Orsi Toth has 10 years of experience working in digital communications across 4 countries and 9 roles. She has helped build brands and startups focused on clear communication, user-friendly products, and purpose-driven change. Orsi specializes in brand strategy, product management, partnership building, and creating educational content. She enjoys facilitating workshops to help organizations understand branding and marketing strategies.
Content marketing and the impact on organisations and processes – DTCC2016, S...SeismoTourism
Learn from the leading digital tourism consultancy in Denmark, their wealth of experience working with both National Tourism Organisations and local destinations and businesses. The steps taught in this workshop will help to understand both the changing content landscape and introduce smart ways to manage content in a socially driven age where mobility is central to everything. Expect to get hands-on as you look at setting up the right team structure and working approach, to planning and launching a tactically smart content strategy from the bottom up, with great examples and best practices from others.
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, SeismonautSeismoTourism
With content changing, so has our understanding of marketing and this in itself demands a change to the processes and workflows we employ everyday within our teams. This workshop will help you to get to grips with the evolving habits of users and understand better the sort of content that inspires today's traveller, the content that truly engages and that helps destinations to stay top of mind. Tapping into these new opportunities means embracing completely different team dynamics, from roles to relationships and processes.
The document outlines a plan and methodology for InterSoccer, a grassroots soccer organization, to utilize social media more effectively. It discusses InterSoccer's current lack of consistent social media use and strategy. The objectives of the social media plan are to 1) promote InterSoccer's goals of providing an enjoyable and safe learning experience for students of all abilities, 2) better understand customer demographics through surveys to target key audiences, and 3) use viral marketing techniques on social media to generate interactions and attract new customers. The methodology will analyze social media analytics tools, conduct surveys and newsletters, and measure media coverage results.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
Fire up your professional path in digital marketingSocialab
This document provides information about breaking into the digital marketing industry. It begins with an introduction by the founder and CEO of Socialab, a digital marketing agency. It then discusses the types of agencies in digital marketing, common roles, and the current job market situation. The key challenges for newcomers are breaking in, staying employed, getting promotions, and earning a good salary due to high competition. However, internships and gaining experience are recommended ways to help break into the industry.
Quan Thy Advertising provides various marketing and design services including logo design, branding, print materials, web design, and video production. Their portfolio highlights projects for clients across various industries involving identity design, packaging, promotional materials, and digital assets. The agency is a team of creative professionals with expertise in translating marketing strategies into visual designs and interactive experiences.
Content marketing and the impact on organisations and processes – DTCC2016, S...SeismoTourism
Learn from the leading digital tourism consultancy in Denmark, their wealth of experience working with both National Tourism Organisations and local destinations and businesses. The steps taught in this workshop will help to understand both the changing content landscape and introduce smart ways to manage content in a socially driven age where mobility is central to everything. Expect to get hands-on as you look at setting up the right team structure and working approach, to planning and launching a tactically smart content strategy from the bottom up, with great examples and best practices from others.
ORGANISING THE PROCESS OF CONTENT CREATION - DTCC2016, SeismonautSeismoTourism
With content changing, so has our understanding of marketing and this in itself demands a change to the processes and workflows we employ everyday within our teams. This workshop will help you to get to grips with the evolving habits of users and understand better the sort of content that inspires today's traveller, the content that truly engages and that helps destinations to stay top of mind. Tapping into these new opportunities means embracing completely different team dynamics, from roles to relationships and processes.
The document outlines a plan and methodology for InterSoccer, a grassroots soccer organization, to utilize social media more effectively. It discusses InterSoccer's current lack of consistent social media use and strategy. The objectives of the social media plan are to 1) promote InterSoccer's goals of providing an enjoyable and safe learning experience for students of all abilities, 2) better understand customer demographics through surveys to target key audiences, and 3) use viral marketing techniques on social media to generate interactions and attract new customers. The methodology will analyze social media analytics tools, conduct surveys and newsletters, and measure media coverage results.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
This document provides an overview of Isobar Vietnam, a digital agency that is part of Dentsu Aegis Network. It introduces Isobar's capabilities in areas such as brand creative, communications, experience, digital and PR services. It highlights clients in sectors like ICT/tech, FMCG, and automotive. Examples of campaigns for clients such as Kido, Neptune, Vinamilk and Abbott are summarized, showing how Isobar used digital and social media strategies to increase brand awareness and drive sales. The document also discusses opportunities in using new technologies like WiFi marketing for location-based campaigns.
Fire up your professional path in digital marketingSocialab
This document provides information about breaking into the digital marketing industry. It begins with an introduction by the founder and CEO of Socialab, a digital marketing agency. It then discusses the types of agencies in digital marketing, common roles, and the current job market situation. The key challenges for newcomers are breaking in, staying employed, getting promotions, and earning a good salary due to high competition. However, internships and gaining experience are recommended ways to help break into the industry.
