The era of globalization has transformed the beauty
industry, and skincare brands play a central role in this
evolution. As cultures intertwine and beauty enthusiasts
seek diverse and effective solutions, modern skincare
brands are well-positioned to redefine beauty standards and
empower individuals to embrace their unique skin
confidently.
In conclusion, modern skincare brands have redefined
beauty by embracing inclusivity, personalization, and
sustainability. With a focus on skin health, cutting-edge
formulations, and global accessibility, these brands
empower individuals to celebrate their unique beauty
confidently. As the industry continues to evolve, it's evident
that modern skincare brands will continue to play a vital
role in shaping the future of beauty.
Rooppreet Kaur, Director with a track
record of driving successful business
strategies and achieving significant growth
milestones. Skilled in team leadership,
strategic planning, and fostering strong
client relationships. Currently responsible
for overseeing company operations and
driving innovation to deliver
exceptional results.
About the
36

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