2. PAGE. 3-4
From SoLoMo to HyLoMo
TECHNOLOGY PAGE. 5
Renren Update Mobile App - Introducing Public Pages
3. From SoLoMo to HyLoMo
Emergence of HyLoMo
Here’s the scene…
On you way home from work, you remember it’s your girlfriend’s birthday tomorrow and you decide to buy her a camera.
There’s a digital shop 300m away.
You say ‘camera’ to
an app on your cell. Not only that, you can also see
that your friend Wang has
shopped there and given it a good
review!
So, you head
straight there and
This finds you the pick up the camera.
closest result.
You’re here!
That’s not all
though. Based on
your interests and
Well, why not?! You book location, the app
two tickets and with your makes some other
girlfriend’s present bought suggestions…
As you’re considering it, your friend Tan’s dialog
in record time, you head to box pops up: “Hey! My phone says you’re near Digital shop
the stadium to meet Tan. the stadium! How about the football tonight?” Nearby, at the stadium, a football
You’re here!
match is starting at 19:00 tonight.
Summary
“HyLoMo” stands for “Hyper-Local Mobile” and for those still getting to grips with “SoLoMo” (Social, Local, Mobile), digital media waits for
no-one. The concept is already being infused into smartphone apps but is set to take off in a big way next year. The core ethos is that we live
locally; we tend to shop, eat and ultimately exist, between where we live and where we work.
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4. From SoLoMo to HyLoMo
HyLoMo is Everywhere
Everyone loves an app.
Massive volumes of real-time data
could make smartphone apps
People start to spend more time on Apps considerably more useful to
than web consumers, brands and advertisers.
CIC view:
The availability and ability to analyze such a quantity of earnest, real-life behavioral data could and should benefit everyone. Consumers’
access to information will increasingly reflect the ways that we live, as will the products and services we seek out, and the marketing
activity that makes our preferred brands more accessible. Smartphones already know where we live, where we shop, where we eat and
what information we look for in order to facilitate this ongoing process of consumption. The challenge and exciting opportunity for
advertisers is in taking full advantage of this river of information, springing from an increasingly diverse variety of sources.
4
5. Renren Update Mobile App - Introducing Public Pages
Extra: Renren’s Mobile Update
On the subject of Renren, let’s look at how Renren’s updated mobile app has enhanced brand
engagement features…
“Public Pages” in the Full content can be Filter with tabs to Participate in your
updated Renren app accessed from the navigate through the consumers’ mobile
offer one slide access brand Page, including content shared by the conversation with
to Pages. videos and links to brand and it’s
SNS like Renren.
external content. followers.
5
10. Shanghai:
Room 108, Building A, UDC Innovative Plaza, No.125,North Jiangsu Road
Shanghai, 200042, China
Phone: 021 - 52373860 | Fax: 021 - 52373632
Beijing:
1006 / 10F, Block C, No. 60, Dongsihuanzhong Road, Chaoyang District
Beijing, 100025, China
Phone: 010 - 59080268
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parties and/or publication in whole or in part is strictly prohibited
without expressed written consent of CIC.
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许可，本文件或文件中的任何内容不得转交给第三方， 同时也不得
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