Quan Thy Advertising provides various marketing and design services including logo design, branding, print materials, web design, and video production. Their portfolio highlights projects for clients across various industries involving identity design, packaging, promotional materials, and digital assets. The agency is a team of creative professionals with expertise in translating marketing strategies into visual designs and interactive experiences.
This document provides biographical and professional information about Barbara Battistin. It includes her contact information, education history, language skills, 23 years of experience in areas like marketing, research, design, branding, and public relations. She has worked with companies in Italy, the US, England, Poland, Malta, and Austria on over 200 projects. Her objective is to work with world-class clients, offering best-in-class solutions from start to finish in a challenging environment.
Tell your own story : how can you build human values for innovation? (preview)WeAreInnovation
Through recent discussions engaging social media and technology experts, innovation leaders and entrepreneurs have outlined a central question that could help generate long term value for their projects: what human values could we define for innovation?
You could see this presentation as a "thinkathon" collating customers, finance stakeholders and business experts views and processing them through methodologies defined as the discussion goes along. We created a tool to capture requirements, a thinking framework to compile user stories into user solutions, and a management tool to monitor costs and results. Finally, we have consolidated results into an end-to-end plan which you can use to tell your own story and build human values for innovation.
The document discusses modern approaches to brand building and communication. It emphasizes building communities, focusing on essentials, adapting quickly to change, and involving users. It provides examples of developing cultural portals and online projects to connect brands and customers through shared value and experiences. Success requires a constant vision, an agile team, focus on user needs, and an active community that helps improve and spread communication.
Tell your own story how can you become the next exponential catalyst? previewWeAreInnovation
Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI
This document discusses modern approaches to brand building and communication. It emphasizes building communities around brands, focusing on key essentials, and adapting quickly to changes. Brands are suggested to focus on relationships rather than transactions. Agile development and simplicity are advocated for, along with involving customers and considering their needs. Technology, creative work, and conceptual design should closely interact to integrate channels. Success comes from having a constant vision, an adaptable team and technology, a focused idea, and an actively involved customer community.
The document discusses strategies for promoting travel to Canada through social media. It recommends focusing social media efforts on platforms like Facebook and Twitter. It suggests creating localized online communities managed from Canada to build engagement. It also emphasizes listening to consumers, encouraging user-generated content, and shifting from one-way messaging to two-way dialogue to provide insights and a better customer experience.
The Digital Destinations project, funded by the ESRC and delivered by Bournemouth University, aimed to help local tourism businesses adopt digital technologies to increase marketing effectiveness and develop new products. Highcliffe Castle participated in workshops covering online marketing strategy. This helped the castle develop a social media strategy and grow its Facebook page to nearly 1,000 likes, engaging more visitors. The project identified Highcliffe Castle's need to hire a marketing officer with digital expertise going forward.
Leading without frontiers: A visual storyKarina Leal
When opportunity knocks, how will you respond?
How to find your future by focusing on new drivers of business value
Society has become increasingly technologically mediated. The role of ubiquity has never been more important. The design process helps mediate the relationship between practical function and how technology works within a society. Helping people and businesses to do what was previously impossible.
With the pace of change accelerating in society today, how do businesses prioritize, organize and execute new and innovative drivers of business value?
I’d like to share a visual story with you that provides business leaders with insights and true stories from the cutting edge across multiple industries, and an approach to help rapidly shape and deliver their digital strategies to gain a competitive advantage from technology.
Leading without frontiers: A visual story
Authored by Roy Sharples, with contributions from Fred Warren and Phillip Joe, Leading without frontiers offers Microsoft Enterprise Strategy’s contemporary perspective on:
• Why the pace of change is accelerating in society today
• Businesses and public services that have been re-imagined by using technology creatively
• How to envision and deliver innovative solutions with impact
• Tools & techniques for complex problem solving
• The case for change
• Fostering the right leadership style to lead without frontiers
The Microsoft Enterprise Strategy team provides unparalleled technology expertise to accelerate business outcomes. As experienced facilitators who have helped organizations across most industries achieve technology-enabled business change, we are here to ensure you are positioned for a successful future.
This document provides a portfolio for Scott Whitehead. It summarizes his experience running his own mini business buying and selling clothing online since age 16. He has generated over £10,000 profit per year. Scott is active on social media and has experience analyzing social media data and trends to engage customers. He has skills in digital marketing, photography, and customer service. Scott is seeking new opportunities to apply his entrepreneurial and problem-solving skills.
