Vappu Manty - Personalizzazione e approccio peer-to-peer: i viaggiatori oggi sono sempre più influenzati dai contenuti generati dagli utenti, ritenuti più autorevoli ed empatici…..

1. MyHelsinki:
helping people
find the best of
Helsinki
Vappu Mänty
Director, Communications & PR
Helsinki Marketing Ltd

2. It’s the end
of tourism
as we know
it.
3
The era of localhood for
everyone has begun.

3. 24.2.2020 Tia Hallanoro 4

4. 5

5. One of the new brand
identity spearheads is
the new My Helsinki
concept – all Helsinki
city marketing is based
on genuine
recommendations.*
*Grand One Winner 2018: Best Web Service and Best Service
Design

6. MyHelsinki Service Promise
In keeping with the website’s service
promise, “Your local guide to Helsinki”, all
the content has been compiled by local
tastemakers. It’s a recommendation you
can trust.
7

7. 8

8. One of the key features is
MyHelsinki lists, a visual map of
favorite places in Helsinki that
anyone can create and share.
9

9. 10
MyHelsinki lists
are a way for
locals to let the
world know
about their city.

10. We are able to offer the
most relevant content
about Helsinki, tailored
for different audiences.

11. Thank you!
Vappu Mänty
Director, Communications & PR
vappu.manty@hel.fi
+358 50 401 3548