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随着消费者维权意识的增强,“3.15”消费者权益保护日成为企业和品牌危机集中曝光的时期,往往引发较大的讨论声量和舆论关注。基于此,CIC再度联合奥美公关发布《2013微时代危机管理白皮书》,针对2013年度20个微博品牌危机管理案例进行统计分析,指出危机爆发后企业应不过早对事件下结论,但需第一时间诚恳表达对事件的关注并迅速开展行动。白皮书作为危机管理的指导手册,力图帮助企业深入理解社会化媒体时代的危机管理要则,从容应对。
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