The document discusses the evolution of digital branding and marketing from traditional in-person methods to modern online and digital approaches. It traces how marketing has shifted from an emphasis on the traditional 4Ps (product, price, place, promotion) to also incorporating digital tactics like search engine optimization, content marketing, and social media in order to better target customers online. This evolution allows companies to more precisely reach their niche audiences and generate qualified leads through tailored online content and conversations on social media.
Toolz Academy provides digital skills training to help bridge the digital skill gap in Nigeria. It also connects trained graduates with companies needing digital talent through an internship program. The document discusses how brands can use social currency by engaging with customers on social media and creating relevant content to attract their attention and achieve marketing goals. It provides examples of brands like Mercedes, Kellogg's, Nike, Dropbox, GTBank, Access Bank, Leadway Assurance, UBA, and Union Bank that have effectively used social currency strategies.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
This document provides an introduction and agenda for a session on place branding and place making at the 2013 EDEN EVENTS conference in Brussels. The session will discuss concepts of tourism success and how destinations and destination management organizations (DMOs) can define and achieve success. Speakers will share their experiences in leveraging social media to support suppliers, revitalizing places, and recovering from crises. The introduction frames success as making money and attracting visitors, but notes more discussion is needed on the relationship between place branding, place making, and success. It also discusses how the tourism industry is being disrupted by the sharing economy and how DMOs must adapt their business models to remain relevant.
Jem Smith is seeking a new role assisting a small business owner. They have nearly 4 years experience assisting their mother's business, Appreciating Change, where they have taken on a variety of marketing, financial, and operational responsibilities. Their accomplishments include developing new revenue streams, successfully marketing events, completing a tendering process, creating video content, implementing social media strategies, organizing trade shows, developing websites and cash flow projections, and providing general administrative support. They hold an MSc in Development Economics from the University of Sheffield and have also worked as a bartender.
Jem Smith is applying for a role assisting a small business. They have nearly 4 years experience assisting their mother's business, Appreciating Change, where they have taken on a variety of responsibilities including marketing, event planning, website design, and financial management. Their accomplishments at Appreciating Change include developing additional revenue streams, successfully marketing courses, completing a tendering process, creating marketing videos, and organizing trade show participation.
This document provides an introduction to Evolution Bureau (EVB), an agency that specializes in digital, social, and mobile marketing. EVB was founded in 1999 with a vision of blending advertising, entertainment, and technology. The agency advocates for the power of digital and social media to connect brands with consumers. EVB believes the future of brands lies in digital and social networks, where marketing should allow people to participate with brands. The agency aims to give influencers content to spread ideas and campaigns across various online platforms.
Bridgeable: Celebrating 10 years of Insight and ImpactBridgeable
Over the last 10 years, we've introduced the use of service design methods and tools to a variety of not-for-profit and caused-based organizations. This is a compilation of those case studies.
Tourism can shape the future - impulse4travel manifestoRealizing Progress
We are the tourism industry. We decide in which direction we want to take our sector and how we do so. Everyone who works in tourism, no matter in which role, is invited to adopt the thoughts and approaches of this manifesto for themselves and to put them into practice in their thought and actions.
Many aspects of the manifesto have already been discussed in various ways within the industry, but until now the bigger picture and the interdependencies have been missing from the discourse. This manifesto is intended as a shared,
all-encompassing vision for the industry. The intention to work towards common goals expressed here gives us the strength to follow this path with purpose, on both a small and a large scale. The task now is to introduce measures, generate some initial successes, develop some positive momentum and instil renewed confidence within our sector.
The document is a report from the World Tourism Organization (UNWTO) on technology in tourism. It contains:
- An introduction by the UNWTO Secretary General on the growth of tourism driven by technology advances.
- Several sections on perspectives on how technology is changing tourism, including opportunities for understanding customers better and challenges in education tourism businesses on technology.
- Case studies on how different tourism organizations and destinations are using technology.
- Information on related UNWTO publications about technology and tourism.
The report examines the major impact of technology on the tourism industry and opportunities for businesses and destinations to better utilize technology in marketing, operations and understanding customers.
This document provides guidance on developing an effective video content strategy. It emphasizes the importance of planning, researching target audiences, and determining goals and key messaging. Specific tips include focusing on one main channel and format, and producing content on a consistent schedule in batches around an overarching theme. Popular types of videos that get shared are behind-the-scenes, funny, educational, and emotional videos. An effective strategy fits within the customer buying cycle and helps drive awareness, consideration, purchase and loyalty. Authenticity, connection and not being afraid to be silly are also recommended.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
More Related Content
Similar to Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylen
This document provides biographical and professional information about Barbara Battistin. It includes her contact information, education history, language skills, 23 years of experience in areas like marketing, research, design, branding, and public relations. She has worked with companies in Italy, the US, England, Poland, Malta, and Austria on over 200 projects. Her objective is to work with world-class clients, offering best-in-class solutions from start to finish in a challenging environment.
