Nearhood is a proposed hyperlocal social media and news aggregator platform that would allow users to connect and share information within their local neighborhoods and villages. It aims to serve the location-based social needs that are not fully met by existing social media platforms by focusing on hyperlocal communities. The document outlines Nearhood's value proposition, business model, competitive landscape, progress to date including an MVP platform and user testing, and plans for further development and expansion. It also introduces the founding team and advisory board.
The Vikings are the most striking of all warriors. Despite terrorize the seas and kidnapping slaves, captivate the imagination of a lot of people. However, they are also the most mysterious, and so here are some fun facts about the Vikings who may not know will tell you.
Born Local - Making Local Communities Flourish!Born Local
Mission of Born Local is to make local communities flourish. We develop a hyperlocal social media platform called Nearhood and operate online services based on it.
Sanom.at – yhteisöllinen paikallismedia jokaiselle kaupunginosalle ja kylälleBorn Local
Sanom.at on yhteisöllinen paikallismedia, joka tuo yhteen asukkaat, paikalliset yhdistykset, kaupunkihallinnon ja paikallisen elinkeinoelämän yhteisöllisesti elävässä ja helposti lähestyttävässä verkkoympäristössä.
Briefly, CIVICROWD is the KICKSTARTER for government. It empowers citizens to invest in their communities. It is a donation based crowdfunding platform that connects citizens with their local government. This brings additional funds to cities and allows citizens to invest in projects where their heart lies.
CIVICROWD brings civic engagement in a transparent and efficient form. It connects citizens and cities in a convenient way that will change the way citizens interact with their local government.
The Vikings are the most striking of all warriors. Despite terrorize the seas and kidnapping slaves, captivate the imagination of a lot of people. However, they are also the most mysterious, and so here are some fun facts about the Vikings who may not know will tell you.
Born Local - Making Local Communities Flourish!Born Local
Mission of Born Local is to make local communities flourish. We develop a hyperlocal social media platform called Nearhood and operate online services based on it.
Sanom.at – yhteisöllinen paikallismedia jokaiselle kaupunginosalle ja kylälleBorn Local
Sanom.at on yhteisöllinen paikallismedia, joka tuo yhteen asukkaat, paikalliset yhdistykset, kaupunkihallinnon ja paikallisen elinkeinoelämän yhteisöllisesti elävässä ja helposti lähestyttävässä verkkoympäristössä.
Briefly, CIVICROWD is the KICKSTARTER for government. It empowers citizens to invest in their communities. It is a donation based crowdfunding platform that connects citizens with their local government. This brings additional funds to cities and allows citizens to invest in projects where their heart lies.
CIVICROWD brings civic engagement in a transparent and efficient form. It connects citizens and cities in a convenient way that will change the way citizens interact with their local government.
Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.
dichtbij.nl: community & entrepreneurshipBart Brouwers
"Put Local and Hyperlocal Content at the Heart of your Future Projects". De titel van de conferentie was behoorlijk dwingend. Voor de presentatie die ik er mocht geven, was dat niet de bedoeling. Meer een aansporing voor iedereen die actief wil zijn op het hyperlokale terrein, om toch vooral twee aspecten niet te vergeten: de community en het ondernemerschap.
Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylenOrsolya Anna Tóth
Hi, my name is Orsi Toth, thanks for taking the time to have a look at my portfolio. I am brand strategist, workshop facilitator, startup founder and entrepreneur.
This is a detailed account of the values I stand for, the skills I am strongest at as well as projects and work that demonstrates them.
I am available for freelance work - if anything catches your eye within, feel free to reach out to me to see how may I be able to help.
Looking forward to talk!
PS: None of this would have been possible without the amazing people I've had the pleasure of working with and learning from. Big, heartfelt thank you to all of them.
This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
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The Community Agency is a social business idea aiming at training and improving employability of unprivileged young professionals; incubate social businesses from local entrepreneurs; train and incubate projects from existing third sector players to increase impact on the ground; and 'bottom of the pyramid' consultancy, to reduce the divide and increase understanding between the so called 'top' and 'bottom'.
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recommendations are presented to deepen the knowledge in this area and promote applied research. This study
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"Put Local and Hyperlocal Content at the Heart of your Future Projects". De titel van de conferentie was behoorlijk dwingend. Voor de presentatie die ik er mocht geven, was dat niet de bedoeling. Meer een aansporing voor iedereen die actief wil zijn op het hyperlokale terrein, om toch vooral twee aspecten niet te vergeten: de community en het ondernemerschap.
Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylenOrsolya Anna Tóth
Hi, my name is Orsi Toth, thanks for taking the time to have a look at my portfolio. I am brand strategist, workshop facilitator, startup founder and entrepreneur.
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I am available for freelance work - if anything catches your eye within, feel free to reach out to me to see how may I be able to help.
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This report covers all seven session from day one of Local Social Summit 2011 (LSS'11) Additionally, we have pulled together our view on the most important trends to watch in 2012, including: Incumbents are at risk; Data is everywhere; The rebirth of local; Mobile broadband; The next Internet arrives; The death of daily deals; and Social outsourcing grows...
THINK is an original business plan my team and I developed in our postgraduate Marketing Leadership Capstone course. In April 2016, my team and I received the John L. Murray Award for Excellence in Marketingfor developing THINK, a community workspace that combines digital and physical. The emphasis is on fostering creativity whilst empowering members to take control of their own education
The Community Agency is a social business idea aiming at training and improving employability of unprivileged young professionals; incubate social businesses from local entrepreneurs; train and incubate projects from existing third sector players to increase impact on the ground; and 'bottom of the pyramid' consultancy, to reduce the divide and increase understanding between the so called 'top' and 'bottom'.
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findings highlight prominent researchers in this field, leading universities, and influential journals. Particularly,
it is identified that China plays a leading role in "felt obligation" research. The analysis of keywords emphasizes
the thematic focuses of these studies and provides a roadmap for future research. Finally, various
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2. Nearhood is a hyperlocal social media
and news aggregator for each
neighbourhood and village.
3. A SOCIAL MEDIA PLATFORM
for the last underserved social factor
Our social
relations are
based on three
different factors
INTEREST
FAMILIARITY
LOCATION
4. A SOCIAL MEDIA PLATFORM
for the last underserved social factor
Our social
relations are
based on three
different factors
FAMILIARITY
Social media
services
exploit these
factors
INTEREST
LOCATION
5. A SOCIAL MEDIA PLATFORM
for the last underserved social factor
Our social
relations are
based on three
different factors
FAMILIARITY
We want to be
the definitive
social hyperlocal
service, serving
all locationbased social
needs.
Social media
services
exploit these
factors
nearhood
INTEREST
LOCATION
6. All locally relevant information in one place
municipality
news
sources
associations
nearhood
other
online
services
residents
local
businesses
7. Weekly news:
Automatically created
and/or locally curated
aggregate of the ost
important nesws of
the week and events
of the next week.
Delivered weekly
to email and
accessible also
online
10. We spend a major part of
our time around the
place where we live.
We offer an efficient we
to keep up with our
surroundings – and to
discuss local topics.
50%
11. You’ve found an abandoned bike in your yard:
how do you reach out to your neighborhood
to check if it belongs to someone nearby?
Photo: (cc) owenfinn16 http://www.flickr.com/photos/yokohamarides/
12. Your hairdressing salon in the local mall is out of bookings for
the whole afternoon: how do you send out a message to
people nearby that you have half-price special starting now?
13. City planning, police and other public
authorities generate lots of information
about local issues – but to keep up with
that information flow as residents, we
would need to follow dozens of different
channels.
14. For companies there’s a
huge variety of digital
channels in general and
ways of segmenting
customers based on age,
profession, gender, etc.
But for a local business to
reach out to local residents,
the only real means today
are still the old-fashioned
print and direct marketing.
16. Our daily
surroundings
still play a major
role. In our lives
– and in the
economy.
—Schuman, Michael H. "The Competitiveness of
Local Living Economies". Post Carbon Institute 2010
€
“
60%
Nearly
of the economy
is rooted in
place
”
17. Major business potential
in local comms
170
M€
Total revenue
of local printed
newspapers in
Finland in 2010
Ad sales for local newspapers in Finland
5–50
€ per resident
per year
18. Major business potential
in local comms
170
M€
Total revenue
of local printed
newspapers in
Finland in 2010
Ad sales for local newspapers in Finland
Despite large potential, hyperlocally
targeting digital marketing resident
€ per products are
per all marketing
very few, and do not fulfillyear
needs.
5–50
20. Hyperlocal platforms globally
Hyperlocal content still largely
unorganised, in individual local blogs
and Facebook groups. Everyone
agrees on huge potential, no-one has
yet made any definitive breakthroughs.