Tell your own story : how can you build human values for innovation? (preview)WeAreInnovation
Through recent discussions engaging social media and technology experts, innovation leaders and entrepreneurs have outlined a central question that could help generate long term value for their projects: what human values could we define for innovation?
You could see this presentation as a "thinkathon" collating customers, finance stakeholders and business experts views and processing them through methodologies defined as the discussion goes along. We created a tool to capture requirements, a thinking framework to compile user stories into user solutions, and a management tool to monitor costs and results. Finally, we have consolidated results into an end-to-end plan which you can use to tell your own story and build human values for innovation.
The document discusses modern approaches to brand building and communication. It emphasizes building communities, focusing on essentials, adapting quickly to change, and involving users. It provides examples of developing cultural portals and online projects to connect brands and customers through shared value and experiences. Success requires a constant vision, an agile team, focus on user needs, and an active community that helps improve and spread communication.
Tell your own story how can you become the next exponential catalyst? previewWeAreInnovation
Following our Loop#2, Round#6 discussion, we have come up with a new question to understand how to use technologies to reach a systemic, « exponential everything » impact. The expression is derived from the idea highlighted by experts that the IoT was driving knowledge and information sharing in an exponential way. I have therefore taken on board the investigation of our current analyses and strategic recommendations to determine how the rise of digital data could enable smart change makers to optimize innovation and drive sustainable, « exponential » growth. This is a preview version. Download the full report: https://gumroad.com/l/CczAI
This document discusses modern approaches to brand building and communication. It emphasizes building communities around brands, focusing on key essentials, and adapting quickly to changes. Brands are suggested to focus on relationships rather than transactions. Agile development and simplicity are advocated for, along with involving customers and considering their needs. Technology, creative work, and conceptual design should closely interact to integrate channels. Success comes from having a constant vision, an adaptable team and technology, a focused idea, and an actively involved customer community.
The document discusses strategies for promoting travel to Canada through social media. It recommends focusing social media efforts on platforms like Facebook and Twitter. It suggests creating localized online communities managed from Canada to build engagement. It also emphasizes listening to consumers, encouraging user-generated content, and shifting from one-way messaging to two-way dialogue to provide insights and a better customer experience.
The Digital Destinations project, funded by the ESRC and delivered by Bournemouth University, aimed to help local tourism businesses adopt digital technologies to increase marketing effectiveness and develop new products. Highcliffe Castle participated in workshops covering online marketing strategy. This helped the castle develop a social media strategy and grow its Facebook page to nearly 1,000 likes, engaging more visitors. The project identified Highcliffe Castle's need to hire a marketing officer with digital expertise going forward.
Leading without frontiers: A visual storyKarina Leal
When opportunity knocks, how will you respond?
How to find your future by focusing on new drivers of business value
Society has become increasingly technologically mediated. The role of ubiquity has never been more important. The design process helps mediate the relationship between practical function and how technology works within a society. Helping people and businesses to do what was previously impossible.
With the pace of change accelerating in society today, how do businesses prioritize, organize and execute new and innovative drivers of business value?
I’d like to share a visual story with you that provides business leaders with insights and true stories from the cutting edge across multiple industries, and an approach to help rapidly shape and deliver their digital strategies to gain a competitive advantage from technology.
Leading without frontiers: A visual story
Authored by Roy Sharples, with contributions from Fred Warren and Phillip Joe, Leading without frontiers offers Microsoft Enterprise Strategy’s contemporary perspective on:
• Why the pace of change is accelerating in society today
• Businesses and public services that have been re-imagined by using technology creatively
• How to envision and deliver innovative solutions with impact
• Tools & techniques for complex problem solving
• The case for change
• Fostering the right leadership style to lead without frontiers
The Microsoft Enterprise Strategy team provides unparalleled technology expertise to accelerate business outcomes. As experienced facilitators who have helped organizations across most industries achieve technology-enabled business change, we are here to ensure you are positioned for a successful future.
This document provides a portfolio for Scott Whitehead. It summarizes his experience running his own mini business buying and selling clothing online since age 16. He has generated over £10,000 profit per year. Scott is active on social media and has experience analyzing social media data and trends to engage customers. He has skills in digital marketing, photography, and customer service. Scott is seeking new opportunities to apply his entrepreneurial and problem-solving skills.
The document discusses the evolution of digital branding and marketing from traditional in-person methods to modern online and digital approaches. It traces how marketing has shifted from an emphasis on the traditional 4Ps (product, price, place, promotion) to also incorporating digital tactics like search engine optimization, content marketing, and social media in order to better target customers online. This evolution allows companies to more precisely reach their niche audiences and generate qualified leads through tailored online content and conversations on social media.
Toolz Academy provides digital skills training to help bridge the digital skill gap in Nigeria. It also connects trained graduates with companies needing digital talent through an internship program. The document discusses how brands can use social currency by engaging with customers on social media and creating relevant content to attract their attention and achieve marketing goals. It provides examples of brands like Mercedes, Kellogg's, Nike, Dropbox, GTBank, Access Bank, Leadway Assurance, UBA, and Union Bank that have effectively used social currency strategies.
The Purpose Group brings together five companies to help brands connect with consumers through meaningful stories. They integrate insights, strategies, creative ideas, and strong executions to build brands from a consolidated perspective within a single agency. The five companies - The Window, BMC, Mind Caster, Mash, and 9am - each provide different marketing services and together offer a full range of expertise to meet clients' needs flexibly.
This document provides an introduction and agenda for a session on place branding and place making at the 2013 EDEN EVENTS conference in Brussels. The session will discuss concepts of tourism success and how destinations and destination management organizations (DMOs) can define and achieve success. Speakers will share their experiences in leveraging social media to support suppliers, revitalizing places, and recovering from crises. The introduction frames success as making money and attracting visitors, but notes more discussion is needed on the relationship between place branding, place making, and success. It also discusses how the tourism industry is being disrupted by the sharing economy and how DMOs must adapt their business models to remain relevant.
Jem Smith is seeking a new role assisting a small business owner. They have nearly 4 years experience assisting their mother's business, Appreciating Change, where they have taken on a variety of marketing, financial, and operational responsibilities. Their accomplishments include developing new revenue streams, successfully marketing events, completing a tendering process, creating video content, implementing social media strategies, organizing trade shows, developing websites and cash flow projections, and providing general administrative support. They hold an MSc in Development Economics from the University of Sheffield and have also worked as a bartender.
Jem Smith is applying for a role assisting a small business. They have nearly 4 years experience assisting their mother's business, Appreciating Change, where they have taken on a variety of responsibilities including marketing, event planning, website design, and financial management. Their accomplishments at Appreciating Change include developing additional revenue streams, successfully marketing courses, completing a tendering process, creating marketing videos, and organizing trade show participation.
This document provides an introduction to Evolution Bureau (EVB), an agency that specializes in digital, social, and mobile marketing. EVB was founded in 1999 with a vision of blending advertising, entertainment, and technology. The agency advocates for the power of digital and social media to connect brands with consumers. EVB believes the future of brands lies in digital and social networks, where marketing should allow people to participate with brands. The agency aims to give influencers content to spread ideas and campaigns across various online platforms.
Bridgeable: Celebrating 10 years of Insight and ImpactBridgeable
Over the last 10 years, we've introduced the use of service design methods and tools to a variety of not-for-profit and caused-based organizations. This is a compilation of those case studies.
Tourism can shape the future - impulse4travel manifestoRealizing Progress
We are the tourism industry. We decide in which direction we want to take our sector and how we do so. Everyone who works in tourism, no matter in which role, is invited to adopt the thoughts and approaches of this manifesto for themselves and to put them into practice in their thought and actions.
Many aspects of the manifesto have already been discussed in various ways within the industry, but until now the bigger picture and the interdependencies have been missing from the discourse. This manifesto is intended as a shared,
all-encompassing vision for the industry. The intention to work towards common goals expressed here gives us the strength to follow this path with purpose, on both a small and a large scale. The task now is to introduce measures, generate some initial successes, develop some positive momentum and instil renewed confidence within our sector.
The document is a report from the World Tourism Organization (UNWTO) on technology in tourism. It contains:
- An introduction by the UNWTO Secretary General on the growth of tourism driven by technology advances.
- Several sections on perspectives on how technology is changing tourism, including opportunities for understanding customers better and challenges in education tourism businesses on technology.
- Case studies on how different tourism organizations and destinations are using technology.
- Information on related UNWTO publications about technology and tourism.
The report examines the major impact of technology on the tourism industry and opportunities for businesses and destinations to better utilize technology in marketing, operations and understanding customers.
Similar to Orsi Toth - Visual CV - portfolio of key skills and projects of @nandylen (20)
This document provides guidance on developing an effective video content strategy. It emphasizes the importance of planning, researching target audiences, and determining goals and key messaging. Specific tips include focusing on one main channel and format, and producing content on a consistent schedule in batches around an overarching theme. Popular types of videos that get shared are behind-the-scenes, funny, educational, and emotional videos. An effective strategy fits within the customer buying cycle and helps drive awareness, consideration, purchase and loyalty. Authenticity, connection and not being afraid to be silly are also recommended.
The quick and dirty social media update roundup - new features, business directions, new tools to use and trends to keep in mind when planning your social media strategy as a small business.