In USA there are (was) three large
hyperlocal platforms: Patch.com,
EveryBlock (RIP) ja Nextdoor however, none of them have yet made
their real breakthrough, and they are
unlikely to expand to Europe any time
Especially Europe is still mostly fairly uncontested
market for social hyperlocal platforms.
21. ”
I’ve come to believe, in fact, that
‘hyperlocal is the new global’ and am
now more convinced than ever of the
local movement’s momentum online. (…)
Going local is also a fantastic way for
businesses to show not just consumers
but also employees, friends and
neighbors that they are invested in the
community in which they live.”
http://www.ipra.org/itl/03/2012/why-em-hyperlocal-em-is-the-new-global
Marian Salzman
CEO, Euro RSCG Worldwide PR,
North America
22. ”
Combining social and
community features
from sites such as Reddit
and Twitter with open
government really has
potential.”
http://streetfightmag.com/2013/06/04/what-investors-look-for-in-a-hyperlocal-startup/
Alex Ferrara
Bessemer Venture Partners
24. Where are we?
▋ Core
platform up and running since
November 2012 under Finnish brand
Sanom.at
▋ User
research & development based done
on July in Lauttasaari, Helsinki.
▋ Pilot
marketing efforts in six city districts
starting in October 2013
▋ Wider
Finnish launches in early 2014
▋ International
2014
launches with partners during
25. Partnerships & negotiations
▋ Local
launches are based on co-operation
with active local individuals: ensuring local
relevance while keeping costs low.
▋ Experimenting
different licensing and
partnering models, eg. co-operation with
local development project in Kivistö, Vantaa
▋ Negotiations
companies
on co-operation with media
26. Current funding
▋ Company
▋ Mostly
founded in July 2012
self-funded and bootstrapped.
▋ Received
grant from Helsingin Sanomat
Foundation and project funding from Tekes
(Tempo).
▋ No
external investors yet.
27. Feedback from
our test users:
“Really useful &
exactly what I’ve
been looking for!”
“I think it could
replace the local
newspapers.”
“I’d love to have a service
where I could see all the
local services in one place.
So few small business
have their own websites.”
“Even the smallest news are
interesting when they are
from my neighborhood”
“This is much more clear than FB
groups! And contents are much
more varied, coming from many
places – that’s a big plus.”
29. We have a highly skilled & experienced team
Lari Lohikoski
Miemo Penttinen
❙ Digital experience since mid-1990’s,
❙ 15 years of digital agency background
experienced in all aspects of creating
and leading a successful digital
consumer business.
❙ Founder of leading Finnish online
auction Huuto.net (1999-2008)
❙ More recently Program Director of
Helsinki Digibusiness Cluster
has built a skill set ranging from strategic
thinking to comprehensive design skills
and excellent technological
understanding
❙ Most recently worked as Design Director
at one of the oldest & largest digital
agencies in Finland, Frantic (2007-2012)
❙ Worked as design lead in major projects
for eg. MTV3, Nokia, Helsingin Sanomat
Lari is CEO of the
company, and is
developing the
technical back-end
Miemo is responsible of
design of the service and
front-end programming
30. Advisory board
Pekka Pekkala
JOURNALISM
HYPERLOCAL
“I have been writing and doing radio
since the ’80s, mostly in Finland. My CV
looks pretty decent: two journalism
master’s degrees from two continents
and cool jobs in newsrooms big and
small – including a stint at the almighty
BBC. Currently I am an entrepreneur,
running Pekkala Media, making my
money from freelance writing,
consulting and talking about
technology. Half of my time is dedicated
to writing a book, on a grant from Finland.
For the last four years I’ve split my time
between Los Angeles and Helsinki”
Christian Bergström
MARKETING
START-UPS
Strategically thinking creative with over 15
years of experience in online strategy,
design and marketing. Christian spent the
last few years as VP Marketing &
Communications at Foodie.fm - one of
Scandinavia's top startups. Prior to
Foodie.fm Christian has worked in marketing
strategy consulting, brand building and
sales. Christian has held various positions in
the creative agency field ranging from VP
Marketing and Key Account Director to
Creative Director. Christian has been part of
tens of successful consulting cases,
campaigns, online services & inititatives with
leading brands
31. See it live!
❙ sanom.at
Be in touch:
❙ lari@bornlocal.fi
❙ miemo@bornlocal.fi
❙ www.bornlocal.fi
BORNLOCAL