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
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And oldie but goodie: my first presentation on Drungli at the StackOverflow meetup in Milan.
Focusing on usability, focused targeting, the first learnings from customer development and feedback and how did we applied that.
A brand is not your logo, it is not your name, it is not your colours. In a connected era you need to keep in mind that everything you do - especially when you are a startup - and everything you believe in make up the DNA of your image. It's not enough to tell any more, you have better show to an audience that you handle as human beings and partners in growth.
How do you find these foundations, how do you understand your customers better? What helps to distill a clear and simple message?
Slightly reading friendlier slides from my talk on branding for startups at Itnig, Barcelona. Coming together from 10 years of experience in communication, working for advertising agencies, consulting freelance, running and working with startups.
Drungli Pitch @ European Pirate Summit by @lynnalinnOrsolya Anna Tóth
The document discusses the creator's love of traveling to places they have never been and meeting people they have never met. It also references a misconception that more is always wanted, when the creator finds possibilities in less. Metrics are provided on an existing flight and hotel search engine MVP that show earnings per click and click through rates above industry averages. A partnership is sought to further develop the connected travel ecosystem with a 400k euro investment.
Keeping a close eye on how our society becomes more conscientious about food waste and taking a look at the various solutions startups work out to hack the flawed system gives us an early glimpse into how positive shifts happen in the world. Food waste is a fascinating topic, and only partly because the current numbers and existing processes are outrageous.
Until 2009, there was not much deep information to be found about the exact scale and nature of the food loss and waste in the world. Published that same year, Tristam Stuart’s book, Waste: Uncovering the Global Food Scandal provides a sobering trip to the reality of food. It also highlights an incredibly important fact: with small, common sense tweaks in habits and processes, the current grave situation can be turned on its head and solve the problem of the 842 million people living in hunger around the world too.
In the intricate tapestry of life, connections serve as the vibrant threads that weave together opportunities, experiences, and growth. Whether in personal or professional spheres, the ability to forge meaningful connections opens doors to a multitude of possibilities, propelling individuals toward success and fulfillment.
Eirini is an HR professional with strong passion for technology and semiconductors industry in particular. She started her career as a software recruiter in 2012, and developed an interest for business development, talent enablement and innovation which later got her setting up the concept of Software Community Management in ASML, and to Developer Relations today. She holds a bachelor degree in Lifelong Learning and an MBA specialised in Strategic Human Resources Management. She is a world citizen, having grown up in Greece, she studied and kickstarted her career in The Netherlands and can currently be found in Santa Clara, CA.
Success is often not achievable without facing and overcoming obstacles along the way. To reach our goals and achieve success, it is important to understand and resolve the obstacles that come in our way.
In this article, we will discuss the various obstacles that hinder success, strategies to overcome them, and examples of individuals who have successfully surmounted their obstacles.
Joyce M Sullivan, Founder & CEO of SocMediaFin, Inc. shares her "Five Questions - The Story of You", "Reflections - What Matters to You?" and "The Three Circle Exercise" to guide those evaluating what their next move may be in their careers.
Time for an overhaul. Trainers and trainees unite!
The Silver Spring Leadership has spent the last six months collecting thoughts, ideas, and feedback on what our membership wants from the Chapter to help them on their PMI journey.
We've listened and now we're hosting a workshop during our June virtual meeting to give you our pitch and collect final feedback. Before we design our new page of resources we want to hear from:
Local, certified PMI trainers who teach PMI courses. We want to highlight you and provide your resources to our members.
Members and non-members who are new to PMI course work for certifications, or looking to start. We want to hear if our solution tackle the challenges we've heard you're facing.
Three of PMISSC's membership advocates will lead three discussions on the offerings we're rolling out and facilitate a discussion on your thoughts and desires in these areas. Register for the topic you would like to participate in.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Leadership Ambassador club Adventist modulekakomaeric00
Aims to equip people who aspire to become leaders with good qualities,and with Christian values and morals as per Biblical teachings.The you who aspire to be leaders should first read and understand what the ambassador module for leadership says about leadership and marry that to what the bible says.Christians sh
A Guide to a Winning Interview June 2024Bruce Bennett
This webinar is an in-depth review of the interview process. Preparation is a key element to acing an interview. Learn the best approaches from the initial phone screen to the face-to-face meeting with the hiring manager. You will hear great answers to several standard questions, including the dreaded “Tell Me About Yourself”.
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Are you interested to know what actions help in a job search? This webinar is the summary of several individuals who discussed their job search journey for others to follow. You will learn there are common actions that helped them succeed in their quest for gainful employment.
2. i’ve
been
working
in the [digital]
communication industry for
10 years in 9 different roles
through 4 countries,
with the help of 2 degrees -
economics and sociology,
within agencies, in-house
and building 2 startups,
training or mentoring many
more.
6. i
believe
in
clear communication &
solid brands that are built
around a purpose,
beautiful, user focused &
friendly products that bring
about change,
& that building new
businesses is not only a
vehicle to make money or
even innovating exciting new
products.
7. i
believe
that
creating new kind of cultures,
never stopping to tweak the
status quo, all has serious
impact on the economy.
transparency, open
organisations, purpose driven
marketing are on the rise,
creating more sustainable
business models,
more honest conversations
between companies &
consumers, teaching wide
audiences that it is possible to
carve out your own path.
8. these are the values I
want to serve with
whichever of my skills
are most useful to bring
about innovation,
growth & change.
10. brand strategy
product & project
management
communication &
partnership building
workshops &
talks
content
*click through to the one that’s most relevant to you
12. I firmly believe a brand can't be just an afterthought, nor is
it dependent on large budgets or created in a void. a great
brand is built on the purpose at the organisation's heart
and every little interaction with the outside world nudges
the process forward.
13. I’m also confident that a strategy is little more than
magical thinking without identifying challenges first, then
setting up an actionable plan and having guiding policies
in place that help to make decisions and essentially
providing style and branding for those actionable steps.*
*yes, also a total fangirl of Richard Rumelt
15. as business-side startup co-founder I was responsible from building an appealing
brand that would set us apart in the highly saturated market from scratch. since
I’m convinced a brand is everything a company does, every detail of the product
and all interactions with the consumers, I set out to create a brand that resonated
with our millennial target audience of spontaneous, adventure hungry
travellers who are fed up with overcrowded booking pages that don’t provide
enough flexibility.
our strategy from the very beginning was to build on beautiful design and
unusual user experience that made the search and planning as enjoyable as the
travel itself. in our communication strategy, we relied heavily on content -
blogposts about off the beaten track travel that converted bookings and beautiful
imagery - as well as social media, early adopters and evangelists who
connected with our idea of surprising, flexible travel search immediately.
Drungli has catered to 3 million visits to date, with 50k unique visitors a month
and 13k strong active Facebook audience.
16. I helped to re-brand EDF as a green energy focused provider on the
Hungarian market, both in ATL and social media - playing an essential role
in creating and managing the online elements as well as the successful
content & social media strategy
the heart of the campaign was a national call to action for messages to be
saved in a time capsule. messages to our future selfs, messages to the
future, strengthening conscientiousness about how most of our current
energy resources are finite. the online content strategy was focused on
educating the audience about more energy efficient and nature-friendly
behaviours as well as spreading knowledge about interesting innovation in
the sustainable energy and future cities space.
the full integrated campaign has won a Bronze Effie award in 2011
17. I pitched, created and managed the the 4-country EMEA launch strategy
for Nissan Juke on social media. the city SUV, Nissan Juke targeted a
predominantly male audience with a taste for the finer things in life as well
as a lot fun, adventure and exploration.
I managed the development of an in-Facebook application and all video,
quiz and lifestyle blogging content in Hungarian, Czech, Slovak and
Romanian. the majority of the topics touched on sport, fine dining,
contemporary dance events, quirky party recommendations, urban fashion
and general lifestyle.
19. the startup world as well as lean and agile processes have done a lot
to facilitate the building of products that are solving existing
problems and are actually needed. I believe in MVPs and customer
development, rapid iteration cycles to find out whether we are on
the right path and highly focused project management strictly
prioritising features and tasks.
20. managing projects, I focus on delivering creative results on time and
within budget - traits that were indispensable both for my startup and
my client projects. I believe in leading teams by example and
building great personal relationships that facilitate a better flow of
ideas, trust and added motivation at times when the whole team
needs to work a little harder and longer, together, in order to deliver.
22. i’ve managed the creation of Drungli, both web app & iOS mobile
application from scratch, including user and competitor research,
ideation, UX design, road maps, launch & testing on lean principles as
well as maintenance & promotion.
a complex technical and IA challenge, the process involved anticipating
user needs, designing our own database to handle flexible - open ended
and multiple variable - queries, search algorithms and engines and
liaising with several airline partners.
23.
24. in-house at GrantTree, I’ve managed the redesign of the website for
better conversion rates and more accessible content.
my work involved managing user research with the lovely General
Assembly UX course alumni, creating the information architecture and
wireframes as well as managing the graphic design process until the
point of having an approved layout.
i’ve also kickstarted the development of the Grant Matching Tool, the new
GrantTree flagship product, managing user research and creating
roadmaps for successful delivery.
25.
26. I successfully launched the Hungarian 200 years of Peugeot campaign in
2011. the heart of the campaign was a microsite, detailing the history of
Peugeot, publishing daily promotions and gifts for 200 days as well as an
online shop and home for the Facebook based photo competition.
the Facebook branch of the campaign ran on an embedded application,
where users could enter a photo competition, vote on images and get
information about the daily deals and gifts as part of the celebration.
29. due to working in the communication sector for 10 years as well as
traveling and living in different countries and learning to get by on 4
languages besides my mother tongue, I learned to communicate with
very different personalities, backgrounds and mindsets effortlessly. I believe
in building genuine connections that are based on mutual interests,
passions and real involvement - these are the ones that are lasting and
strong foundations for future collaborations and ideas.
30. as an account or project manager, one of my strongest traits is to
effectively harmonise client goals, needs and wants with available
resources, manage expectations and understand how to deliver the best
results.
31. for GrantTree, I’ve built fruitful partnerships with companies including
Bloomberg, the Big Innovation Centre and the Angel Investment Network,
that translated into great speaking and PR opportunities as well as client
leads.
enthusiastically attending and organising networking and educational
events, I was able to turn my conversations into promising client leads that
turned into closed sales 80% of the time.
32. at the newly founded boutique online marketing agency Anesso, one of my
most important roles was to pitch potential new clients and help closing
deals with showcasing solid industry expertise and our creative ideas.
with this approach, I won clients like EDF, Peugeot and Nissan, an
impressive feat for a practically unknown, new agency.
34. I started to blog in 2005, building an audience of several thousand
people who for whatever weird reason enjoyed reading about my love life
presented with an undeniable taste for drama and translating everyday
events into poetic lines.
35. on a slightly more serious note, as startup founder, I relied heavily on the
power of content and beautiful photographs from enchanting
destinations. building partnerships with photographers, I’ve regularly
published interviews with those specialise in travel imagery. I’ve written
spontaneous, off the beaten track travel and quirky destinations, building
an audience of 6k monthly readers for the blog, a number that, even
more importantly, converted into bookings generating revenue and
return visits on the main website.
36. my articles appeared in Barcelona based online startup magazine
barcinno.com - my research on food waste and the accompanying article
reaching thousands of people and generating downloads all over the
world - and one of the three major Hungarian news sites, origo.hu.
37. I developed long form, educational content for GrantTree, to support the
transparent, open communication about their services, around startup
funding, available grants and all useful information about R&D Tax Credit
in the UK.
39. I enjoy the process of getting under the client's skin and connecting with
their teams to find the solution that fits them the most. presentations and
workshops are two of my favourite activities and I enjoy using the
opportunity to build personal relationships, over-deliver on expectations,
educate and share exciting industry expertise tirelessly.
i believe that finding ways to include the clients in the creative processes
is a tremendously useful tactic for every agency. it generates more ideas
and understanding on both sides, helps to manage expectations and
create better work-flow as well as more ownership for each member of
the team.
there is no positive outcome of us and them approaches, it’s time that
collaboration replaces separation.
40. what startups need most are repeatable methods they can rely on. I
developed and facilitated interactive workshop material to help them
understand the principles of branding and marketing communication and
their connection to the overall user experience.
the workshop includes brainstorming methods for articulating the company
values and purposes, deeply understand the target audience and generate
ideas as well as action plans for creative comms projects.
41. an articulate and experienced public speaker, I spoke about the power of
purposeful branding on a dozen occasions, including the Pirate Summit,
Stemettes’ Outbox Incubator and ITAerea’s entrepreneurship master course.
43. digital, product development
& innovation agencies
• the likes of IDEO, Made by Many and Mint
provide endless inspiration for understanding
users better and better,
• coming up with fun new ways to generate ideas,
• & include clients more in the process.
• on demand projects or their own products, I’d be
happy learning from all of their processes.
44. creative agencies
• choosing advertising as my major and career, I
didn’t know I will become so enamoured with
communication and all the elaborate nuances
of finding the right message and making it
resonate.
• focusing on digital I love figuring out
communication tools, especially content
strategies that compliment the brand perfectly
and help the company connect with its
consumers.
45. • smart, optimistic and determined people.
• a true community, where it’s natural to talk
about failures, learnings and changing the world.
• I like complex roles with wider than usual
responsibilities,
• & I’m also excited about the technology, endless
new ideas & all the innovation happening in the
sector as well as creative new business models.
startups
46. • as a friend hunting for a new job once said, “I’m
going for the roles I only barely qualify for, that
is where I can really grow, learn and contribute”
• I love working for companies with huge aims
and ambitious goals. aspiring thought leaders?
attempting the impossible? breaking the way
for others in organisational or technological
innovation? let’s talk.
• sustainable development, green energy,
education, sexual & mental health - all topics
close to my heart.
companies that challenge